On July 28th, the 2018 cold year air-conditioning market is about to come to an end. The overall situation of the major brands in the market has also been set, but the Oaks, which is innovative, quality, speed, and marketing industry, has obviously not slowed down. It is the joint e-commerce giant Jingdong, the largest super-running club SCC in China. It held a carnival party with a variety of fashion elements and a high-end young consumer group in Beijing Ruidewan Circuit. Racing 趴 8.1 8.1 Oaks Jingdong "Super Brand Day" conference. The grand event was the launching ceremony of the Axe Jingdong Super Brand Day on August 1. It was the first in a multi-dimensional and cross-border industry. It was also a strong declaration of the high-end quality luxury taste of the 2019 cold year.
High-definition air conditioning industry, Oaks air conditioning to get
As we all know, the tide of domestic consumption upgrades has brought opportunities to the consumer market, but the 80s and 90s generation of young users will not “sell†if they are not selling. The “2018 Consumer Trends†report released by KIBO shows that the price importance as a buying factor has dropped by 12.8%, and the importance of experience has doubled. As a cold ice machine, air-conditioning products are more difficult to stimulate demand from the perspective of emotional resonance, and do not need to talk about intangible elements such as tastes and trends that can influence consumption decisions.
Coincidentally, Oaks relies on its unique vision and taste, excellent technology, and explosive marketing to resonate with resonance, making air-conditioning a "high-definition" concept and becoming the target of the new rich family.
2017 Aux Air Conditioning launched with the super-run pk evaluation video, 30 seconds of fast cooling, 1 minute speed of the performance of the stunning public and peers. In May 2018, it became the first brand in the air-conditioning industry to hold the Ferrari Club, and jointly launched the exclusive custom-made air conditioner for Ferrari Club members. At the end of July, the Gaoding version continued to upgrade, and the Oaks Super Run Air Conditioner was born, attracting a large number of Austrian powders with cool drift and racing, especially male fans who advocate speed.
(Aux super running air conditioner appeared)
The process of rejuvenation and fashion of home appliances has been popular for many years. Apart from the changes in spokespersons, product design, slogans, and communication platforms, it is really a product or marketing event that has a young family’s love and enthusiasm. Countable, and in the existing case, Oaks air conditioners occupy the vast majority.
Whether it is the Ferrari Club or the SCC Super Run Club, the platform of Oaks Air Conditioning has a clear strategic consistency, and implements its new brand upgrade “Blue Plan†released in May, which is from the image, technology, product and other aspects. Promote a brand-new brand strategy of “technology upgrade with product experience upgrade as the coreâ€.
It is precisely because of the sales, brand power, coverage of the crowd, communication power, taste of the "arms", making the home appliance online giant Jingdong, also frequently throwing olive branches, to achieve mutual dominance.
Oaks Jingdong Super Brand Day, double benefit once again "smashing the car"
In 2018, Oaks deepened its strategic cooperation with JD.com in the identity of the highest-level “Seven Star Brand†of Jingdong Home Appliances GSKA Project, and established a sales target of annual sales of 15 billion yuan.
(Activities live Oaks, Jingdong team racing)
On April 12th, Oaks Jingdong Super Brand Day and 618, Oaks refreshed the air-conditioning industry's many records and lists, causing high concern in the industry. August 1st is the second Oaks Jingdong Super Brand Day of the year. The discount highlights the high confidence of the brand and platform and the absolute sincerity to the users: buy air conditioner to send thousands of yuan package, thousand yuan red envelope refers to 500 yuan for ten years Warranty gold card +400 yuan travel coupon +100 yuan second repurchase member special election; purchase designated air conditioning, the top 200 can return 200 yuan Jingdong e card.
The transformation of Aux Air Conditioning Sales Channel has been paid attention to by brands and merchants in recent years. It has taken the lead in fully embracing the Internet and becoming the first brand of the Internet. It has accumulated a large amount of data, clearly portrayed user portraits, and formed a set of Internet brands owned by Oaks. The operating system is a real-life Internet marketing business in the home appliance industry. Even in the cold years of 2018, the retail of air-conditioning terminals is still under pressure at high temperatures. Oaks has got rid of the traditional channels that air conditioners have relied on for many years, with pure technology, quality, flexible and efficient turnover, facing the user base and becoming an important participant in new retail. And practitioners. According to the third-party authoritative data monitoring, Aux Air-conditioning domestic sales continued to maintain high growth. From January to June 2018, the sales volume of Oaks air-conditioner domestic sales increased by 48% year-on-year, far higher than the average growth rate of 21%, ranking first in the industry. This coincides with Jingdong’s strategy.
Therefore, the cooperation between Aux Air Conditioning and JD.com has a multi-dimensional upgrade in quantity, scale, form and effect every year, creating a true win-win situation and stepping out of the strange circle of conflicts between online and offline interests.
On the Beijing Ruide Wanchao running track, Oaks and Jingdong represented the blue and red colors respectively, racing fast and driving together. In the face of the ever-changing business environment, the pursuit of the iterative demand for connotation and quality is at the beginning of the year, the Oaks, the use of boutique air conditioning for the "global wisdom of life" into the Austrian energy. This is a great era, an era where people with dreams live more wonderfully than dreams.
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