A few days ago, in the gap between the NVC Lighting Suppliers Association, marketing general manager Wu Zheng? Lips and necks? Compared with Wu Changjiang's passion, Wu Zheng? Cong Wei Wei asked the roasting 蚨枷 蚨枷 虏 穑 穑 穑 机 机 机 机 机? Reporter: Why did NVC lighting enter the field of home lighting? Wu Zheng??: Home lighting has broad prospects and is wider than commercial lighting. NVC has no reason not to enter this field. We have enough confidence that not only commercial lighting is done best, but also home lighting can do the best! Reporter: Previously, some media said that your lighting franchisees may have exceeded 500. Is that true? Wu Zheng??: In fact, this estimate is conservative, and we are entirely likely to break through 600. Reporter: Just now President Wu Changjiang said that NVC Lighting will sell 1.2 billion yuan this year. What percentage of lighting is it? Wu Zheng??: We expect that the annual sales of lighting will reach more than 1 billion, and next year will reach 500 million, and in 2008 to 1.0-1.2 billion. Reporter: What specific plans and steps do you have to achieve such a goal? Wu Zheng??: In the channel model, we follow the steps from joining to the store to the chain operation. This year we guarantee 400-600 franchisees, and will promote 700-800 next year, and develop to 1000-1200 in the following year. At present, we have top-ranking distributors all over the country. Shops with more than 500 square meters account for 20% of the total number of contracts, and stores with more than 300 square meters account for 30%. Currently, we have 38 operations centers across the country. Reporter: What are the main products of NVC Lighting? Wu Zheng??: On this point, you can go to our board room to see. Our lighting projects cover crystal lamps, modern crystal lamps, marble lamps, modern art lamps, flat glass lamps, paper crystal lamps, glass blade lamps, glass lamps, room lamps, sheepskin lamps, acrylic ceiling lamps. , kitchen and bathroom ceiling lamps, garden lights, fiber optic products, LED lighting, and other dozens of categories. At the terminal, it also integrates with NVC's commercial lighting products, light source products, electrical products, kitchen and bathroom electrical products, forming a very full product line combination of NVC. At present, there is no factory in China that has such a discouraged, cross-category integration of products, and vividly displays a very complete terminal! Moreover, this understanding is inaccurate if the NVC lighting project is simply analyzed from the product. In essence, the lighting project is a channel project. NVC's lighting fixtures greatly enhance the profitability and performance scale of NVC's original dealers, thus enabling NVC to more closely converge the channel's quality resources. With the terminal store shape and scale lineup of lighting and business photos, it is possible to effectively integrate industry brands and regional channels, organize upstream brand products, and thus transform into the industrial advantages of NVC, and finally achieve the purpose of industry shuffling. If the locked category opponents and the channel opponents in the area do not have strong resistance, it will be difficult to confront NVC!


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