Do you understand the LED business marketing model?

From the planned economy to the market economy, the home building materials market is inseparable from the loose to the centralization of wholesale and retail. One is B2B, and the other is B2C. When choosing a store, the first one to consider is the lot, the second or the lot, the third or the lot. When the home building materials market takes the third generation, professional stores have risen to focus on retail, such as the US building chain supermarkets, domestic homes, the Red Star Macalon and so on, the essence of which is flow, want to rely on consumers More recent. This era is developing too fast.

Nowadays, the layout of shopping malls will form a line that will guide consumers. However, this is only a physical one. Consumers' psychological line of action is neglected. It is not clear to marketers where consumers come from, where they go, and what they care about. Products and so on. When we pay attention to luxurious layout hardware, the physical distance is Xiao Li, but the psychological distance is farther.

In the PC Internet era, the "showroom phenomenon" has brought a huge impact to traditional stores. However, in the era of mobile Internet, the phenomenon of “reverse exhibition hall” began to become more popular and became a new shopping trend.

In the PC era, the Internet was more of a home office and a home. Online and offline were divided. The physical store became a fitting room on the line. On Mondays and Fridays, on the contrary, online business was better because everyone went out on Saturday and Sunday. Play to go.

The offline store has opened more and more, just like a pot. In the era of mobile internet, online and offline are highly integrated and there is a phenomenon of counter exhibition halls. According to data from Qijia.com, more than 70% of users come from the Internet, and more than 70% of transactions come from offline stores! According to statistics, during the holiday season in late 2013, nearly half (46%) of Americans experienced offline online purchases, but nearly 70% (69%) of Americans chose to buy online after learning about product information online.

Many people in the lighting industry today talk about O2O just like ghosts. In fact, when you are selling only one product, when the value of the product is reflected in the price, there can be simply an online shop without a physical store. When you are selling a lifestyle or solution, when the lighting is no longer pure When commodities, but a service or solution, then you need to go online and offline together. Deep cooperation with offline stores, where only three things are done - set up customers (convene to offline), promote singles (help consumers to increase purchase orders), and transfer orders (through online explosions to attract customers offline shopping , increase purchases.)