Intern Zhang Junbin

With the introduction of the Beijing 3.17 New Deal, the news of Beijing Xiaomi Technology Co., Ltd. (hereinafter referred to as "Xiaomi Company") launching employees' "half-priced rooms" is particularly eye-catching. Some millet employees’ response is quite flat.

“Ecstatic, agitated, hesitant, and calm”, Wang Peng (a pseudonym), an employee of Xiaomi, described himself as a “half-priced room”.

Wang Peng said that initially he heard that the half-price room was at the company’s annual meeting at the beginning of the year. Vice President Yan Yan’s remark made Wang Peng ecstatic.

“She said that she had arranged a house for the staff and she worked with Vanke. At the intersection of Yongfeng Road and Beiqing Road, the price was only half the market price.” Wang Peng said that all his colleagues were very happy after hearing that everyone could not tolerate it. Live cheer. In the following week, Xiaomi's atmosphere was very lively. Everyone was very concerned about this matter.

From January 17 to March 1, the company formally issued 3 full mail to solicit employees' willingness to purchase homes. Except the first one, Wang Peng never read anything else.

Time back to the beginning of 2014, Xiaomi is the only Internet "pig on the wind", the mobile phone market share, bracelets, charging treasures and other products are also deeply loved by young people, Jimmy chairman Raymond Wu Liang, president of Vanke, asked a question: Can you cover half the house price?

In the past three years, the cooperation between Xiaomi and Vanke seems to have solved the problem of Lei Jun. After years of years, Xiaomi Ginseng (the second office building of Xiaomi Company) no longer sees employees gathering to discuss the house.

Rent a lifetime "interior room"

“If you don’t have property rights, it’s worth noting that they will spend a few million dollars to buy a house.” Now, Wang Peng’s chatter about these “interior rooms” seems calm. After reading the company’s first letter on the house, Wang Peng dismissed the idea of ​​loan housing.

According to the first e-mail of Xiaomi Company on January 17, there are two project types to be selected from the current “internal house”, one is an ordinary house, and the second is 70~90 square meters. The average price is about 5.5. Ten thousand yuan/square meter; one kind of stacking, with an area of ​​178 square meters, plus a gift basement and courtyard area of ​​about 300 square meters, a total price of 9.5 million to 10 million yuan/set, property fee of 8.9 yuan/square meter .

These “inside rooms” are jointly owned by Vanke and Xiaomi, which Vanke calls “China's first enterprise-sharing elite community,” and their grades and positioning are even higher than those of Vanke’s Jade Department housing. However, buyers cannot obtain property rights and room books, they cannot drop their accounts in Beijing, they cannot trade freely in the open market, and they can only transfer within Xiaomi.

“Everyone wanted it at first, but at first glance, there was no property right, and the interest was not high.” Wang Peng bluntly stated that the price of 55,000 yuan per square meter was really exciting. At least 100,000 yuan of commercial housing surrounding Haidian Yongfeng Industrial Base was at least 100,000 yuan. / square meter. Millet's price gave him hesitancy for a long time, but when he thought of the inconvenience caused by property rights in the future, he gave up.

During the internship period, Li Lei (a pseudonym) did not even know about the “internal room” thing. After opening the mailbox, he found that he had also received an email asking for the purchase intention. “Although it has nothing to do with me, it still recognizes this kind of welfare.” Li Lei Telling the China Youth Daily and the China Youth Online reporter that the company is still relatively human, it is already considering the issue of employee's livelihood, but even if it is half price, he can buy (rent) the house.

In addition, Li Lei and Wang Peng have the same worry: "If millet is disbanded someday, what will the house do? There will be many problems in the house without ownership, and it will be tricky."

“There are so many commercial houses and second-hand houses on the market. He may not be able to rent your house.” Zhao Xiuchi, Professor of Department of Land Resources and Real Estate Management, Capital University of Economics and Business, calculated the book: Calculated at 55,000 yuan per square meter, the rent was 90 yuan. The square meter of the house is worth 4.95 million yuan. The property right of the land is 70 years. The annual rent is about 70,000 yuan. The 4.95 million yuan will be deposited into the bank. According to the 3% interest rate, there will be nearly 150,000 yuan in one year's earnings. yuan. Zhao Xiuchi believes that it is obviously not worthwhile for young people to pay once-per-month rentals, and this cooperation between Vanke and Xiaomi should be more discretionary.

Han Shitong, a research fellow at the Center for Public Economics Research at Peking University, also believes that despite the provision of housing, this cooperation between Vanke and Xiaomi cannot meet the real needs of employees.

It is understood that at present the Xiaomi company's willingness to solicit stage has basically ended. After internal employee registration registration is completed, Xiaomi will determine the scope and area of ​​cooperation with Vanke according to the number of subscriptions. If the number of subscribers exceeds the maximum amount that Vanke can provide, the final purchase qualification may be determined by drawing lots; on the contrary, the cooperation area may be reduced.

"I only have one problem - house"

If this millet company and Vanke's cooperation cannot solve the housing problem, Wang Peng is ready to leave Beijing.

Last May, Wang Peng joined Xiaomi. As a technician who has just graduated for two years, his monthly salary is more than 10,000 yuan. But the high prices kept him out of breath. In less than a year, Wang Peng has moved three times. From the upper north of the Fifth Ring Road to Sanlitun in the East Third Ring Road and then to Zhichun Road outside the North Third Ring Road, Wang Peng felt particularly helpless every time he moved.

“When I was alone, it was okay, and bitterness was a bitter; now, my girlfriend and I can't bother her!” Now, Wang Peng and his girlfriend live in a 20-square-meter living room partition on Zhichun Road for one month. The rent is 3,500 yuan, "every morning in the toilet must line up."

Wang Peng said that he did not expect to buy a house in Beijing. He would soon be married. He wanted to go to a city with lower housing prices, such as Hangzhou and Wuhan. Whether he will continue to stay with Xiaomi, Wang Peng said: "I only have one problem - the house."

Li Lei never thought of staying in Beijing from the very beginning.

“I want to drift in Beijing for two years and have more work experience.” Li Lei now lives in the Central District of Huilongguan New Village outside the North Five Rings. The high cost of living makes him a “moonlight family”. Every time he listened to people talking about house prices, Li Lei was like an outsider. “Can't afford it anyway.” He is only waiting for the Xiaomi company's corrective notice, "so that wages can be high."

These days, "Mille TV" was formally released. Li Lei was busy until 12 o'clock in the evening to get home. From company to home, it takes nearly two hours to go back and forth on the road. “This kind of thing to buy a house in Beijing is a fantasy for most of the Xiaomi people. At present, most people’s needs are not to buy a house but to rent.” He hopes. The company may later launch a policy of renting and welfare for low- and middle-level employees, such as renting subsidies or cooperating with real estate developers to rent out houses.

According to the housing prices quoted by the China Real Estate Association, house prices in Beijing have risen month-on-month for 17 consecutive months. From October 2015 to February 2017, the average house price in Beijing has risen from 37,221 yuan/m2 to 60,738 yuan/m2. The increase was as high as 63.18%.

With the ever-increasing expansion of Beijing’s megacity and the continuous increase in the cost of living, the phenomenon of brain drain has become more and more serious in recent years. In 2012, Peking University published data. About seven cost-students in the North and 40% of postgraduates chose employment outside Beijing. Tsinghua University disclosed in 2015 that the employment rate of Tsinghua graduates outside Beijing exceeded 50% for three consecutive years.

Cooperative housing model can be explored

In order to curb the rise in housing prices, the Beijing Municipal Government has also adopted many regulatory measures. The Yongfeng Project, which Vanke and Xiaomi cooperated with to build a house, is a pilot plot for the “Limited Price and Competitive Land Price” launched by Beijing.

According to the data from the Beijing Municipal Bureau of Land and Resources, on December 1, 2016, Vanke won the Yongfeng Industrial Base in Haidian (new) HD00-0401-0062, 0166, 0158 for a price of 5 billion yuan and living on a 100% self-sustaining basis. Piece. On the same day, Vanke and Beijing Jindi jointly won the Yongdu Industrial Base (new) HD00-0401-0132, 0120, and 0162 plots at a price of RMB 5.9 billion and lived 100% self-sustaining and 100% self-sustained.

In accordance with the requirements of government departments, these pilot projects set the auction price ceiling, set the average sales price and the highest price, and start to compete for the area after the auction reached the upper limit. The average price of commercial housing for these two lands must not exceed RMB 53,400/sq.m. and the maximum unit price for sales must not exceed RMB 56,100/sq.m.

On December 4th last year, Liu Xiao, Vice President of Vanke Group, Beijing Regional Chief Executive Officer and General Manager of Beijing Vanke Co., Ltd. released the plan “Building a cooperative house” to find high-tech companies in Haidian to build cooperative houses and build cooperative houses and share them. "Equity" to jointly operate listings.

"The approach we envisaged was to shift from the traditional 'development sales model' to 'business service model'. Through crowd-funding break-ups and operational problems, the government, crowd-funded companies and developers will work together to jointly promote regional development." Liu Xiao At that time, Vanke established a corresponding crowdfunding platform for the two plots and invited companies to participate in crowdfunding and joint development.

In the division of labor, companies participating in crowdfunding are responsible for investing in crowdfunding at an early stage and submitting the corresponding crowdfunding project operating expenses to Beijing Vanke. After the completion of the project construction, the company’s employees can rent the corresponding housing, and the rent will be directly returned by the crowdfunding platform. Corresponding companies; Beijing Vanke, as the main owner, is responsible for the construction of houses and the introduction of supporting facilities, providing the community with efficient and convenient property management and supporting business services.

“New things are created in the grey world. It's better to let them try to explore.” For example, the evolution and development of the Hanshitong Industrial Park, he said that the former industrial park was mainly factory buildings, and later the business owners provided staff to the staff. It was only afterwards that it slowly developed into a modern industrial park dominated by office buildings. For the cooperation of Xiaomi Company and Vanke, Han Shitong thinks that it is not necessary to blame them all. Let them try more. “The combination of industrial companies and development companies is obviously better than the factory dormitories.”

Earlier, Yan Yuejin, research director of the Yigou Research Center, said in an interview with the media that Vanke and Xiaomi cooperated in crowdfunding and building houses. On the one hand, they could make full use of Vanke's development and management advantages. On the other hand, they could also make full use of Xiaomi’s Fan economic effect. Therefore, the prospects for cooperation between the two sides are relatively good. Subsequent "first-to-after-sale and post-sale" or "first-to-investment selection of houses" is an innovative attempt.

Intern Zhang Junbin Source: China Youth Daily (Mar. 28, 2017 10th edition)

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