According to the data from relevant research institutions, the domestic color TV market retailed 11.38 million units in the first quarter of this year, a year-on-year decrease of 13.5%; retail sales were 36.6 billion yuan, down 7.3% year-on-year. Behind these data, what emerges is the decline in the collective net profit of color TV companies, and even some companies have fallen into the pit of operating losses.
Among the most worrying ones are the Internet TV brands. According to Jingdong, Suning, Tmall and other open channels, Xiaomi, Leshi and other Internet brands have shrunk by 17.2% in the online market from 1 to 13 weeks this year. The same period last year was an increase of 45.5%. This thought that the Internet TV brand could once again appear contrarian growth, but still be repulsed by reality.
But in this context, there is still a color TV company in the adversity has completed a gorgeous transformation, this company is a Sharp brand with a hundred years of history. The fact that the company can regain new life is inseparable from Foxconn's hard work over the past nine months.
Retain core talents at the right time and transform them to reduce losses when popularity spreads in summer When it comes to seniority, Sharp's history is enough to admire later generations. Japan's first domestic radio, the first domestic color TV, the first solar cell, and other achievements, these inventions have made Sharp an innovative endorsement, but this old-style company had a loss of nearly 16 billion yuan, but These conditions have changed since Foxconn injected Sharp. Thanks to the entry of Foxconn, it is precisely possible to provide a solid guarantee for Sharp's hematopoietic capacity in the supply chain and production costs.
In April 2016, Foxconn acquired Sharp's 66% stake for 389 billion yen, and a year later, in April 2017, Sharp announced its financial performance in the previous fiscal year. The loss amount has been reduced from the 2015 fiscal year. 25.59 billion yen fell to 25 billion yen, a decrease of 90%. After the publication of the financial report, many industry observers stated that Foxconn’s financial investment in Sharp was more than a mere surface.
This can stop the company with a loss of nearly RMB 16 billion yuan. It is obvious that Foxconn has made people feel incredible. Among them, Foxconn has retained Sharp's core technical engineers. In the rhythm and manner of employees' work, Foxconn does its best to allow Japanese local employees to integrate into the new environment because Foxconn knows very well that it is only possible to retain the core talents of Sharp's side to preserve the technological tradition of a century-old company. What Terry Gou focused more on is the craftsman spirit that Sharp possesses. Therefore, Foxconn's next step is to make Sharp's artisan spirit better integrated into the Chinese market.
Artisan spirit + entertainment marketing to create a brand new and younger brand image As we all know, Sharp's strength lies in technology, design and brand. Sharp's previous feelings have always been above and beyond, and many young consumers tend to discourage Sharp TV's high prices. However, the attraction of a hundred-year-old to young consumer groups obviously does not have absolute advantages. Therefore, Sharp began self-adjustment, not only released a number of television products designed for young consumers, but also began to be implanted into singers and other variety shows, while at the same time invited popular idols as spokesmen as a breakthrough point in the young market, so as to create The new brand image of youthfulness is used to attract more consumer groups.
At the same time, Sharp will continue to display its most advantageous craftsmanship to the user groups, and it is praised by many users for its “true†attitude in technology and technology. After all, whether it is traditional TV or Internet TV, ultimately for users, it is necessary to distinguish between good and bad through a screen. Sharp not only owns the advanced 10th-generation SDPå º plant, but also has invested RMB 61bn in Zengcheng, Guangzhou to start the establishment of the 10.5-generation 8K display eco-industrial park, which is bound to expand Sharp’s panel advantages again.
This year, Gou has set a sales target of 10 million units for Sharp TV. Now it seems that everything has returned to the right track, and the rest only requires meditation to wait for verification.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
But in this context, there is still a color TV company in the adversity has completed a gorgeous transformation, this company is a Sharp brand with a hundred years of history. The fact that the company can regain new life is inseparable from Foxconn's hard work over the past nine months.
Retain core talents at the right time and transform them to reduce losses when popularity spreads in summer When it comes to seniority, Sharp's history is enough to admire later generations. Japan's first domestic radio, the first domestic color TV, the first solar cell, and other achievements, these inventions have made Sharp an innovative endorsement, but this old-style company had a loss of nearly 16 billion yuan, but These conditions have changed since Foxconn injected Sharp. Thanks to the entry of Foxconn, it is precisely possible to provide a solid guarantee for Sharp's hematopoietic capacity in the supply chain and production costs.
In April 2016, Foxconn acquired Sharp's 66% stake for 389 billion yen, and a year later, in April 2017, Sharp announced its financial performance in the previous fiscal year. The loss amount has been reduced from the 2015 fiscal year. 25.59 billion yen fell to 25 billion yen, a decrease of 90%. After the publication of the financial report, many industry observers stated that Foxconn’s financial investment in Sharp was more than a mere surface.
This can stop the company with a loss of nearly RMB 16 billion yuan. It is obvious that Foxconn has made people feel incredible. Among them, Foxconn has retained Sharp's core technical engineers. In the rhythm and manner of employees' work, Foxconn does its best to allow Japanese local employees to integrate into the new environment because Foxconn knows very well that it is only possible to retain the core talents of Sharp's side to preserve the technological tradition of a century-old company. What Terry Gou focused more on is the craftsman spirit that Sharp possesses. Therefore, Foxconn's next step is to make Sharp's artisan spirit better integrated into the Chinese market.
Artisan spirit + entertainment marketing to create a brand new and younger brand image As we all know, Sharp's strength lies in technology, design and brand. Sharp's previous feelings have always been above and beyond, and many young consumers tend to discourage Sharp TV's high prices. However, the attraction of a hundred-year-old to young consumer groups obviously does not have absolute advantages. Therefore, Sharp began self-adjustment, not only released a number of television products designed for young consumers, but also began to be implanted into singers and other variety shows, while at the same time invited popular idols as spokesmen as a breakthrough point in the young market, so as to create The new brand image of youthfulness is used to attract more consumer groups.
At the same time, Sharp will continue to display its most advantageous craftsmanship to the user groups, and it is praised by many users for its “true†attitude in technology and technology. After all, whether it is traditional TV or Internet TV, ultimately for users, it is necessary to distinguish between good and bad through a screen. Sharp not only owns the advanced 10th-generation SDPå º plant, but also has invested RMB 61bn in Zengcheng, Guangzhou to start the establishment of the 10.5-generation 8K display eco-industrial park, which is bound to expand Sharp’s panel advantages again.
This year, Gou has set a sales target of 10 million units for Sharp TV. Now it seems that everything has returned to the right track, and the rest only requires meditation to wait for verification.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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