â–¡ Text / reporter Sun Peng There is an old saying in China: "The person who is detained is a genius, the person who is a sage is a mediocrity." This sentence can be said to be short-term, the reason why no one seriously understands It is entirely because there is no atmosphere that can be experienced, and this time the country announced the results of the energy-saving subsidy, it gives the ancient town enterprises a chance to feel.
Under the background of the energy-saving and emission reduction boom of the whole people, the state has decisively introduced a financial subsidy policy for energy-saving lamps. At one time, lighting companies have been coveted and their eyes focused on collectively. In this regard, the newspaper specially planned a series of reports on “the whole people pay attention to energy conservation subsidies”. The interviews of different levels of groups in the three branches of production enterprises, distributors and consumers will discuss what the subsidy will bring to the lighting industry. What will happen to the industrial pattern of the lighting industry? The aim is to provide a more intuitive understanding of the industry through multiple angles of observation, and guide more companies to actively respond to the national call to contribute to energy conservation and emission reduction.
In the previous issue of the production enterprise, the announcement of the successful bidding results and the large-scale attention of the newspaper became a hot topic. According to the results, it is not difficult to find that in the case of a large number of eateries and limited cakes, the leading companies have become the biggest winners. As the capital of lighting, the ancient town is only famous on the list of the Opus. In the face of such a cruel reality, the ancient towns have different opinions. The views of dozens of companies, such as Auxos and Odile, can be summarized as follows:
First, the results reminded the ancient town enterprises to strengthen their understanding of the lighting industry. After seeing the results of the winning bid, some ancient town enterprises found that there are brands they don’t know. In the traditional light source industry, many competitors are hidden. It is an unpopularity, indicating that they don’t know enough about the industry, or they don’t pay enough attention. It is necessary to strengthen the collection of information in this regard.
The second is to use this event as a teaching material to find out the gap. Some companies said that they saw the Sunshine, Snow Wright, and Topstar companies on the list, and they didn't feel abrupt. Among them, there are listed companies and large exporters, which are expected. However, the enterprises in the ancient towns must inspire more awareness of introspection. Failure to win the bid can only indicate that they are still lacking in policy, quality, public relations, etc., and need to pay more attention to and standardization.
Third, the government needs to increase support. Everyone thinks that there are only one Opus in the ancient town of Wubao, and Jiangsu and Zhejiang have become the biggest winners. To a certain extent, they call the ancient town government to support the light source enterprises and help some powerful enterprises to declare, while strengthening energy conservation and environmental protection supervision, strict quality control, and public relations. Even some subsidy policies should be implemented to promote them.
The fourth is to be good at learning the role models around. There are still many companies that said that Ophir Lighting is one of the winners, just in the ancient town, just around the corner, to take Opus as an example, learn his strengths, and actively participate in the implementation of energy-saving and emission reduction projects. Have a return.
The fifth is to recognize the power of the brand. Some companies believe that in the results, everyone has seen the familiar foreign brands Philips and Osram, but some people know that the production of these companies are in China, there are products and even domestic enterprise OEMs, but why people can pass smoothly. There is no shortage of brand power, it is worth learning and learning from Chinese lighting companies, and it is very important to strive to enhance the brand awareness of domestic enterprises.
For this newspaper, we are the first to pay attention to this policy and actively promote the move to guide the industry. Enterprises also have their own views. Wu Guofeng, director of lighting marketing at Auxos, said that your newspaper has done this topic at a certain height and responded to the national policy to a large extent. As the earliest and most widely distributed industry media, it took more than a dozen pages to report. A certain sense of social responsibility has expanded the influence and attention of the financial supplement policy, which is worthy of recognition. Mitsubishi?; Aurora responsible person said that the government implemented energy-saving subsidies, which sounded an alarm for the industry. "Guzhen Lighting" was promoted in such a large area, and manufacturers participated in the interactive forum, which intensified the awareness of energy conservation and environmental protection. The person in charge of the electronics said that this report makes the company feel that “energy saving and emission reduction” is a global trend. All walks of life have the obligation to promote the implementation of this policy. Lighting companies should develop more energy-saving and environmentally friendly products.
Regarding the results, we can't help but recognize the ancient town enterprises. There is no embarrassment, no spurning, more reflection and learning, and we are looking for a gap. The reason for not having to be eloquent in the face of the results comes from deceiving people, which will only make you stand up. Only by not blaming others for winning the bid, trying to perfect themselves and making yourself stronger is the most important thing!
Editor: Lu Zuhui Typography: Lai Xinchao refers to: Peng Anjun final review: Yao Xiaohong

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