The start-up company ObEN announced that the company has obtained a strategic investment of US$5 million and was led by Tencent. CMC’s Chairman Li Ruigang and Fengshang Capital followed suit. The funds will be mainly used to accelerate the development of ObEN's products and help promote its star artificial intelligence copyright platform to be widely applied to various digital platforms.
It is reported that ObEN is working with a domestic influential talent show. In the second half of this year, ObEN plans to launch a consumer-oriented app that provides AI image design services and new interactive forms.
Founded in 2014, ObEN raised $150,000 in seed round financing and was shortlisted for the HTC Vive X incubator. In November 2016, the company received US$7.7 million in A-Aid financing, and the lead investor was CrestValue Capital, an investment division of China Shield Group. Participating parties included Cybernaut Westlake Partners, a U.S. investment fund of well-known venture capital firm Cybernaut Investment, and Shenzhen Qinghua Lihe Ventures. Investment Co., Ltd. In March 2017, it also obtained investment from Softbank. At the time, it did not disclose the amount of financing.
ObEN is an artificial intelligence company dedicated to helping consumers build a virtual image and build their own virtual identity in the digital world. The reason why ObEN has been favored by capital is that ObEN naturally has its unique advantages. It uses its proprietary AI technology to quickly create personal 3D avatars in combination with human 2D images and voices, and transfers personal avatars to virtual reality and augmented reality environments. Simply put, this patent allows users to generate their own VR avatars and sounds through a photo and a piece of audio. This 3D avatar can also continuously learn the user's speech, singing, expression and movement, and become the user's own. More and more similar, by understanding the user's behavior and habits, the future can bring more social and virtual interactions, and get an unforgettable experience.
In the past, creating a virtual reality individual object was very costly (at least a few thousand dollars), requiring not only expensive hardware equipment, but also a large amount of time spent recording in a professional sound engineer, and then using three-dimensional image reconstruction and electronic sound simulation technology. You can create virtual reality characters that are very similar to yours. But now, Oben solves this problem. Using your 2D photos and simple voice recordings, you can quickly create a realistic virtual reality character that resembles you. Unlike the current virtual reality characters that resemble cartoon characters, Oben's VR individual contains a person's characteristics, personality, and temperament, and can be handled with only one smartphone, and can be easily imported into other virtual reality and augmented reality. Environment.
ObEN month Tencent's initial cooperation has long originated, obEN had previously cooperated with WeChat USA on WeChat robots, and in March 2017, it also reached cooperation through HTC Vive, enabling WeChat users to experience VR social networking. The VR user enters the ObEN demo app from the VR App of the viveport, scans the WeChat two-dimensional code, associates the ObEN App with their own Wechat, and then can send invitations to the WeChat friends in the VR and interact with them. WeChat users do not need to download any App. They only need to take a photo, which means they can participate in VR social networking.
At the time, the ObEN N demo App demonstrated three different game modes: Basic, Advanced, and Advanced. In the basic version, HTC Vive's VR users can receive and reply to WeChat messages in the VR world, and can also take self-portraits in VR and then send their self-portraits to WeChat friends for circulation.
In the advanced version, VR users will receive “transmission capability†in WeChat, and they will be able to come to the 50th floor of the Empire State Building or Miami Beach with a single click. They can also send invitations to WeChat friends. “XXX invites you by the sea in VR. stroll". The WeChat user needs to send a selfie to the VR user after clicking on the link. obEN will use the algorithm to help automatically generate this friend's virtual 3D image and send this WeChat friend to VR. VR users can chat with this friend in the VR world. In the real world, WeChat users will receive a VR video in the form of a short video, seeing "self" and friends playing in VR.
In the high-end version, after VR users select the "Rockstar Duet Experience" feature, they can send invitations to WeChat friends. "xxx invites you to sing a song "Because of Love" in VR", after clicking the link, WeChat Friends not only need to send self-timer, but also need to read a short lyrics. obEN will automatically generate virtual 3D image and sound image by algorithm and quickly complete a 360-degree MV. It is worth noting that this is achieved through the WeChat applet.
(Note: The picture shows Rockstar Duet Experience)
In fact, since VR head-mounted devices have been reduced to a few thousand dollars, social networking is considered to be an important scene for VR. Not only has it attracted social giants such as Facebook and Tencent, it has also attracted players such as Altspace VR, High Fidelity, VTime, and brain traversal. These startup companies.
However, for these players, if they are facing social scenes of acquaintances, the rapid and low-cost creation of 3D images is a problem that they have to face.
At the Oculus Connect 3 conference last year, Zuckerberg showed live on his live video in the VR world and Priscilla via Facebook messenger. What the outside world sees is that Xiaozao announced to the world that he expects VR and social integration, but may not know that Xiaoza has spent a lot of money on his own 3D image. This is why ObEN will choose to start from this pain point.
However, instead of saying that ObEN is a VR social company, it is better known as an AI company. This company team includes experts from UCLA (UCLA) and CalTech (Caltech) who specialize in sound simulation technology and 3D image reconstruction technology. They can build a 3D virtual character image through a selfie and the user can have a few minutes. Record to create an electric model. The demo in this demonstration is also the first time in the world that artificial intelligence technology is used in VR (fast building of 3D image, speech synthesis, speech, and song). The world uses artificial intelligence technology to generate short video on the VR side for the first time.
In the future, ObEN hopes to become "everyone's artificial intelligence social platform" - use their own artificial intelligence technology to generate video content (AIGC, AI Generated Content), including UGC and PGC. Cooperation with various platforms is an important means and method for content acquisition and distribution.
In addition, at the end of June this year, SM Group and ObEN officially signed a contract to establish a joint venture Magic Star (Hong Kong) Limited. ObEN's full-stack AI technology can create a human AI avatar.
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