ProductAI, the core product of Codelong Technology, is an artificial intelligence vision open platform that provides e-commerce companies with photo search products and product attribute recognition services through open APIs.
ProductAI can identify and match products according to pictures, and analyze image information through deep learning and multi-dimensional analysis to extract multiple information such as product category, color, material, price, etc. It can also build customized image search engine according to e-commerce database.
Codelong Technology CEO Huang Dinglong is extremely confident about his "commodity identification" ability. He told Yibang Power Network that "our AI can understand goods just like people."
“Artificial intelligence drives new retail speciesâ€
Different from the rapid development and application of face recognition, product identification is a bit "slow half beat".
Huang Dinglong summed up two reasons. One of them is "can be used". "Technology can be tried. You can say no matter how good others try. So since 2014, we have spent a lot of time in technical polishing. Upgraded."
Billion State Power Network learned that the accuracy of recognition mainly depends on the amount of data trained, algorithm model design, and computational power. Last year, the WebVision Global Image Recognition Challenge, jointly organized by Google Research Institute and the Federal Institute of Technology in Zurich, based on the latest “weak supervised learning†research results, the recognition accuracy rate of Codelong Technology reached 94.78%.
Another reason is "useful." Huang Dinglong explained that as the first domestic commodity identification enterprise, in the past two years of rapid development of artificial intelligence, enterprises have found application scenarios for product identification. Codelong Technology chose to cut into the textile, apparel-related industries and expand the field of home, e-commerce and new retail.
For the most popular convenience store scenes, Huang Dinglong told Yibang Power Network that the hardware investment of the merchants may only need a few cameras. The most important technology is that the technology of the code can be connected to each link of each platform, as long as the API of the codelong is cut into the platform. The code can be used, and the code will charge a certain service fee.
"Map search" to solve the discharge business operations?
Many people think that AI is still in the conceptual stage, but they do not know that all the functions currently in use are supported by AI behind it.
According to Huang Dinglong, in terms of “searching for picturesâ€, many e-commerce businesses have realized effective management of goods through them.
For example, through AI for product de-duplication and source monitoring.
The same products have different suppliers and different prices. The merchants need to ensure that the uploaded products are the same product and the lowest price is needed. In the past, it may be necessary to have a dedicated operator responsible for sampling inspections in the background. Now, AI can quickly retrieve similar products.
The logic behind this is that after the product is entered by the code dragon technology, there will be a convolutional neural network behind each product. The convolutional neural network at different angles will generate a high-dimensional vector representing the commodity. Various features. If all the features of all vectors are the same, then it is the same product.
This function is for the front-end consumers, it is the function of Taobao "Liao Li Tao".
Huang Dinglong said that Ali's team of hundreds of people is doing visual deep learning, and Taobao has invested a huge amount of manpower and material resources to make "Liao Li Tao." For most e-commerce, there is no energy and it is necessary to invest so much to do this. "Through the code, you can build your own map search engine for the day."
The reason for this rapid construction is that Code Long puts the AI ​​in the cloud and builds the PaaS platform. After the customer logs in, he only needs to upload the url that needs to retrieve the image to the platform, that is, quickly build a map search service on the own image set.
The ProductAI platform will download the customer image, analyze the image content, extract the image features, and complete the image index on the feature basis. After the index is launched, users can embed the ProductAI SDK in their own websites, mobile devices, smart hardware and other products, use the image or image link to initiate search requests, and find visually similar, visually identical images or products in the image index library.
Huang Dinglong shared a set of data from his clients: By taking pictures, consumers’ click-through rate on search results pages is more than 50% higher than the text search results page.
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Huang Dinglong also introduced another application scenario, "We can help e-commerce automatically generate the details page of the product."
The usage scenarios he described are as follows: Each Taobao store manager will have a lot of new products to go to, and each new product needs to be described in the details page. If it is clothing, you need to do a very beautiful design, handle a lot of partial details, we have a tool to help you automatically generate this page
“Taobao Luban designers are equivalent to helping Taobao shop owners to make this automatic storefront poster generation. We are based on the understanding of the goods, can automatically identify the specific characteristics of the various parts of the clothing. This is also based on AI understanding of this product, as long as You give him some pictures of this product, the system will automatically judge: this is the front view, this is the back view, this is the side, which part of the detail map, and then identify the attribute, based on the above can generate automatic The page will also do some simple P-picture processing."
Huang Dinglong believes that in the retail scene, computers can understand the goods, there will be many new scenes, and many new species will be born. In the future, Code Long will combine more specific business scenarios to make AI more and more visible.
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