On September 21st, Philips Lighting released the Chinese sub-brand “Philips Show†for its smart home lighting system (English name: Philips Hue), which conveyed the unique charm of “Xiu Wai Hui Zhong†to Chinese consumers.
In fact, Philips Hue has been born for five years now, and China is one of the markets it entered earlier. Philips official said that the introduction of this "show" Chinese name is mainly from promoting the development of local products, expanding partners and enhancing the localized experience. On the other hand, it also strengthens the recognition of sub-brand localization. After all, Hue The word is not easy to read for many people.
The word "show" is close to the English pronunciation of "Hue" on the pronunciation, and in the sense can not only express the ostentation, but also express the beauty, and even describe the excellent - Philips believes that the word "show" can reflect the externality of its products. The beauty and inner wisdom.
As an intelligent lighting system, Philips "Show" has access to Amazon's Amazon Alexa, Google Home, and Apple's HomeKit and other intelligent voice butler platforms, in addition to remote control, traditional switches and even mobile app remote remote home lighting system You can also use voice to achieve control.
Today, the Philips "show" brand includes ceiling lamps, floor lamps, chandeliers, table lamps and lamp strips. Philips deliberately used a variety of products to build a variety of different themes in the home environment to showcase the "show" intelligent lighting system to create a different atmosphere.
For example, in the bedroom built by Philips "Show", through the different lights and brightness of multiple lamps in the room, it creates a different atmosphere before going to bed, sleeping or even getting up in the morning, so that the body and mood can be immersed in the corresponding scene; An atmosphere that promotes emotion through the appropriate color and brightness.
The living room is in the living room, with a variety of lighting combinations, as well as customized custom lighting solutions to create an atmosphere that helps game, view, leisure, focus and even party.
Light plays a vital role in modern life. In addition to the basic lighting functions, lighting is an important part of the home atmosphere. Through long-term cultivation and research in the Chinese market, Philips Lighting has inspected Chinese consumers' habits and innovatively launched Philips "show" white light atmosphere lighting products to meet the serialization needs from ceiling lamps, floor lamps to table lamps for Chinese consumers. Bring professional, comfortable and intelligent quality lighting experience.
Philips Hue has been in the Chinese market for some time, but now chooses the meaningful "show" as its Chinese brand name, which coincides with the cooperation with JD.com in July, which reflects the Philips lighting pair. The importance of the Chinese market.
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