Electronic enthusiasts eight o'clock in the morning: An officially unpublished document has put the hot Internet and medical care into a cooling-off period, and Internet medical companies and the investment community are anxious.
After the red-headed document entitled "Internet Medical Treatment Management (Trial) (Consultation Draft)" (hereinafter referred to as "Draft for Comment") was leaked last week, all parties involved in this field are anxiously waiting for the official statement. This may be related to the life and death of their project.
"This document has not yet been released, and it can only be carried out according to the current operating mode, and has not stopped the business." A staff member of the Internet medical company Good Doctor Online said.
"This document is too strict. China's Internet medical care is still in its early stages and is very fragile. It should be allowed to grow wildly," said one investor who invested in several Internet medical projects.
An industry expert believes that any investor needs profit, and on the way to profit, the possibility of violation is very high. On the way to life, if the violation is illegal, the consequences are very serious. Medicine has its own scientific principles, must follow the laws of medical science, and cannot be compared with other industries.
Is it early or late?Under the "Internet +" trend, Internet medical care came into being. For the industry, the rectification of Internet medical treatment came a bit early.
"So strict supervision is not good for the development of Internet medical care. There have been no signs of chaos. It has not yet reached the time of the heavy code. Like other industries, it should be allowed to grow wildly and then be managed. We vote The companies, their operating models are very cautious, operators are looking for ways to survive. Now such control, will make the industry lose enthusiasm. Currently is not the timing of control, it should let it run and then manage. The above investors said.
This concern of investors is not without reason. The "Draft for Comment" clarified that within 15 days after the promulgation of this method, all Internet medical institutions must be cancelled and re-registered according to this method; the allowed Internet medical activities are limited to telemedicine services between medical institutions and grassroots medical institutions. Chronic disease signing service. No other forms of Internet diagnosis or treatment are allowed. At the same time, Internet medical treatment activities should be provided by medical institutions with medical institution licenses. And without the State Council's health and family planning administrative department promulgating the corresponding medical institution categories and basic standards for medical institutions, local health and family planning administrative departments at or above the county level may not set up and approve virtual medical institutions without authorization.
"This rule is the most talked about and the most controversial. It is undoubtedly a blockbuster, meaning that all Internet consultation platforms without entities or medical institutions cannot exist. For investment institutions and entrepreneurs, all efforts may be made. According to incomplete statistics, many well-known investment institutions have billions of dollars in investment in the Internet medical field, and the one-size-fits-all policy is very harmful to entrepreneurs and investors in this field. For many platforms, it may mean a permanent shutdown.†Zhao Wei, co-founder and CEO of the company, told the First Financial.
These requirements of the "Draft for Comment" are undoubtedly a halt to the "innocent Mustang" of Internet medical care. There are many investors behind the Internet medical and Internet health companies. This policy even affects the performance of upcoming and listed companies and the interests of shareholders.
In the view of Liao Xinbo, inspector of the Guangdong Provincial Health Planning Commission, the Internet medical market is prosperous and both aggressive and chaotic, and it is an inevitable trend to enter Dazhi.
"The development of Internet medical care in the United States has also experienced the stage of 'deconstruction'. Later, it was enacted by relevant laws and regulations to make it develop healthily. Until the recent global hacker blackmail incident, I also planned to establish the Internet Medical Safety Association to ensure Medical data storage and use are safe. Therefore, it is not only the network medical behavior that is regulated, but all medical products related to medical care are regulated. Now it is not standardized, and there will be more troubles in the future. Just like Internet medical treatment, it takes so long to regulate. The negative impact and loss caused by it is huge." Liao Xinbo told the First Financial.
At present, more Internet medical companies are still in the investment stage. The profit and growth rate are still difficult to guarantee in the short term. The development of more Internet medical companies is very difficult. "From the development of Dr. Chun Yu, it can be seen. They have not developed a reliable profit model until now. With a cruel argument - gamble tomorrow, we hope that the government's call and policy will be realized as dividends." Liao Xinbo said.
Rational investment, better than goodInvestors who are familiar with the laws of the medical industry appear to be much more rational.
"What can the Internet solve? It is difficult to replace the functions of medical institutions. It is necessary to clearly understand the role of Internet medical care in the medical field. It only plays a supporting role, such as through the way of big data, assisting doctors at the primary level, and lightly consulting, Health consultation, this can be done, but if the Internet medical thinking mode still wants to complete the medical model through the traditional medical institutions, and want to achieve it through the acquisition of the hospital, this needs to be considered. So our investment direction is big data. One is a physical hospital, and there is no virtual hospital for the Internet." A person in charge of investment in Capital Medical Health Industry Group Co., Ltd. said.
In fact, the role of Internet medical care in health consultation and light consultation cannot be ignored. The use of information technology has also solved many problems in hospital management. No matter the meaning of "Internet + medical" or "medical + Internet" is far-reaching. of.
Liao Xinbo believes that for hospital administrators, the use of information technology and the use of the Internet can not only transform the medical treatment process, improve work efficiency and quality and safety management, but also fundamentally change the concept of people. He has been involved in medical administration for more than ten years. He has focused on the construction of the information system of the People's Hospital of Guangdong Province. Many years of experience have taught him that information technology and the Internet are a good tool and platform, but what people lack is an Internet thinking - data. Interconnection and decentralization and borderless. "Hospital + Internet", data flow can not be shared outside the hospital even in the medical association; "Internet + medical", busy turning to traditional medical thinking, each unified.
But the two kinds of thinking, "medical on the Internet" and "the Internet of the medical care" have been fighting. There was a debate between Wang Shan, the president of Peking University People’s Hospital, and Zhang Rui, the CEO of Chun Yu’s doctor. The dialogue that was interrupted 18 times around the mobile medicine, the focus of the conversation focused on the quality of medical care and patients. Safe.
"From the perspective of the market, because Internet medical care has no formal management norms, the growth of the Internet has been mixed. The quality control of Internet hospitals has not been conclusive. This management method has largely solved the security problem. Qualifications, requirements for subjects, personnel and facilities, specific methods for different diseases and treatment stages, responsible subjects, legal responsibilities and supervision have specific requirements. From the perspective of health reform security strategy, the development of Internet medical management The method itself is progress." Zhao Wei said.
Internet medical care has been a hot spot for investment in recent years, and Zhao Wei, who has long been concerned about and participated in the investment and analysis of medical and health industry projects at home and abroad, has not yet launched an Internet medical project.
"The purpose of this policy is to regulate Internet diagnosis and treatment, and to ensure medical quality and medical safety. Rather than most people speculate, 'let the company cry.' There are three major pits in the medical field: policy, technology, capital, and three important points. Decrement in turn, this time the document proves this again." Zhao Wei said.
An established fact is: Internet medical care should be developed, but also legislative and normative, especially in terms of information security, it is necessary to use advanced technology and strict regulations.
In Liao Xinbo's view, the Internet is only a form of remote transmission of medical information out of the hospital. Therefore, telemedicine is defined as information exchange between medical institutions. Internet medical treatment is nothing more than "taking the traditional doctor's diagnosis and treatment behavior into the Internet and visiting the clinic." Online medical treatment. Strictly speaking, this form is not a “hospital†and can only be used as a clinic at best. The hospital is an entity and the Internet is a tool and platform. If it must be called a "hospital", it must of course be approved in accordance with the current "medical management methods".
"I suggest that at this stage it is still called Internet medical care. All 'Internet hospitals' or 'cloud hospitals' are just concepts, not entities. If qualified doctors serve the people on the Internet platform, I I think there should be no legal obstacles, and the restrictions seem to be unreasonable. It is also contrary to the current state's vigorous promotion of 'Internet +'. How to ensure that 'Internet +' can be well added to the medical service field? I think it is better to block Ok," said Liao Xinbo.
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