Sogou's "big entrance"

Entrance can also be "tightening"?

Sogou always likes to surprise users, from the traditional Internet input method to the mobile Internet number channel.

The browser alone has always been a pleasant surprise. Despite the continuous existence of cloud backups and various fine tools of online favorites, there has been no truly disruptive innovation.

However, the recently released Sogou browser smart version allows people to see the future of the browser, and this future may be not just the traditional Internet, but also to cover the mobile Internet.

According to the news, Sogou has planned a Sogou browser smart version for nearly two years. It will intelligently use the search engine technology to present the “Sogou discovery” function, and it will perform intelligence based on the current content of the user’s browsing in the browser's bottom bar. Information recommendation. Sogou CEO Wang Xiaochuan called it "a step from the tool to the service".

After the trial, I thought that, more crucially, the browser was truly integrated with the search engine. I tried to read the page on the Dangdang online book “The Fighter” and found the dog under the browser to automatically Conduct comparisons of multiple e-commerce sites and recommend Amazon's excellent book for the lowest price.

This, to a certain extent, directly makes the comparison function of an Amoy net out. Since it is possible to automatically compare prices, why should we manually push up the vertical search engine?

Automatic self-contained search similar to this one finds in news, pictures and even other aspects. Although this moment may not be mature and perfect, the big future of a built-in intelligent search has already been drawn. As Wang Xiaochuan said, it already It is no longer a tool but a service. This will delight the user.

Obviously, such a 1+1 will make it possible to converge the traditional two entrances into a single gate.

Subversive innovation is translatable

In my opinion, Sogou browser smart version also created another entrance, that is, search engines and browsers have not really opened the mobile Internet portal.

The mobile Internet does not require search engines and browsers to do the entrance. It is only at this moment that these two Dongdongs are a little too heavy on the lightweight Internet of mobile Internet. After all, there are a large number of apps that can provide direct services, although the directionality is too clear, and it is easier than using a browser to search for an address on a mobile internet that is not too fast at present, or to use a search engine to turn several pages. It is no wonder that Baidu, the search engine giant, spends 1.9 billion to buy 91 to find another door to the mobile Internet.

However, if such a smart version enters the mobile Internet, browsing through the browser, and at the same time providing search convenience for users automatically and without compulsion, surfing on the mobile Internet will become free and smooth.

At the very least, we don't need to install too many apps to pass through certain features. We can accomplish this through the smart search provided by the browser. At this time, search engines and browsers will become the real entrance to the mobile Internet.

Of course, such an entrance is still a vision, but disruptive innovation will not only change the form and market share of the browser, but also may change the direction of the entire Internet, whether it is moving or not.

This is where the value of disruptive innovation lies.