LG Electronics (LGE) has launched a CINEMA 3D LCD TV with polarized 3D technology, and said it will increase the proportion of AUO (2409) panel purchases this year, raising the amount to 40%.
LGE's procurement strategy has changed sharply in recent years. In 2010, LGE's purchase amount for Chi Mei and AUO was about 500 million US dollars. Due to friends' LED panel and 3D technology, it is planned to increase the purchase of AUO. The amount will climb to 700-800 million. The dollar may be more.
In 2010, the market share of LGE LCD TVs in Taiwan was 14%. The size of Taiwan's LCD TV market in 2011 is expected to be 105-1.1 million units. LGE hopes to win a 25% market share in Taiwan after joining new models such as smart and 3D TVs this year.
LGE's procurement strategy has changed sharply in recent years. In 2010, LGE's purchase amount for Chi Mei and AUO was about 500 million US dollars. Due to friends' LED panel and 3D technology, it is planned to increase the purchase of AUO. The amount will climb to 700-800 million. The dollar may be more.
In 2010, the market share of LGE LCD TVs in Taiwan was 14%. The size of Taiwan's LCD TV market in 2011 is expected to be 105-1.1 million units. LGE hopes to win a 25% market share in Taiwan after joining new models such as smart and 3D TVs this year.
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