Prevent brand rollover

To be a century-old shop and to be an evergreen tree, brand management and product quality management are more than just advertising. Public-private public relations is on the horizon. It must be understood that the brand is always a thing to be achieved rather than a thing that has already been achieved; the management of product and product quality is also endless. If a brand becomes a success, then the brand will come to an end; if a company's product style and product quality stop, then the company will come to an end. If you are not clear on this point, then an entrepreneur, a company, a brand, or a good company will all be lackluster.

The relationship between brand, product, product quality and people is that if the brand is a boat, then the product is the water of the boat; if the product is a boat, then the product quality or product quality is the water of the boat; if the product is Quality and product quality are boats, so the public’s heart is the water of a boat. Ultimately, the people’s minds became the water for carrying a boat or overtaking a boat, and the people’s confidence determined the future of the brand.

The so-called people have no good days and no red flowers. People have problems and can come back from time to time. Thanks to the next year, they will open the same way. In the current market environment, once the brand slacks off its consumer groups, people will abandon it. And go. In the early years, there were spring capitals. In recent years, Sanlu, Chundu, and Sanlu invested huge human, financial, and time resources. Over ten years of hard work to establish a brand and lay down a piece of heaven and earth, instantly turned into nothing.

This year, Shuanghui did not consider the sign of the previous car, but after the occurrence of the Clenbuterol incident, it was still saying that it was a place to “create a Chinese meat brand”. There could not be any determination to reshape the Chinese meat brand. This is enough to see the numbness of Shuanghui.

In these years, when you look at these problems, companies guarding and enjoying the various benefits that the brand brings to them will have a leisurely and self-satisfied attitude. There is no way to deal with problems, and there is no way to deal with them. There is absolutely no numbness in the ability to respond to effective crises. This is a question of which of our problems are almost the same when they respond to a crisis. This explains the problem that because people do not have a good day, they must have a sense of crisis at all times. They should all behave like people are treating their own health. They often have no time to think and sometimes do not want to Want to be free.

If you look at the problems that the problem has, you know that the problems that the problem companies have come up with are the entrepreneurial and corporate business attitudes, market responsibility, and the quality of the enterprise caused by the quality of the entrepreneurs themselves. If the managers of these companies have Zhang Ruimin’s business acumen, operating attitude, and business style, they will not slack off the above problems of slacking his consumers.

Do CEOs in the brand and product quality management issues, Haier should learn, learn Zhang Ruimin. You should always think about Haier, think of Zhang Ruimin, and think of Zhang Ruimin's sledgehammer. He often uses the story of Zhang Ruimin and his sledgehammer to compare his brand awareness, quality management awareness, and quality management behavior. When quality problems do not occur, you must maintain a sense of quality. Should you encounter any quality problems, you should also rush your sledgehammer.

Zhang Ruimin hammered down the Haier's quality consciousness. This hammer laid the foundation of Haier's international brand. This hammer blocked the ant's nest of the Haier brand's embankment on the international market. The hammer is probably to become Build long-term brand awareness, quality awareness and quality warning from Haier people.

Because in the course of business, brands are harmed by problems of this kind or other, it is inevitable that in order to prevent them from happening, in order to prevent brands that have been hard-built from being overnight, brand owners Serious consideration should be given to establishing a brand crisis prevention and response mechanism to reduce injuries and reduce losses.

Brand protection should be adequate due to the case. Due to the fact that the case is mainly divided into internal cause due to the case and external causes due to the case.

The internal prevention of the brand is based on the company's entire market operation chain, and the following work is carried out. 1. A thorough process is established for the issues that may arise and arise from target selection, product development, raw material procurement, and marketing. Responsible regulations and rules; 2. To respond to similar incidents like Sanlu and Shuanghui which may be caused by negligence, establish prompt response and timely remedial measures based on the specific circumstances of the incident; 3. Plan the time and phase response according to the developments. To the case.

The external cause of brand prevention is mainly aimed at and preventing those who do not speak the rules in the market, are artificial, out of nothing, beside the door, and have nothing to do with the world. For example, the farce of the Nimesulli incident at the end of last year was a car that was driven by a chapter. It was disturbed and smashed by an unscrupulous person who was driving illegally or deliberately. In this case, a vehicle that complies with regulations is theoretically based on the theory of obsessiveism and perturbation. However, the theory is theoretical, and it is reasonable to say that even if a chapter vehicle is completely unresponsible, it still has to be repaired or it must be repaired. Retired, because it is necessary to heal, because it is not normal to hit the road, because it is hurt by the loss.

In order to prevent the brand building from overrunning, and in order to avoid the recurrence of the Sanlu and Shuanghui incidents, in order for the compliance rider not to be knocked over by the intentional creator, the brand owners are alert to enhance your brand. The sense of prevention it.

Sometimes there will be no time to think sometimes, do not want to sometimes want to be out of the way, the brand to prevent from the first place to increase brand awareness of prevention to open this. People are conscience. If you are good to him, he will be good to you and will reward you. If you hurt him, he will respond to you in retaliation for you.