Since 2012, LED has gradually penetrated from the outdoor lighting market to the indoor lighting market. According to industry analysts, 2013 is the golden development period of the LED indoor lighting market, and the LED indoor lighting era is coming.
When the LED indoor lighting market is still unclear, many LED manufacturers in Dongguan have begun to actively deploy the market and open up channels to rob the development opportunities.
2013 into the key year of LED indoor lighting market
　 The LED products produced by Zhang Huatao's company are facing major customers. Since this year, Zhang Huatao has been significantly more busy than last year. He told reporters that "this year, the order volume has increased significantly compared with last year, and has increased by about 50% over the same period last year."
Gaogong LED Industry Research Institute (GLII) expects that the scale of domestic LED indoor lighting output will maintain a high-speed growth trend in 2013, which is expected to reach 55.7 billion yuan, a year-on-year increase of 66%. The output value will exceed landscape lighting and become the largest LED application. Market segments.
Zhang Xiaofei, dean of the High-tech LED Industry Research Institute, said that 2013 is a crucial year for LED lighting, especially for indoor lighting. Now the price of products, especially LED bulbs, has dropped to near the level of traditional lighting. The advantages of LED are gradually being reflected. In particular, the replacement effect in the commercial lighting field will be greatly accelerated.
In this context, many LED companies in Dongguan have made efforts in the indoor lighting market. Industry insiders told reporters that in addition to LED companies that have been operating this market, some LED companies that have no previous experience have also begun to enter the indoor lighting market.
Dongguan's well-known LED company Qinshang Optoelectronics will also increase investment in indoor lighting this year. Qinshang Optoelectronics reported that in the first three quarters of 2012, the company realized an indoor lighting business income of 55.251 million yuan, accounting for 9.32% of total revenue. Li Xuliang, chairman of Qinshang Optoelectronics, told the media that in 2013, while stabilizing the growth of outdoor lighting business, it will increase investment in indoor lighting.
LED enterprises give power to channel construction to seize market opportunities
　 Since indoor lighting directly addresses end customers and consumers, the importance of channels is highlighted. It can be said that whoever masters the channel will take the lead in the indoor lighting market. Therefore, many Dongguan enterprises have begun to exert their strength in channel construction.
Zhang Huatao introduced the reporter. Recently, he participated in some lighting exhibitions and found that many LED lighting companies have launched investment advertisements at the exhibition to find suitable franchisees.
It is understood that some leading LED companies in Dongguan will also increase channel investment efforts this year, choose a number of high-quality dealer channels to cooperate and open up the indoor lighting market.
A person in charge of another LED company in Dongguan told reporters that this year, enterprises will also focus on building channels, first developing agents and franchisees in South China, in order to achieve market development. Many companies believe that in the era of LED indoor lighting, the construction of channels has become an urgent task.
In addition to agents and franchisee channels, some Wan enterprises have also innovated in the construction of channels. For example, Dongguan Yongxing Electronics has reached an agreement with Shenzhen Guoning New Energy Investment Co., Ltd. to exploit the sales channels of Guoning to develop the domestic market.
In the choice of dealers, some companies no longer simply pursue quantity, but pay more attention to quality. According to a person in charge of a large LED company, they are looking for quality distributors nationwide this year, and they are more concerned with dealers with perfect distribution channels.
LED companies need to work hard in market segments
　 For the LED indoor lighting market, the industry believes that on the one hand, the market demand is huge, on the other hand, LED manufacturers have not found a suitable breakout mode.
In the traditional lighting market, each company has already divided its own segmentation categories and market segments, and the brand ladder level has also taken shape. Each brand has a stable consumer group in the terminal market and unique resources in the designer's invisible channel. Enjoy high visibility in the minds of traditional dealers.
In contrast, the LED indoor lighting market, many LED manufacturers only consider launching a variety of new products, but did not consider the differentiated competition of the entire market. Overall, the current LED lighting market is in the midst of a mixed battle.
The industry believes that for LED companies in Dongguan, in order to expand the LED indoor lighting market, it is necessary to work hard in the market segment. It should have its own clear positioning and carry out deep cultivation in a certain subdivision.
When the LED indoor lighting market is still unclear, many LED manufacturers in Dongguan have begun to actively deploy the market and open up channels to rob the development opportunities.
2013 into the key year of LED indoor lighting market
　 The LED products produced by Zhang Huatao's company are facing major customers. Since this year, Zhang Huatao has been significantly more busy than last year. He told reporters that "this year, the order volume has increased significantly compared with last year, and has increased by about 50% over the same period last year."
Gaogong LED Industry Research Institute (GLII) expects that the scale of domestic LED indoor lighting output will maintain a high-speed growth trend in 2013, which is expected to reach 55.7 billion yuan, a year-on-year increase of 66%. The output value will exceed landscape lighting and become the largest LED application. Market segments.
Zhang Xiaofei, dean of the High-tech LED Industry Research Institute, said that 2013 is a crucial year for LED lighting, especially for indoor lighting. Now the price of products, especially LED bulbs, has dropped to near the level of traditional lighting. The advantages of LED are gradually being reflected. In particular, the replacement effect in the commercial lighting field will be greatly accelerated.
In this context, many LED companies in Dongguan have made efforts in the indoor lighting market. Industry insiders told reporters that in addition to LED companies that have been operating this market, some LED companies that have no previous experience have also begun to enter the indoor lighting market.
Dongguan's well-known LED company Qinshang Optoelectronics will also increase investment in indoor lighting this year. Qinshang Optoelectronics reported that in the first three quarters of 2012, the company realized an indoor lighting business income of 55.251 million yuan, accounting for 9.32% of total revenue. Li Xuliang, chairman of Qinshang Optoelectronics, told the media that in 2013, while stabilizing the growth of outdoor lighting business, it will increase investment in indoor lighting.
LED enterprises give power to channel construction to seize market opportunities
　 Since indoor lighting directly addresses end customers and consumers, the importance of channels is highlighted. It can be said that whoever masters the channel will take the lead in the indoor lighting market. Therefore, many Dongguan enterprises have begun to exert their strength in channel construction.
Zhang Huatao introduced the reporter. Recently, he participated in some lighting exhibitions and found that many LED lighting companies have launched investment advertisements at the exhibition to find suitable franchisees.
It is understood that some leading LED companies in Dongguan will also increase channel investment efforts this year, choose a number of high-quality dealer channels to cooperate and open up the indoor lighting market.
A person in charge of another LED company in Dongguan told reporters that this year, enterprises will also focus on building channels, first developing agents and franchisees in South China, in order to achieve market development. Many companies believe that in the era of LED indoor lighting, the construction of channels has become an urgent task.
In addition to agents and franchisee channels, some Wan enterprises have also innovated in the construction of channels. For example, Dongguan Yongxing Electronics has reached an agreement with Shenzhen Guoning New Energy Investment Co., Ltd. to exploit the sales channels of Guoning to develop the domestic market.
In the choice of dealers, some companies no longer simply pursue quantity, but pay more attention to quality. According to a person in charge of a large LED company, they are looking for quality distributors nationwide this year, and they are more concerned with dealers with perfect distribution channels.
LED companies need to work hard in market segments
　 For the LED indoor lighting market, the industry believes that on the one hand, the market demand is huge, on the other hand, LED manufacturers have not found a suitable breakout mode.
In the traditional lighting market, each company has already divided its own segmentation categories and market segments, and the brand ladder level has also taken shape. Each brand has a stable consumer group in the terminal market and unique resources in the designer's invisible channel. Enjoy high visibility in the minds of traditional dealers.
In contrast, the LED indoor lighting market, many LED manufacturers only consider launching a variety of new products, but did not consider the differentiated competition of the entire market. Overall, the current LED lighting market is in the midst of a mixed battle.
The industry believes that for LED companies in Dongguan, in order to expand the LED indoor lighting market, it is necessary to work hard in the market segment. It should have its own clear positioning and carry out deep cultivation in a certain subdivision.
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