Brand advantage is invincible (Northwest China) Central China, is rising in the central region, Wuhan, Changsha is the leading city in Central China, and it is the two major places for commercial competition in various industries; Northwest Plateau, highlighting new business opportunities, Lanzhou and Urumqi are Two pearls embedded in the plug. The “Yang” electrician brand has launched fierce market competition in these areas. However, some “foreign” brands have taken advantage of the brand and are invincible. Some “foreign” brands also appear to be “unacceptable” and cannot find business opportunities in these areas. Keywords Wuhan: sales growth Changsha: promotion road Lanzhou: gaining trust Urumqi: a unique show Wuhan: Qisheng sales growth of one-third in Hubei, many "foreign" electrician brands have entered the Wuhan market, but really operate in Wuhan Better, the "foreign" brand that is concerned by consumers and businesses has only a few brands such as Qisheng. Qisheng products landed in Wuhan market in 1993 and is one of the earliest electrical brands in Wuhan. With the personalization of home decoration and the improvement of consumption level, the high-end positioning of Qisheng Electric has been loved by Wuhan consumers. Qisheng mainly sells products through the building materials market, building materials supermarkets and cooperation with home improvement companies. It is understood that Qisheng Electric has developed 50 distribution outlets in Wuhan, mainly distributed in Shundao Street, IKEA and Tsinghua Wuhan Furniture Plaza, and in other supermarkets such as Haomeijia and B&Q, you can also see Qisheng's electrical products. . In addition, Qisheng has also cooperated with some home improvement companies in Wuhan to expand product sales. According to Liu Tao, regional sales manager of Qisheng Wuhan Office, Qisheng Electrical Products has made great achievements in engineering business in addition to retail channels. In 2006, Qisheng Electric won the large-scale engineering projects such as Wuhan Qintai Opera House, Donghu Hotel and Hujing, which attracted wide attention from outside the industry. Manager Liu said that in 2006, Qisheng Electric completed a sales task of 6 million in Wuhan, compared with 4 million in 2005, the overall sales increased by one-third. Manager Liu believes that the main competitor of Qisheng Electric in Wuhan is Legrand. With the acquisition of Legrand and TCL International Electric, the gap between Qisheng and Legrand is opened. However, Qisheng has always paid attention to the research and development of products, and almost every year, new products will be launched, and the quality will be recognized by the market. Manager Liu told the reporter that Qisheng Electric will strengthen its brand propaganda in combination with its own advantages in the future. On the basis of 10 years of free maintenance, it will continue to deepen the after-sales service for merchants and consumers, and develop towards a more professional direction. (Xu Konglin) Changsha: The road to promotion of Legrand is still very long. It is understood that the development of international “foreign” electrician brands in Changsha is relatively good, and it also plays an important role in the hearts of local businesses and consumers. On the one hand, these international electrician brands are relatively well-known, consumers and businesses also recognize their quality and style; on the other hand, the prices of these international brands are relatively high. In the fierce market competition, the development of domestic electrician brands in Changsha is not very good, leading to the competition in the electrician industry in the market between these “foreign” brands. In the past, these international brands also positioned themselves as high-end or low-end. Now, as most brands have completed all the series, covering the entire high school and low-end, the market competition has become more intense. In the Changsha market, Meilan Rilan has developed steadily and has been favored by some high-end hotels. Together with Merlin Gerin's product line, it is very popular among high-quality consumers. Simon Electric has reasonable price/performance ratio. Get the favor of home improvement consumers; Qisheng Electric has the momentum of international famous brands, and has great advantages in tooling. Today, Qisheng Electric has extensively expanded its outlets and intends to make breakthroughs in retail channels. The market response is quite good now; Panasonic The electrician is not tepid in the Changsha market; TCL-Rogrange is hard-pressed in the Changsha market, but in the people's consciousness, he still only remembers the previous TCL, but he is not impressed with Legrand, even if it is The same is true for merchants, and consumers don’t have to say anything, so there is still a long way to go before Legrand’s brand promotion in Hunan. (Wang Xiaofeng) Lanzhou: Foreign brands are trusted by quality in the Lanzhou market. “Yang” electricians mainly have brands such as Simon, Siemens and Legrand. In their competition, Simon Electric has shown strong vitality. Simon Electric started to land in Lanzhou market in the first half of 2005. It opened a Simon Electric store in Longma Mall, Lanzhou, which mainly promotes Simon's switch and socket series. According to Mr. Liu, the person in charge of the store, there have never been quality problems in operating Simon Electrician products for more than a year. The reason why he chose to operate Simon Electric was to take the long-term consideration and take the road of brand management. On the other hand, it is worthy of the selection of this product, the quality is trustworthy. Although the price is relatively high compared with similar products on the market, the product has a beautiful design, novel style and high cost performance. It is reported that Simon Electric currently has a distribution channel in the Lanzhou market. So far, Simon Electric has expanded its 40 distributors in Lanzhou. The outlets are located in the second and third-tier cities of Gansu Province, often in the Lanzhou market. Currently Simon. The electrician's competitors are mainly TCL-Legrand, Langen Electric and Siemens Electric. (Chen Wuhua) Urumqi: Simon Electric has become a "outstanding" At present, only three electrician "foreign" brands are seen in the market in Xinjiang. They are Simon, Legrand and Qisheng, among which Simon Electric entered the Xinjiang market in 2002. The development situation is relatively good. Legrand and Qisheng entered the Xinjiang market in 2006 and have not yet formed a climate. According to Meng Qiang, manager of Simon Electric Urumqi agent, Simon Electric has an agency system in Xinjiang. There is an agent and four dealers in Urumqi, the capital of Xinjiang. The main products are 50 and 59 series switch sockets, and the 50 series belong to Simon Electric. Commonly used products, due to excellent product quality, market awareness and consumer recognition are very high, so the sales volume is relatively good, the total sales in 2006 exceeded 1 million yuan. In addition, Simon Electric's factory has an office in Urumqi, and four people are responsible for marketing. Therefore, Simon has entered the Xinjiang market in a short period of time and has been able to develop in the encirclement of many local electrician brands. And there are good performances in retail, engineering and home improvement channels as well as some prefectures. Legrand and Qisheng have only one agent in Xinjiang, and the price is even more expensive than Simon. The number of people who know it is relatively small, and the sales have not yet opened. Legrand has a promotion staff in Xinjiang, responsible for image promotion and channel construction. Its agents are mainly engineering sales. Qisheng's agent told reporters that since Schneider's sales strategy is still unclear, the market plan for Qisheng in Xinjiang will not be determined until February 2007. (Jin Qiang)


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