Recently, the industry's mainstream media "Guzhen Lighting" newspaper sponsored "China's first-tier cities, the most competitive lighting lighting dealers, the top 500 taming activities, has been widely concerned inside and outside the industry. The lighting industry 500 is finally fresh, just like a stone Melaleuca waves have caused great repercussions among the vast number of dealers. They generally believe that the “500” has set a benchmark for the industry and set an example. With the “500” as the standard, it will be a good guide to the distribution. Businesses are developing steadily and healthily in the right direction.
The good news is that this time the "Top 500" selection, Zhengzhou has a total of 18 dealers. There is no doubt that these 18 dealers are recognized by the industry and have their valuables. From the analysis of its brand, business situation, format of business, etc., we can see some commonalities of the 18 dealers who are "strong".




First of all, from the brands they represent, we can find that most of these 18 merchants have established good cooperative relations with well-known or strong brands in the lighting industry, such as NVC, Sanxiong, Aurora and Langneng in the field of commercial lighting. Huaqiang, Mingpai, Dongpu, Xingyun; Huatai, Jihao, Aox, DTL in the field of home lighting; Jinda, Kaiyuan, Jushang, Zhenxiong, Fu Shi, Meixin, etc. in the field of crystal lamps. This shows that the brand awareness of the top 500 dealers is very strong, and the brand effect is highly valued in the choice of product structure. “Marriage” with first-line brands has become a prominent feature of the top 500 dealers, which is one of the most effective ways and means to maintain their future competitiveness.

Secondly, when the crystal lamps are increasingly sought after by consumers, attracting a large number of dealers to rush to the crystal lamps, we see that the best merchants operating crystal lamps in Zhengzhou, such as the Vatican lighting, gorgeous lighting, Taiji love home, brilliant family, Xinjiali, Australia's Lee, etc. have been ranked among the "Top 500". Like the lighting of the Vatican, the crystal lamp has been in operation for several years. It is also the best business of professional crystal lamps in Henan. It can be seen that the top 500 dealers can grasp the development trend of the lighting industry well, and thus stand on the trend of the industry, and this cannot be achieved without a strong market vision and forward-looking.

Third, the service awareness is very strong. Among the 18 merchants, 11 have a business area of ​​more than 1,000 square meters, accounting for 61% of the total. Among them, the gorgeous lighting with a single store area of ​​6,000 square meters was once known as the trend of the big store business. The big store model has inherent advantages and benefits. The most fundamental thing is that it can create a good shopping environment for consumers and provide customers with a variety of choices to meet the one-stop shopping needs of customers. How to better serve customers has become the focus of big store operators. Therefore, in essence, service is the fundamental starting point for large store operations. It can be seen that Zhengzhou's top 500 dealers love to operate in big stores, which is precisely a strong drive of "service-oriented" consciousness.

Fourth, engineering and channels are still an effective business model for achieving strong people. Among the 18 merchants, 13 are mainly engineering, accounting for 72% of the total, and 4 of them are outstanding in terms of channels, such as Derip Lighting, Kecai Lighting, Star Lighting, and Huatai Lighting. Henan Deruipu Lighting Co., Ltd. is the agent of NVC, Sanxiong, Aurora, Huaqiang and Jihao. It is the only one among the 18 dealers with excellent performance in engineering and channel. From this special case analysis, it can be more obvious that the channel or project is still the dominant mode of the current dealers. If both are combined, it will show the strength of the strong.

Fifth, the company's operation is in full swing. Among the 18 dealers, there are 8 registered companies, accounting for 44% of the total. Among them, Henan Deruip Lighting Co., Ltd. and Zhengzhou Gorgeous Lighting have started earlier in the company, and have initially established a systematic operation. Institutions, which will cultivate a comprehensive and professional marketing team, and ultimately assume the construction and maintenance services of the terminal network, ensure the healthy development of the terminal network, and play the role of the biggest brand marketing efficiency. In addition, like the Vatican lighting, Kecai lighting, Xingchen lighting, brilliant family, etc. are also constantly innovating, aggressive, and began to "test the water" corporate operation to varying degrees. What is certain is that the corporatization operation and the self-employment are not in the same nature. The corporatization operation will be a fundamental turning point and improvement of the dealers' personal and career.

The five characteristics of the 18 “Top 500” dealers in Zhengzhou can be roughly summarized into five awarenesses: brand awareness, service awareness, market awareness, business awareness and innovation consciousness. It is precisely because the top 500 dealers have a leading position in management and practice, and they have achieved the status of “stronger” in today's industry.

Zhengzhou Top 500 Dealer Directory (The following rankings are in no particular order)



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