At the just-concluded InfoComm 2018 exhibition, the two major brands of Zhongke Jiguang and China Hualu both displayed laser TVs with three-color light sources. The outstanding color performance of the products attracted the attention of many audiences. In addition, the laser TVs of domestic brands such as Changhong and Hisense are also eye-catching. It seems that in the field of laser TVs, Chinese brands have become the industry leaders, and they have achieved corner overtaking for established European and American companies.
Technology or market? Analyze the rise of China's laser TV
In the past, in the LCD TV industry, although our product sales have always been high, we have always played the role of a follower in terms of technology. However, at this InfoComm exhibition, the appearance of the three-color laser marked the rise of the Chinese laser TV brand, and it has reached the world's leading position. When it comes to the background of the rise, the author believes that it can be attributed to three major factors.
Early start time and strong technical accumulationThe first thing to say is that my country's research in the field of lasers started very early. It can be said that China has kept pace with the world's most advanced level from the beginning. The world's first laser generator was produced in 1960, and China developed its first own laser generator two years later. Starting at the same time as European and American countries makes China's laser technology almost the same as the international advanced level.
Speaking of laser TV, Chinese companies in the field of laser TV are also starting at the same time as foreign brands. In 2007, China's home appliance brands entered the laser TV field and received the support of the National 863 Program.
The brilliant effect of three-color laser TV
In the traditional display field, foreign brands have accumulated decades or even hundreds of years of technology accumulation. It is obviously unrealistic for Chinese companies to surpass in a short period of time. In the field of laser display, Chinese companies compete with foreign brands on the same starting line and have never left behind, so it is not surprising that they can achieve today's results.
Large-scale market users love big screensThe second thing to talk about is China's huge market demand. With the improvement of the quality of life in recent years, users are willing to invest more money to improve the quality of daily viewing. The huge market share has made the Chinese market more and more concerned, and it has also attracted the attention of upstream manufacturers. Take Texas Instruments, a supplier of laser TV chips, which attaches great importance to the Chinese market and gives great support to downstream brands.
The Chinese audience's love for large screens is also a major reason for the popularity of laser TV. Data shows that in 2017, the consumer demand for large-size products in the color TV market has increased significantly. In particular, the sales of 65-inch TVs increased significantly last year. The audience's pursuit of large screens has never been as enthusiastic as it is now.
But for home users, a 65-inch LCD TV is almost the largest size that can be selected, because no matter how large an LCD TV is installed or transported, it is very inconvenient, and it is even difficult to enter the living room from the house normally. This has a great impact on the user experience.
Since laser TV uses projection technology and has no physical screen, none of the above problems will appear. In addition, the ultra-short focus technology makes the laser TV hardly need a projection distance, as long as the machine is placed on the wall, it can project a large screen of 100 inches. It can be said that the 100-inch large screen is the biggest advantage of laser TV, and it is also an important reason why Chinese users prefer it.
The huge market demand will naturally attract more companies to set foot in laser TVs. At the same time, Chinese brands are not inferior to European and American companies in terms of laser technology. Therefore, more and more domestic manufacturers have launched their own laser TVs. Joining many manufacturers has intensified market competition. In order to improve brand competitiveness, manufacturers continue to upgrade their products. This is the reason why two-color and three-color laser TVs continue to introduce new ones.
The future or tuyere laser is valued by everyoneThe last thing to say is the unique positioning of laser in the Chinese household market. At present, the manufacturers of laser TV mainly include TV brands, projection manufacturers, and Internet companies. The three camps have very different cognitions and understandings of laser TV, but they all regard laser as one of the future directions of the home market. One.
Let’s talk about traditional TV brands. The current development of traditional LCD TVs is facing a ceiling. Will the future development of TV be OLED TVs or laser TVs? Traditional home appliance brands are not sure about this, but they regard laser TV as one of the future home display directions, so they are happy to lay out in this industry.
However, Internet companies' views on laser TV are quite different from those of traditional TV manufacturers. Such companies regard laser TV as a new outlet. Sales are the lifeblood of Internet companies, so in addition to constantly lowering product prices, they also spare no effort in promoting laser TVs.
Whether it is a traditional TV brand or an emerging Internet company, everyone sees laser as a new opportunity for development. Therefore, in the Chinese market, from high-end two-color 4K to entry-level 1080P, a variety of laser TVs continue to flood the market. Under the propaganda of enterprises, Chinese users are also willing to try the large screen of laser TV, which makes laser TV flourish in the Chinese market.
Editor's comment: From deep technology accumulation to broad market expectations, these have enabled China to overtake European and American veteran companies in the laser TV industry. In fact, this is also a microcosm of the current manufacturing in China. In many fields, we have transformed from a follower to a leader in the industry. Looking to the future, the author believes that what Chinese companies have to do is to consolidate their market positions and bravely go out to promote laser TVs made in China to the world.
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