According to market research firm Strategy Analytics, mainland China surpassed the US for the first time in the third quarter of 2011 to become the world's largest smartphone domestic demand market, with a 58% rapid growth, and predicted that in 2014, smartphones under $190. It will account for 56% of global mobile phone sales, of which 75% of entry and mid-range smartphones will be sold to emerging markets. The Sino-Market Research Institute also said that smartphones with prices below 1,500 yuan in 2012 may account for 84% of the increase in China's entire smartphone market.
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For the rapid development of the domestic thousand yuan smart phone market, the three major operators can be said to have contributed. Since 2011, the three major operators have carried out multiple collections for smart phones, and listed thousands of smart phones as key bidding targets according to user needs. The three major operators have jointly pushed mobile phone manufacturers to push thousands of smart phones. It has contributed to the sharp increase in sales of domestic smart phones.
Facing the huge business opportunities in the thousand yuan intelligent machine market, MediaTek has been deeply engaged in the integration and innovation of technology in the field of the mobile phone industry for many years, and has increased its investment in 3G smart phones, fully supporting the international and China-owned 3G standard, once again with high cost performance and excellent performance of intelligent machine solutions and mobile phone manufacturers, operators and strong hands together, leading the thousand yuan smart machine boom.
As a core member of the TD Industry Alliance, MediaTek has invested heavily in the development of TD chip products at the beginning of the TD-SCDMA standard release, and actively cooperated with network deployment such as base stations for testing and development. MediaTek has promoted a complete solution with high integration and low power consumption to TD operators' customized mobile phones, and developed a series of TD mobile phone solutions deeply customized for the Chinese market. In addition to supporting the Chinese CMMB standard, it also won the favor of operators. . In China Mobile's successful bidding products for many terminals, you can see a variety of terminal products based on MediaTek's TD solution.
Recently, MediaTek officially announced the launch of the MT6515, a next-generation TD smartphone solution designed specifically for the $1,000 smartphone market. The solution is highly integrated with the powerful 1GHz ARM CortexTM-A9 processor and 3D hardware, supports the latest Android 4.0 Ice Cream Sandwich operating system, and is optimized for both multimedia and Internet speeds, expecting the experience of TD-SCDMA smartphone solutions. Upgrade to a higher level. The MediaTek MT6515 TD-SCDMA smartphone solution also provides a complete China Mobile 3G software package, which will speed up the time-to-market for handset manufacturers.
In the field of WCDMA, MediaTek has taken the advantages of its overall solution to the extreme in the 3G smart era, and achieved remarkable results. The most attractive one is the 3.75G smartphone solution launched by MediaTek last year. MT6573. Among them, the Lenovo A60 adopting MT6573 triggered the sales trend, and it became the first-selling model of Unicom's best-selling model, which set off a storm of popularization of thousands of smart phones. The result of such impressive results is that the MT6573 not only continues the high integration and high stability that MediaTek has maintained, but also provides industry-leading support for W+G dual card dual standby. The screen touch and multimedia functions have reached the leading level in the industry.
Continuing the success of the MT6573, MediaTek has launched the latest Android smartphone platform, the MT6575. The MT6575 is highly integrated with the 1GHz ARM® CortexTM-A9 processor and supports the latest Ice Cream Sandwich operating platform from Android 4.0, providing users with a smoother, cooler and more user-friendly smartphone experience. At present, MediaTek MT6575 has been adopted by many indicators customers, and a number of smartphones based on the MT6575 platform will be available at the end of this month. A variety of high-end specifications such as 4.0-inch large screen, 2000 mAh high endurance battery and 1G's strong main frequency will greatly enhance the new standard of the thousand yuan intelligent machine, becoming the leading representative of the thousand yuan intelligent machine.
Under the joint promotion of operators and upstream and downstream manufacturers in the mobile phone industry chain, the 2012 thousand yuan intelligent machine will usher in a new round of development. As a leader in the wireless communications industry, MediaTek has been deeply involved in the Chinese mainland market for many years. In addition to being recognized by well-known mobile phone manufacturers in mainland China, MediaTek has maintained good interaction and cooperation with domestic operators for many years. In the future, MediaTek will launch a full-fledged impact on the Qianyuan smartphone market and win wide recognition from major operators and handset manufacturers with innovative products. As Xie Qingjiang, general manager of MediaTek, said: “Assisting customers to respond positively to market demand with innovative products has always been the advantage of MediaTek and will not change in the field of smart phones. With excellent wireless communication innovation technology, it has successfully obtained market recognition. Design and complete software and hardware system solutions, we will help more customers to quickly gain a foothold in the mainstream smart phone market that emphasizes cost performance, helping the Chinese mobile phone market to enter the era of affordable intelligence.&rdquo
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