Let Really Reach! Philips OLED TV New Products First Test

In today's fierce market competition in the television industry, price war has become a normal means for manufacturers to seize market share. This situation is particularly serious in the low-end market where products are highly homogenized. For consumers, consumerism and consumerism are undergoing dramatic changes. After all, TV is not a consumable product. Current users prefer to have better quality when they choose. The high-end of the entire TV market is being accepted step by step. This has also become a new direction for the entire industry to break through. From this point of view, the emergence of OLED technology has played a positive role in the television industry, prompting the entire industry to upgrade from traditional price wars and promotional campaigns to high-end and quality products. According to the data monitored by AVC, from January to July 2017, global shipments of OLED TVs increased by 91.1% year-on-year in 2016, of which OLED TV shipments in the Chinese market increased by 109.7% year-on-year. The situation is gratifying. In the North American TV market of more than $2,000, the OLED TV share is as high as 70%.
OLED TVs took the lead in the United States to open the market with the characteristics of pure black, true color, ultra-wide viewing angle, and healthy eye protection, followed by a strong outbreak in the developed countries in Europe. Under the general trend of domestic consumption upgrades, we can also see from the authoritative data that OLED TVs are also being widely accepted by Chinese high-end consumers. The growth rate of the market has already surpassed North America, and the number of manufacturers joining the OLED TV camp has also increased.
As a European traditional TV maker, Philips is widely known by the Chinese people. As early as 1936, it produced the world's first color TV. Currently in the case of liquid crystal "life soon," Philips has already laid out the OLED field and launched many exciting OLED products. Today, Philips came to our evaluation room with a TV model number 55POD9002/T3. The OLED plus Philips' Ambilight technology is worth looking forward to, and its comprehensive strength still needs to be furthered from a professional point of view. verification.
Appearance: Minimalist and slim design style In general, TV is placed in the living room of each family, so the appearance of the product is very important. A TV product with beautiful appearance, excellent workmanship, and a calm atmosphere can bring more sense of technology to the user's home environment. Philips' 55POD9002/T3 TVs look low-key while maintaining a sense of science and technology, which is very much in keeping with the modern, minimalist home style.
The Philips 55POD9002/T3 TV made a further breakthrough in the overall shape, giving the impression of a high-end machine. At the same time, the control of details has been done in place. No matter whether it is a metal base or a metal frame or a backboard, it can be seen that after many processes are polished, the high-end quality is undoubtedly demonstrated.
The Philips 55POD9002/T3 TV screen uses an ultra-narrow frame design. The purpose of this is to provide the user with a wider field of vision, so that the visual has been further extended, resulting in more immersive immersion, so that the screen is clear The show is in front of you and brings a different feeling compared to the previous heavy frame TV products.
At present, the entire TV market is pursuing the ultimate ultra-thin body, and Philips 55POD9002/T3 TV thanks to the simple physical characteristics of the OLED structure, the body thickness is 4.7mm, very much in line with the current "thin to the United States" fashion trend It also exudes a strong sense of technology, suitable for all types of home style.
The TV does not use the traditional "bigfoot" shape, but the use of a circular base design, through a multi-channel bending process, and carried out a full-week polishing, whether it is the perception or texture have all been upgraded.
The back of the TV is also very simple. The backboard also uses a metal wire drawing process. The center is equipped with a 12W subwoofer speaker, making the sound quality even more stunning. At the same time, a five-dimensional navigation bar is also set on the back so that the user can easily operate the television when the remote controller cannot be found.
In terms of interface, Philips 55POD9002/T3 TV offers users a rich choice, including two USB ports (one USB3.0 and one USB2.0), and basic network ports and AV input and output ports. have. At the same time, the TV is also equipped with three HDMI interfaces to meet the user's high-definition requirements, and overall it is more comprehensive.
The TV's remote control is divided into two versions. The basic version is prepared for most mainstream users. It is comfortable to hold and can fit well with the palm. Each function is very clear and easy to use. The Lite remote control is designed for the elderly and children. It removes many keystrokes that are not frequently used, and the cost of learning is very low.
Objective Instrument Testing: Conforming to OLED Product Positioning Philips, as a veteran TV manufacturer, has always had stringent requirements and standards for picture quality. The 55POD9002/T3 TV is equipped with Philips' P5 quality enhancement engine, which was originally created in 2017 in the world. It optimizes the fluency, color, sharpness, contrast, and 4K image quality optimization, resulting in a clear overall image quality performance. Promote. Below we first test our color performance capabilities with objective instruments.
The instrument used in this test is the BM-7A luminance colorimeter produced by Topcon to measure the chromaticity coordinates of Philips 55POD9002/T3 TVs in different colors, and calculate the contrast, color gamut, color saturation and draw the corresponding values. Corresponding color characteristics map and so on. Before carrying out this test, we first let the machine work normally for one hour and restore it to the factory mode. The entire test environment is performed in the darkroom.
After our actual testing, the NTSC color gamut of the Philips 55POD9002/T3 TV reached 93.67%, and the color performance was quite outstanding. There are some TV products on the market with NTSC color gamut coverage exceeding 100% or even 110%. However, in fact, if there is not enough driving ability, overly high color gamut will have colors that are too saturated and gorgeous, resulting in a situation that looks very unnatural. With the help of the P5 Picture Quality Enhancement Engine, Philips is able to display colors naturally and realistically.
Taking into account factors such as practicality and power consumption control, the brightness of OLED TVs is generally not high at this stage. Fortunately, Philips 55POD9002/T3 TVs perform better in terms of brightness performance, and are better than mainstream OLED TVs on the market today. . At the same time, in the HDR video, we were pleasantly surprised to find that the brightness of this TV in HDR mode can still gain. Below we continue to look at the local testing process.
4K static image test: soft and natural colors, clear details in the local testing, we have tested static images, dynamic video and HDR video. First of all, in the static picture test session, we selected five test images with 4K ultra-high resolution. The static picture is very suitable for displaying the picture layering, detail representation and color accuracy. The following test pictures are also very valuable for reference. Let's take a look at the performance of the Philips 55POD9002/T3.
From the 4K resolution still image test, we can see that the Philips 55POD9002/T3 performs well in a balanced manner and performs very well for test images in different scenarios. In addition to displaying accurate colors, details of the performance is the author's very much concerned about, because at this stage the details of the dark part of OLED TVs are usually not good, and Philips OLED TVs can have such excellent details to show that the real potential of OLED panel performance It's amazing.
Dynamic video test: P5 chip power full show · UHD video test: brightness to restore the real, impeccable details in the dynamic video test, we have selected a test video with 4K ultra HD resolution, this link is not only for the quality of the It is also a test of hardware. The Philips 55POD9002/T3 is equipped with a 10-core 64-bit processor. During the actual testing process, there was no case of Caton. Both the opening and closing of the video responded quickly and there was no case where it could not be decoded.
In the UHD testing session, the Philips 55POD9002/T3 TV's picture performance is quite amazing, and the detailed performance of the static picture continues into the UHD video. Whether it is a simple scene presentation or a huge information scene, this product is in color, The details, picture layers and other aspects are very clear. The entire picture is vivid and vivid, and it is very satisfying to people's attention.
HDR video test: Outstanding details of light and shade, amazing brightness In fact, HDR technology can effectively improve the brightness of the screen, details of dark parts, layering, color performance and authenticity, but each TV manufacturer can control the technology. Different, so the effect is also very different. Philips will use the latest P5 image quality enhancement engine on the 55POD9002/T3. At the same time, it also adds contrast enhancement technology. Let's take a look at the performance of the Philips 55POD9002/T3 on HDR video.
The Philips P5 image enhancement engine has five main features, namely dynamic compensation technology, colorful enhancement technology, sharpness enhancement technology, contrast enhancement technology, and optimized signal source technology. We have also selected five segments for these five characteristics. Targeted test video.
HDR is a very hot display technology in the past two years, but most manufacturers only use HDR as a gimmick, and only a handful of manufacturers can really show HDR displays. The Philips 55POD9002/T3 performed very well during the HDR testing phase. The details of the highlights and shadows were clearly explained. In the highlighted scene, the truest restoration of the ambient light was achieved, demonstrating HDR fully. The essence of content and every detail.
System layout concise content resources powerful system: simple layout, easy to get started Philips Philips 55POD9002/T3 TV has been adopted by the majority of users of the Android system, its ease of use and diversity has been recognized by hundreds of millions of users worldwide, whether in There is excellent performance on the smartphone terminal or the TV terminal. This Philips TV equipped with Android 7.0 system, the entire operation process does not appear Caton's situation, when switching the interface is also very smooth.
The system is mainly divided into five sections: including the homepage recommendation interface, video interface, game interface, application interface, and personal interface. The setup and web portal are placed in the upper right corner of the entire interface. Popular movies or applications are divided into eight small sections and displayed in the main interface. They are concise and intuitive, and the experiencer can find what they want more quickly. It is very convenient to use and can be quickly started. At the same time, the search interface can search as soon as the first letter is printed, which is very convenient.
·Content resources: CNTV+ Tencent Video At present, the television industry has entered the Internet era, users are no longer satisfied with ordinary cable TV signal sources, and they hope to see what they want to see and the picture quality is clearer at any time. In the past two years, traditional and joint-venture television brands have begun to make efforts on the content side, and have continuously sought cooperation with major Internet video providers, hoping to catch up with the trend of the times and bring better video and content experiences to consumers. With the “Good Hardware + Good Content + Good Brand” image, the Philips TV, which penetrates into the user’s Philips TV, is also powerful in content. It has reached the domestic mainstream content service provider Penguin TV, Ali Family Entertainment, Kiwi TV, PPTV Juli, etc. Strategic cooperation, dedicated to providing a better content experience.
The evaluation of the Philips 55POD9002/T3 has CNTV (China Internet TV) licensee, while built-in Tencent video resources, coverage of film and television resources can be said to be very comprehensive, the current film content has exceeded 4,000, 1,000 TV dramas, 800 Variety show, 2000 animations, NBA season and many 4K video resources.
As we all know, Tencent Sports has acquired the exclusive media copyright of NBA mainland China for five years of new media, and reached the largest international digital media cooperation in NBA history. Through the record-setting high-quality broadcast of 600 NBA games last season, Tencent Sports opened a new era of NBA broadcasting in China, and the NBA has also taken a solid step in deeply rooting in the Chinese market. Philips 55POD9002/T3 TV Relying on the powerful resources of Tencent video in the NBA, not only can enjoy video content, but also can directly watch all NBA events and many Champions League, NFL events.
Test summary:
As a high-end OLED TV product from Philips, this TV surprised us with its overall strength. The 4.7mm slim fuselage and full-circle polished annular base, together with the metal frame and the drawing process backplate, show a strong sense of technology. The OLED panel and the enhancement of the P5 image quality enhancement engine provide better protection for the image quality. Invisible border + full coverage surround sound allows users to experience the most extreme audio and video experience.
Philips, as a foreign TV brand, has always been the killer of Ambilight. With the help of intelligent light-sensing color monitoring technology and Philips' leading lighting technology, it can be compared with the TV screen. The visual effect is like a TV. The screen “spills” out of the screen, resulting in a superb visual experience. The Philips 55POD9002/T3 TV is a good choice for users who value luxury quality.

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