Since Amazon brought a smart speaker to the industry in 2014 and achieved great success in the U.S. market, large technology companies have gathered together, and all the giants have entered the market, triggering an enclosure war for the entrance to the home. The United States has formed Amazon, Google and Apple. Strong pattern. However, in China, manufacturers flock to the market, whether it is BAT giants, or mobile phone manufacturers such as Xiaomi and Huawei. At the same time, innovative companies such as Mobvoi and Ruoqi have also launched smart speaker hardware, staged a "box" war.
Taking intelligent voice as the interactive means, using smart speakers as the home hub, and combining with the smart home ecosystem, to seize the smart home entrance is the core of the strategies of major players. In the opinion of Yang Jianyong, a senior expert in the Internet of Things, the smart home market scale is as high as trillions. , the huge cake, the giants will naturally not miss it, hoping to get a share of the huge market, especially under the trend of slowing smartphone shipments, it is urgent to find new hardware growth points other than mobile phones, and smart speakers have become all The goal of mobile phone manufacturers is to seize the right to speak at the entrance of smart homes.
Prior to this, JD.com and iFLYTEK jointly established Linglong Technology and launched the Dingdong smart speaker, which is the first product to follow up on Amazon Echo in China. At the same time, domestic smart speakers are extremely embarrassing. In a tepid state, it seems like a curse to exceed one million in shipments, and it cannot be broken through. However, in the US market, the shipments of Amazon's series of smart speakers alone have exceeded one thousand. Hundreds of millions, the embarrassing situation in China was in the early players, who did not open the door that propped up the entrance to the smart home.
However, Alibaba Artificial Intelligence Lab launched a Tmall Genie X1 in 2017. On the single day of Double Eleven, the shipment volume broke the million mark, which is amazing, and this breakthrough is of great significance. The volume soared. According to Canalys data, Ali shipped 1.1 million units in the first quarter of 2018, 2.85 million units in the second quarter, and 2.2 million units in the third quarter. The cumulative shipments this year reached 6.15 million units, becoming the domestic leader and expected to break through. Thousands mark.
Alibaba's smart speaker has broken through one million, and it is like a blockbuster in the industry. One stone has stirred up a thousand waves. As Xiaomi, which has been betting on smart homes many years ago, Xiaoai smart speaker is not to be outdone and has become a strong competitor of Ali. It also comes from According to Canalys data, the shipments of Xiaomi smart speakers from Q1 to Q3 were 630,000, 2.04 million and 1.9 million units respectively, and the cumulative shipment this year was 4.57 million units, while the monthly active devices of Xiao Ai have already exceeded 30 million. Become an industry leader.
So far, domestic smart speakers have formed an era of duopoly competition, with Ali and Xiaomi occupying the vast majority of the domestic market share. However, as Baidu launched a cheaper version of smart speakers to the market, Baidu speakers showed a rapid growth trend, and the year-on-year growth in the third quarter was astonishing. , an increase of 711% to 1 million units, quickly squeezed into the first camp, and also broke the duopoly pattern of Ali and Xiaomi. At this point, domestic smart speakers have entered the market situation of the top three.
Today, many top giants such as Lenovo and Tencent have joined in one after another, and Huawei has also begun to enter the smart speaker market. In the face of the brutal competition pattern, whether it can break through the encirclement faces many challenges. It seems that there are not many opportunities for other players to be divided up by giants, especially Ali.
JD.com is a leader in the domestic Internet, and iFLYTEK is also the most popular artificial intelligence company in China. The Dingdong speaker jointly launched by the two is the first giant to develop smart speakers in China, and it also lost to Ali and Xiaomi. , Liu Qingfeng, chairman of iFLYTEK, once publicly stated that the current price war of smart speakers is very unfriendly to entrepreneurs, saying that iFLYTEK is not willing to reduce prices or subsidize.
Under the spoiler of Ali and Xiaomi, smart speakers won the vast majority of the market with huge subsidies. In the third quarter of 2018, the total domestic smart speaker shipments were 5.8 million units, of which Ali, Xiaomi and Baidu totaled 5.1 million units. Occupying 88% of the national market share, it is not clear whether other players such as Tencent and Huawei can grab the market.
Today, the scale of the smart life ecosystem with Alibaba's smart speakers as a hub is growing. Xiaomi IoT life platform connects more than 115 million smart devices. The artificial intelligence open platform for smart homes has also won the world's leading scientific and technological achievements in the Internet, while Baidu's DuerOS smart ecosystem The number of activated devices exceeded 150 million, a month-on-month increase of 41%. This rapid growth will continue into 2019. Yang Jianyong further pointed out that the intelligent ecology cultivated by the three giants is gradually gaining a firm foothold in the market. It is difficult for other players to get a piece of the pie, but the market competition is changing rapidly. It is also hoped that with the active participation of heavyweight players such as Tencent and Huawei, consumers will be able to Get better smart speaker products and services.
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