Rony Abovitz, president and CEO of American technology company Magic Leap, said the company is planning to launch multiple versions of AR head-ups for consumers and professionals at different levels, while the cheapest version starts at the same price as high-end phones or high-end tablets.
On February 13th, US Eastern Time, Abovitz told the audience at an interview with Recode's Code Media conference: "I think we are trying to build some levels, and over time, we won't be a single product company."
Abovitz said that Magic Leap One is a creator's AR head-up, expected to be launched this year, and its price is in the middle of the Magic Leap price range.
He also said: "At this price point, we may have a product line, there may be higher or lower prices, we will have high-end products for the super-professional group, and there will be a mass-oriented group. product."
Magic Leap does not disclose the price of Magic Leap One and other products, but even for mass-market products, the price is not cheap.
Abovitz said: "High-end mobile phones and high-end tablets may be our bottom line." Abovitz did not say specifically the comparison equipment, but he did not object to comparison with the new iPhone, which sold for $1,000 (RMB 6,348). Or higher.
Earlier reports said that the price of Magic Leap One is close to 1,500 US dollars (RMB 9522) or 2000 US dollars (12,696 yuan); Microsoft's current development version of HoloLens is priced at 3,000 US dollars (RMB 19,044 yuan).
Abovitz said that over time, high pricing would be considered reasonable, because a Magic Leap headline could replace "your mobile phone, TV, notebook, tablet, and these products add up to thousands of dollars. â€
He had previously told Rolling Stone that Magic Leap's headline pricing was "more like a high-end craft computer."
Magic Leap is considered to be a mysterious company. After receiving investment from the major companies in Silicon Valley, it has not seen any movements and no products. But in recent months it has seen a slight increase in openness as it announced plans to launch its first product.
Today, it unveiled details of its collaboration with the NBA, and announced the video endorsement of retired players and current NBA analyst Shaquille O 'Neal, in which Shaquille O 'Neal wears the largest size Magic Leap heads.
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