At 2:30 pm on April 17th, Brazil time, at this ordinary time, there was a big event on the other side of the world: TCL & Neymar's global conference kicked off in Brazil. At the press conference, TCL awarded Neymar the seal of the identity and responsibility of the “Global Brand Ambassadorâ€. Neymar rewarded the custom signature jersey to Wang Cheng, Senior Vice President of TCL Group, Zhang Xiaoguang, General Manager of TCL Group Brand Management Center, and SEMP TCL. Dr. ABH, founder of the joint venture company Bafang . Here, TCL smart air conditioner, which is the core category of TCL, has also completed the debut of its global stage, and has become the focus of the industry.
High-profile appearance of TCL air conditioner on the global stage
Wang Cheng, Senior Vice President of TCL Group, shared the results of TCL's globalization for the media and representatives of the global distributors at the press conference. Up to now, TCL Group has more than 75,000 employees, 26 R&D centers, more than 10 joint laboratories, 22 manufacturing and processing bases, and sales organizations in more than 80 countries and regions. With more than 160 countries and regions around the world, the TCL brand has begun to emerge on the world stage. In this conference, TCL is also facing the global arena, introducing many new products to people.
Among them, TCL air conditioner's highly regarded smart flagship products made a high-profile appearance and won the enthusiastic attention of the participants. After TCL global brand ambassador Neymar experienced the TCL air conditioner in the field, he also praised the world's leading intelligent technology, high-end, stylish design, and frequently gave a thumbs up.
The TCL air-conditioning intelligent flagship "T-Rui" series hang-up of this show is a collection of TCL air-conditioning intelligent technology, with ultra-high energy efficiency ratio. In terms of industrial design, “T Rui†has an industry-leading super-high value, overall full-flow appearance, petal-style rose gold shape, integrated closed guide vane and micro-hole left and right swinging leaves, with champagne gold crystal Panel, elegant atmosphere. 2018 TCL air-conditioning new upgrade intelligent strategy, around energy-saving, health and comfort and use habits to fully upgrade, TCL air-conditioning can help users to achieve electricity bill management, with 72 different air supply modes, equipped with a voice interactive system, voice command recognition accuracy Up to 95%. Such a powerful product will naturally win the favor of Neymar.
Strong strength to do the backing TCL air conditioning to climb the peak
With outstanding product quality, TCL air conditioners have gradually been recognized by users in the market, and have also achieved brilliant results. At present, TCL air conditioner has achieved rapid growth for 8 consecutive years and is the fastest growing enterprise in the air conditioner industry. In the past 2017, TCL air conditioners have passed the threshold of 10 million sets of annual production and sales, and entered the top five in the industry, achieving a milestone leap! For the current domestic air conditioning industry, TCL air conditioning is already an unstoppable backbone.
The annual production and sales volume of 10 million sets means that the production enterprises have reached the leading level in the industry in terms of scale, quality and cost. At present, China's household air-conditioning industry has already presented a new pattern of five-horse carriages, and the total scale of TCL air conditioners has reached the relative position of “guarantee five competitions for fourâ€. With the new product strategy of “leading air conditioners into a new era of intelligenceâ€, TCL air conditioners will also gain new growth momentum and steadily move to the next high-speed growth cycle.
The person in charge of TCL air-conditioning described the strategic vision of the 10 million-year era of TCL air-conditioning: in three years, it achieved a leap from 10 million to 15 million sets. While increasing the quantity, it emphasizes the quality of growth, seizes the historical opportunity of consumption upgrading, popularizes intelligent inverter air conditioner products, and leads air conditioners into a new era of intelligence.
Joining hands with Neymar's top IP TCL air conditioner will continue to force
Of course, TCL air conditioners can achieve excellent results and go to the world stage, relying not only on strong product quality, but also on rich marketing methods. Since joining the China Football League for the first time in 1994, TCL has been involved in sports cross-border marketing. As globalization continues to accelerate, TCL has also begun to sponsor sports in overseas markets: in North America, TCL is the official TV brand of the Rose Bowl and UCLA sports teams, and the NBA team Minnesota Timberwolves partner and sponsor; South America, TCL sponsors the Rosario Central Team of Argentina, is the advertising sponsor of the Brazilian Football Association referee jersey. Through a series of sports marketing, TCL products have accumulated satisfactory exposure in overseas markets.
A few days ago, TCL air-conditioning and Neymar's advertisements appeared in the core business district of 21 cities nationwide, which made TCL air conditioners set off a new whirlwind in the domestic user community. As we all know, the expected World Cup is about to officially start. It is the period that people pay most attention to. The brand that can take the lead in marketing the first shot at this time will be the most attractive to users. From the cooperation with Neymar, the TCL air conditioner has undoubtedly achieved great success.
The industry generally believes that Neymar is not only a football superstar, but also a world-class IP: As a super player who is also an Olympic champion, Champions League champion, South American footballer, etc., Neymar is receiving hundreds of millions of fans around the world. The brand's value is immeasurable; especially this year's upcoming World Cup, the brand value will continue to expand. On the eve of the World Cup, TCL chose such a superstar as an entry point. Not only did it successfully capture the World Cup marketing map, but also upgraded its global marketing, and also enabled TCL air conditioners to gain a broader influence on the world-class stage.
This year, TCL air conditioners will challenge the production and sales of 12 million sets. Neymar will also lead the big Brazilian team to the World Cup. Both sides will start towards higher, faster and stronger goals to achieve new breakthroughs. . People who are concerned about TCL air conditioners and Neymar will also wait and see.
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