As the trend of the new four modernizations of automobiles becomes more and more prosperous, autonomous driving technology has gradually become the standard equipment for future new cars of auto companies. According to reports, Mobileye recently disclosed that it has received an unprecedented single order to provide autonomous driving technical support for a European company's 8 million vehicles.
According to Mobileye's statistics, 27 million vehicles from 25 automakers currently use driver assistance systems of varying degrees, and Mobileye's market share exceeds 70%. The company’s chief executive said, “By 2019, there will be 100,000 vehicles with L3 autonomous driving functions equipped with Mobileye technology.â€
And this order is executed from 2021, but Mobileye did not disclose the name of the "grant" who spent much money. So, who is so embarrassed to buy Mobileye's fully automated driving technology for its 8 million cars?
This should be a European car company with an annual sales volume of close to 10 million. According to 2017 sales statistics, the Volkswagen Group sold 10.74 million vehicles last year. The Renault-Nissan Alliance’s global sales exceeded 10.6 million, becoming the only one. The annual sales of the two companies exceeded the 10 million mark, while the PSA Group's total global sales last year was 3.6323 million. It is obviously difficult to achieve the 10 million sales mark in 2021.
Both the Volkswagen Group and Renault-Nissan Alliance have a long-term cooperative relationship with Mobileye, and there are signs of in-depth cooperation.
In 2016, Nissan and Mobileye signed a memorandum of understanding, and Nissan became a road network experience management (REM) product developed by Mobileye. In addition, the self-driving vehicle that Nissan exhibited in London also uses Mobileye's related map technology. In February last year, Volkswagen and Mobileye signed an agreement that the new cars of Volkswagen will be equipped with Mobileye's map technology. The two parties are expected to jointly develop autonomous driving navigation standards in 2018.
From the current point of view, the non-Volkswagen or Renault-Nissan alliance model that can purchase up to 8 million autonomous driving orders at one time is more likely than the Renault-Nissan alliance.
First of all, even though it has been hit hard by the emissions scandal, Volkswagen still performs impressively in financial data. In 2017, the group's operating profit rose by 17% to 17 billion euros, but because the amount of special projects spent to solve the emissions scandal was as high as 3.2 billion euros, the actual operating profit was 13.8 billion euros. Among them, the pre-tax profit was 13.913 billion euros, an increase of 90.8% compared to 2016, and the loss due to special events in 2015 was as high as 16.9 billion euros, and the group's pre-tax and after-tax profits were negative.
Although Renault Nissan's sales have climbed to a record high, it is "not popular", and financial data is twofold. According to Nissan’s fiscal year 2017 (April 1, 2017 to March 31, 2018) financial report, Nissan’s operating profit was 574.8 billion yen, and its net income was 11.95 trillion yen. Operating profit margin 4.8%. Net income for the year increased by 12.6% to 746.9 billion yen. However, operating profit plummeted by 22.6% year-on-year, and operating profit margin fell by 1.5 percentage points.
Renault's net profit increased from 3.42 billion euros in 2016 to 5.11 billion euros. Operating profit increased by 17% to 3.85 billion euros. Revenue increased by 15% to 58.77 billion euros.
Last year, the Renault-Nissan Alliance released the "Alliance 2022" plan. It is predicted that in 2022, the alliance's annual sales are expected to exceed 14 million units and the total turnover will reach 240 billion U.S. dollars, an increase of more than 30% from the 180 billion U.S. dollars in 2016. In addition, the synergy of the alliance will exceed 5 billion euros in 2016, and is planned to reach 10 billion euros. But if such a large sum of money is now used to purchase the autonomous driving technology for 8 million cars, Ghosn still needs to weigh it carefully.
Secondly, the Volkswagen Group has just completed a coaching change, and Diss has "three new officers in office". Perhaps such a large order is needed to demonstrate its determination to transform. Volkswagen Group has just thrown tens of billions of euros for its electrification strategy. According to the plan of Volkswagen Group, by the end of 2022, the group will have 16 electric vehicle production bases worldwide. The Volkswagen Group plans to produce 3 million electric vehicles per year by 2025 and launch 80 brand new electric vehicles. Up to now, the total battery order signed is about 20 billion euros.
Therefore, in the field of autonomous driving, it is quite possible to pre-order Mobileye's autonomous driving technical services for its models.
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