In the first half of this year, in the face of the slowdown in market growth, the air-conditioning industry accelerated the structure and strived to win with "quality." Under the "three-fourth market + e-commerce" dual-engine boost, the household air-conditioning industry continued its growth last year, and the domestic air-conditioning market grew rapidly. According to data from Aowei.com, the domestic retail market for household air conditioners in the first half of 2018 reached 33.22 million units, a year-on-year increase of 11.5%. Among them, the online channel retail volume reached 11.73 million units, an increase of 30.6%; the offline channel retail volume reached 21.49 million units, an increase of 3.2%.

“In the first half of the year, the domestic household air-conditioning market grew faster than expected, but from the market performance in the first two weeks of July, the pressure of growth in the second half of the year was highlighted.” Guo Weide, vice president of Aowei Cloud Network, believes that the air-conditioning ownership in first-tier cities in China is relatively high. High, its growth is subject to the development of the real estate industry; online e-commerce is still the main growth channel for the domestic air-conditioning market, but the growth rate will slow down in the later period. Relatively speaking, air-conditioning in the third- and fourth-tier markets is low, and the demand for universality still exists. However, there are also uncertainties in temperature as a key factor affecting the market.

In order to make good market moves, companies represented by TCL air conditioners began to implement brand upgrade strategies. “By creating value for consumers, we can realize the expectation of building our brand image in the market.” Chen Shaolin, head of TCL air-conditioning, revealed that TCL air-conditioning is transforming and injecting four new kinetic energy into the development of the company, that is, building brand image as The core of sustainable development, product strength as the foundation, structural adjustment as the direction, lean management as the basis.

In fact, under the trend of consumption upgrading, the low-end price war has been difficult to work. The mainstream brands of air conditioners need to speed up the adjustment of business strategies, establish a brand image, and increase investment in air-conditioning products at high price. The data shows that the average price of Gree, Midea and Haier air conditioners in the first half of the year increased by 4.8%, 6.4% and 6.6% respectively.

Thanks to the adjustment of product structure, the sales growth of the air-conditioning industry clearly outperformed the sales target. The data shows that the retail sales of household air-conditioning market in the first half of the year was 114.7 billion yuan, a year-on-year increase of 15.5%. Among them, online channel retail sales amounted to 35 billion yuan, up 42.1% year-on-year; offline channel retail sales reached 79.8 billion yuan, up 6.8% year-on-year.

Although the growth pressure of the overall market size of air conditioners is prominent in the second half of the year, the industry is not pessimistic about the prospects. Guo Meide pointed out that enterprises should pay close attention to the business opportunities brought about by consumption upgrades and improved demand, improve product quality and service quality, improve business quality and profit level, and enhance user stickiness and brand satisfaction. Chen Shaolin also stressed that the future market is no longer a price guide, but a value transfer. As long as the company continues to adhere to quality first, efficiency priority, and insist on structural adjustment, air-conditioning sales will be upgraded again.

"To make air conditioners return to the essence of products, through technological innovation, implement intelligent, adaptive and networked, and effectively achieve air conditioning energy saving, comfortable and healthy, suitable for consumer habits." Chen Shaolin said that for new market demand, air conditioning Products have to enter a new era of intelligence. For example, the T-Rui series of air conditioners under the TCL main attack line can achieve a comfortable airflow satisfaction of 92% by using intelligent algorithms and innovative design, which is much higher than 60% of ordinary air conditioners. The main load series of the main attack online channel can achieve 30 seconds of fast cooling, 60 seconds of fast heat, and achieve technological breakthroughs in energy saving.

OBD Connectors

We make OBD connector with terminal by ourselves, soldering type and crimping type are both available. Also 12V and 24V type. OBD1, OB2, J1939, J1708, J1962, etc. Also molded by different type, straight type or right-angle type. The OBD connector cables used for Audi, Honda, Toyota, BWM, etc. We have wide range of materials source , also we can support customers to make a customized one to replace the original ones.

Sae J1708 Connector,Sae J1939 Connector,OBD2 Diagnostic Connectors,Diagnostic Connector,Deutsch Diagnostic Connector

ETOP WIREHARNESS LIMITED , https://www.wireharness-assembling.com