Time is the strangest old man
In 1986, a reincarnation of Halley's comet slipped away in the night sky in seventy-six years. I was a young dream in a remote mountain village. When I saw him again, I was 88 years old— - If I am still alive.
Today in 2007, you want to make a good name for your product, or you want to register a good, friendly network domain name or email address. Then you have to worry a lot. You can think of a good product name, domain name, and email name. It was registered 3 years ago, even 10 years ago, 20 years ago.
If it is 2009, you want to let the company and the Olympics get along, you want to do your best for the Olympics, through the Olympics to raise the status and status of the company, improve product visibility and sales. So sorry, you didn't participate in the first Olympic Games hosted by Beijing in 2008. When the next Olympics is held in China, it will take at least 100 years.
There are so many nonsenses. In fact, I want to emphasize that the Olympics belonging to China will be next year, and the 100-year or even longer Chinese Olympic Games will be in sight. As a developing Chinese small and medium-sized enterprise, what are you waiting for? ?
The Olympics is everyone's Olympics
Maybe you will say: My company is small in scale, there is not much money, and it costs tens of millions or even hundreds of millions of dollars to go to the Olympics. This is an astronomical figure for us.
Maybe you will say: The game of the Olympics is a big brand game. Our brand is small and the foundation is thin. How can we participate in this luxurious game event?
I understand your hardships, but I don't agree with you.
The source of the Olympic Games came from ancient Greece. The sports competition in the ancient Greek era was a national competition, and everyone can participate in the Olympics. It is this spirit of participation and democracy that has become the spiritual source of the Olympics. If the Olympics is a huge "bucket", only with huge cash to participate, how can it become a topic that the whole people relish.
Crayons used by children in poor mountainous areas have drawn his Olympic dreams - he participated.
My friend, Li Zailong, is actively participating in the selection of the "Olympic Helmsman" - he participated.
The main purpose of this article is to let more companies participate in the Olympic marketing. In fact, I also participated.
Why don't we carry forward this kind of participation spirit? Don't just regard the Olympics as the Olympic Games for professional sports people. Anyone or any enterprise can participate in the Olympics.
What I want to say is: The Olympics is not the Olympic Games of the Olympic Organizing Committee. It is not the Olympics of any person or group. The 2008 Olympic Games belong to every Chinese enterprise and belong to the Olympic Games of everyone in China.
How to sponsor when entering the Olympics
Sponsoring the Olympic Games can be said to be the world's most expensive sponsor. The China Olympic Organizing Committee partners include Bank of China, PICC P&C, CNPC, Sinopec, China Netcom, China Mobile, Air China, Adidas, Johnson & Johnson and Volkswagen. The Beijing Olympic sponsors have signed up with Yili, UPS, Sohu, Yanjing Beer, Tsingtao Brewery, Haier Group, Hengyuanxiang and so on.
In the current 2008 Olympic sponsor list, the average sponsorship fee of well-known domestic enterprises exceeds 500 million yuan. 500 million yuan is undoubtedly an astronomical figure for Chinese SMEs. SMEs want to participate in this first Olympic Games in China. The event seems to be a dream.
In fact, more SMEs are simply unable to pay for the Olympics. In this case, they can completely bypass the "sponsorship", borrow the following keywords, use keywords reasonably, and adopt planning methods such as event planning, public welfare planning, and concept planning. To make enterprises or products close to the Olympics, so that consumers not only feel the relevance of the company and the Olympics, but also enhance the brand identity of consumers to the company, and increase the popularity and sales of the company or products.
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