[High-tech LED News] After the alliance with Foxconn's sales channels in mainland China, Chi Mei has teamed up with Foxconn and Hong Kong Weishi Computer. The top three will work together to expand Chi Mei's sales in mainland China. It is expected to spread the CHIMEI LED display in China before the end of the year. More than 19 provinces (cities) sell channels, more than 500 CHIMAI Chi Mei display sales bases, the overwhelming access layout.
Zheng Liangbin, general manager of CHIMEI Chi Mei brand business, said that the tripartite strategic cooperation will give full play to the competitive advantages of each group in different fields. It is believed that CHIMI Chimei brand will be able to fully expand the mainland sales territory at the fastest speed.
Zheng Liangbin further pointed out that the CHIMAI Chimei brand is mainly based on LED display and LED home lighting business in the mainland, and is based on “CHIMEI Chi Mei brand marketing and serviceâ€, “Chi Mei Electronics' panel innovation technology and manufacturingâ€, “Foxcon and strategic partnersâ€. The three advantages of VST's access and mainland logistics are to strengthen brand competitiveness. This model will also serve as a reference for the development of other overseas markets.
Foxconn said that in the future, CHIMEI LED displays will quickly establish brand-level brand image stores for brand exposure and terminal sales through Foxconn's major IT stores such as Cyber, Bainaohui and Pacific in Beijing, Shanghai, Guangzhou and the second-tier capital cities. Coupled with VST's retail channel and mainland logistics advantages, it will further penetrate into the third, fourth and fifth cities with high demand potential.
Chi Mei pointed out that the cooperation with Foxconn will focus on expanding access and brand awareness this year. The first annual sales target in the mainland is estimated at 300,000 units, and the target revenue is 270 million yuan. In the second half of the year, through the participation of VST, the main After the complete layout of the sales channel, I hope that the annual LED display will grow by 25%, and I hope to squeeze into the top 10 brands in the display market within 3 years. I also hope to reach the top 15 consumer watch brands and games in 2012. The top 5 players focus on the specific goals of the display brand.
Zheng Liangbin, general manager of CHIMEI Chi Mei brand business, said that the tripartite strategic cooperation will give full play to the competitive advantages of each group in different fields. It is believed that CHIMI Chimei brand will be able to fully expand the mainland sales territory at the fastest speed.
Zheng Liangbin further pointed out that the CHIMAI Chimei brand is mainly based on LED display and LED home lighting business in the mainland, and is based on “CHIMEI Chi Mei brand marketing and serviceâ€, “Chi Mei Electronics' panel innovation technology and manufacturingâ€, “Foxcon and strategic partnersâ€. The three advantages of VST's access and mainland logistics are to strengthen brand competitiveness. This model will also serve as a reference for the development of other overseas markets.
Foxconn said that in the future, CHIMEI LED displays will quickly establish brand-level brand image stores for brand exposure and terminal sales through Foxconn's major IT stores such as Cyber, Bainaohui and Pacific in Beijing, Shanghai, Guangzhou and the second-tier capital cities. Coupled with VST's retail channel and mainland logistics advantages, it will further penetrate into the third, fourth and fifth cities with high demand potential.
Chi Mei pointed out that the cooperation with Foxconn will focus on expanding access and brand awareness this year. The first annual sales target in the mainland is estimated at 300,000 units, and the target revenue is 270 million yuan. In the second half of the year, through the participation of VST, the main After the complete layout of the sales channel, I hope that the annual LED display will grow by 25%, and I hope to squeeze into the top 10 brands in the display market within 3 years. I also hope to reach the top 15 consumer watch brands and games in 2012. The top 5 players focus on the specific goals of the display brand.
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