Shang Mengkun, the managing director of Caiyan Company, the former manager of Aiduo's marketing department, once worked with Hu for many years, then went to Vantage Gas Appliance as the marketing director, and later became the general manager of Vantage's solar energy business unit. This year is the year of the capacity building of the banquet. Mengkun is very grateful to you. Thank you for your concern and love for the banquet. The banquet can become the focus of the lighting industry in just half a year and become a well-known brand in the industry. With the support of everyone, I saw that there are so many enthusiastic netizens who are paying attention to the banquet. I am very excited and deeply responsible. I will work hard with all the friends who care about the banquet and the friends in the industry to save energy. The lighting industry has taken a new step. The wonderful debut in 2006, we opened a good start and opened the situation. In 2007, we will enrich our product line and resolve the contradiction between supply and demand. Our resource focus has also shifted from the media to helping franchisees to do regional distribution. Netizen "Yan Nanfei": What kind of "big hand" will there be in the next banquet? Can you always disclose it in advance? Shang Mengkun: Big handwriting? Maybe there will be, but now is not the best time. Our main job this year is to work hard. For the banquet, the core work of last year was to start the brand year. This year is the year of capacity building. In the first few months of this year, our core work is to lay a solid foundation. The specific work is to enrich the product line, improve the supply capacity, and improve the channel circulation capacity. . The product is the fulcrum of our wedding banquet. We are mainly doing "one core" and "two kinds of matching" this year. "One core" is to focus on energy-saving light sources, continue to increase research and development efforts, and do a good job in product quality; "two kinds of supporting" is to provide matching for home dealers, such as the addition of ceiling lamps, for the engineering business, Lights, spotlights and brackets. In terms of channel construction, on the basis of self-built specialty stores, we began to focus on cooperation with outstanding distributors everywhere, fully mobilized various resources, and actively supported franchisees. Now we have achieved some breakthroughs, such as Taizhou, Zhejiang, Chengdu, Sichuan, Shenyang and Shanghai, Liaoning. On the basis of the original market, we will focus on four markets this year: Shandong, Jiangsu, Fujian and Beijing, and strive to open a place and become a city. Focus on co-constructing channels with traditional merchants, "naive": I heard that the banquet has abandoned the idea of ​​building a self-built store! Knowing today, why bother! Netizen "Ginger Teeth": That's right. Self-built stores are an ideal model. Everyone hopes that through effective control of resources and intensive cultivation of the market, there is nothing wrong with the original intention. However, the operation cost of this model is too high, and the operation cycle is too long, which is not conducive to capital turnover. Large-scale promotion of growth-oriented enterprises, enterprises with relatively strong financial strength can do one or two pilots. Shang Mengkun: We may not know enough about the banquet. We have not given up the self-built specialty store. To be exact, the focus of channel construction is not on self-built stores. After this period of operation, we found that traditional channel dealers have many resources and many advantages. If they can cooperate with them and jointly expand the distribution channels, the input costs will be relatively small, and the results will be faster, so we are at On the basis of building a specialty store, the cooperation and breadth of cooperation with traditional channel wholesalers has been increased. Editor's Note: Different stages of development of the enterprise, the strategic focus will naturally be different. The color banquet adopts a pragmatic attitude, down-to-earth, and steady and steady. This is the performance responsible for itself, and also responsible for the performance of the partners, but also responsible for the industry. Performance, the steady practice of the feast is worth learning from the industry. As a new company, the color banquet has been focusing on brand promotion since its birth, focusing on intensive cultivation, daring to authorize professional managers to take care of the company, paying attention to product quality and research and development, and undoubtedly bringing a fresh air to the lighting industry. , played a certain role in promoting. However, due to the fact that they have just entered the lighting industry and are unfamiliar with the market, they will encounter some problems more or less, but we believe that this is only a problem in the process of enterprise development, as long as the banquet attracts attention and actively adjusts, the future banquet There must be something to do.


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