The burgeoning VR technology has also brought opportunities and profound influence to the industry. VR technology has changed the previous human-machine interface model, enabling people to immerse themselves in virtual environments and interact with them in real time through language, gestures, and other natural ways to create a new multidimensional information space. With the deepening understanding of the industry, the expansion of industrial layout, and the penetration of various fields, the public has already had a certain understanding of virtual reality, technology and content are being gradually activated, and large plants have begun to enter the bureau.

With regard to the relationship between virtual reality and augmented reality, many people may not be able to accurately distinguish them. Another is called mixed reality. Mixed reality is a transition from the real world to the virtual world, including virtual reality and augmented reality. Augmented reality has many representative industry developments, such as Google Glass, but it is less successful.

Mike Hayes, director of investment at Mercia Technologies PLC, said at the GamesIndustry.biz investment summit that industry practitioners need to be patient and wait for VR/AR technology to become mainstream, while the development of VR/AR industry is inseparable from investor support.

Hayes also said: "We are gradually no longer discussing VR/AR, and I am deeply concerned about this. VR/AR will become the basic elements and infrastructure for all walks of life in the next few years. Although the PSVR platform content sales are now less than expected However, this is only a small setback before VR/AR achieved revolutionary results."

UnityCEO John Riccitiello had previously stated that after the launch of the VR headline, its sales volume would have a gap of disappointment between expectations and reality.

Recently, Microsoft has just launched Hololens, an augmented reality glasses product, which costs about $3,000. They have a common feature of being translucent, because we still need to see real-life scenarios and virtual reality represented by Oculus. The front of the glasses is opaque. Others can't see your eyes. You can't see the surrounding things. This is the main difference between them. However, in the future, augmented reality can be applied more widely.

For example, when we wear clothes in the mirror, we can use augmented reality to replace ourselves with a different dress or skirt, or a suitable style. This is called virtual dressing. It can also be applied to teleconferencing. After wearing augmented-reality glasses, we can see fictional tables and images of participants passing from a distance. Although they are in different spaces, they are in the same place. Discuss issues in the environment.

MerciaTechnologies also uses practical actions to prove its interest in the VR/AR industry. The company invested 2 million pounds in nDreams, a British game studio, in July this year. The nDreams representative includes Bloody Zombies and Shooty Fruity.

At the Oculus Connect conference held on the 11th, Facebook CEO Mark Zuckerberg announced that the future goal is to make 1 billion people use virtual reality.

At present, the number of Facebook users worldwide has exceeded 2 billion. The growth of the next one billion users, on the one hand, comes from new users in developing regions, on the other hand, it will come from new social forms such as VR, and Facebook still When the VR industry as a whole was in a downturn, it still spared no efforts to promote it.

In Zuckerberg's view, the form of VR will better realize Facebook's vision of "Let people go closer together", but such views have actually been continuously questioned by the outside world.

In order for the VR industry to truly develop, it is necessary to spread the price of the headline to consumers. And now, this point is also advancing: OculusRift and HTCVive have cut prices one after another, VR one machine and inside-out tracking are also promoting the popularity of VR devices. As Hayes said, we have to be patient with the long-term prospects of VR/AR and wait for VR/AR to become mainstream.

In general, virtual reality has been in existence for more than 50 years. Since it was previously too expensive, it has only recently approached the public. Virtual reality and augmented reality are related to each other, but each has its own characteristics. However, the core is based on real-time computer graphics, and applications are constantly expanding. In the future, through the further integration with the Internet, robots, artificial intelligence, and big data, the future applications of virtual reality will be more extensive.

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