In 2016, VR/AR technology really entered public view, and 2017 should have been a year of VR/AR outbreak. However, in fact, this year's VR/AR industry did not retreat, and the enthusiasm of both investors and developers waned. Overall, capital investment dropped drastically, and many related companies collapsed due to their inability.

Obviously, the VR/AR industry has not yet developed and it has already encountered cold weather. The reason why this happens is mainly because capital investment cannot be converted into profitable output, and a considerable part of investors and developers lose their confidence.

However, experts say that it is not a bad thing for the VR/AR industry to suffer from cold spells, which can allow the industry's virtual fire to decline and develop healthier. As an emerging technology, VR/AR technology cannot be easy in the process of development. Even if it encounters difficulties, it will not change its development prospects. Actually, this is the process of the survival of the fittest in the market. Some of the counterfeit enterprises will be eliminated first. However, for companies that have mastered key technologies, investors will increase their capital investment to survive or even develop in the cold current. Development will become more benign.

So for this challenge is also an opportunity, related companies should respond?

On the one hand, technological R&D is still the cornerstone of a firm's foothold. This is not an opportunistic one. It is only true that R&D and innovation will be implemented and master core technologies will have long-term competitiveness in the industry; on the other hand, the VR/AR industry is the largest The pain points are not directly proportional to output and input. This shows that the main problem lies in the application. This requires developers to focus on consumer needs in the product development stage, and find application points for VR/AR technology in multiple fields through market analysis. The products are competitive and purchasing power. Through cross-industry applications and integration, the VR/AR industry can provide the impetus for advancement.

The author believes that the big reshuffle of the VR/AR industry is an opportunity for the survival of the enterprise. As long as R&D and application are implemented and products with technological content and practical value are introduced, investors and consumers can naturally be favored, and they can also occupy an important position in the industry and the market.

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