2015 small-pitch LED display market presents three major characteristics

Generally speaking, the small-pitch LED display we refer to generally refers to indoor LED display with a dot spacing of less than 2.5mm, mainly including P2.5, P2.0, P1.9, P1.6 and other models. Since its inception, the small-pitch LED display is a highly sought-after star product. Its biggest advantages are mainly reflected in three aspects, including good display effect, highly realistic color reproduction and seamless stitching. At the same time, in the aspect of post-maintenance, the LED display has mature point-by-point correction technology. The display can be used for one-time correction of the whole screen using the display for more than one or two years. The operation process is simple and the effect is good.

Tracing back to the source, the birth of small-pitch LED is not accidental. There are two main reasons: First, the traditional LED display products are deeply entangled in the homogenization and price war, unable to meet the demands of LED enterprises for reasonable profits, then LED enterprises Inevitably, we will pursue new profit growth points. Second, the process technology of LED display is gradually improved, providing technical support for the iterative upgrade of products.

Compared with the conventional LED display, the small-pitch LED has higher profit, but also has a high barrier to entry. Therefore, in the early days of the small-pitch LED, many large-scale enterprises with strong comprehensive strength are involved in this field. They are also the first LED companies to taste the sweetness. Later, with the advancement of technology, more LED companies began to enter the small pitch field, and gradually opened the "small era" of the LED display industry.

It is understood that the size of China's small-pitch LED market in the first half of 2015 exceeded 600 million yuan, compared with the year-on-year growth of more than 50% in the first half of 2014. From the perspective of the whole year, the scale of the small-pitch LED market will still achieve rapid growth in 2015. Under the environment of slowing economic growth in China, all major enterprises still maintain high expectations for the full-year performance. The annual scale is expected to be 15.6. About 100 million yuan, compared with the market size of 900 million in 2014, an increase of 71.9%.

Judging from the current market demand and changes, the small-pitch LED display market in 2015 is still concentrated in government projects such as military industry, broadcasting and television, command and dispatch, and high-end commercial applications. In addition, the small-pitch LED display market also has the following characteristics:

1. Small-pitch products tend to be diversified and humanized, and are closer to the market.

With the continuous development and maturity of small-pitch technology and technology, more and more LED display products have begun to be small-spacing, and the variety of small-pitch related products emerging in the market is constantly enriched, while also opening up new market space, Boosting the growth of the small-pitch market, small-pitch LEDs are further recognized by the market.

From LED advertising machines, large-size splicing walls, 3D LED displays to LED super TVs, the placement of small-pitch products and the market is getting closer. With 3D, 4K, intelligent interaction and other technologies, the application of small-pitch products tends to be diversified and functions become more and more human.

2. LED display companies began to exert their efforts on small-pitch cost control to find the best balance between profit and quality. The price of small-pitch products has gradually become popular and stimulates market demand.

LED display companies are either considering breakthrough development bottlenecks or seeking new profit growth points. In short, the heat of the small-pitch LED display market is increasing. Under continuous fermentation, the competition between enterprises is becoming more frequent. . Under the market economy system, the price of emerging products will inevitably undergo a process of reasonable decline, so reducing costs has become the top priority of enterprises.

As we all know, the small-pitch LED display effect is good, the "gold content" is high, and the natural cost will be higher. With the intensification of market competition, the awareness of LED display companies in pursuit of cost control is gradually improving. How to balance the relationship between product price and quality requires the company to think twice. Of course, the price reduction must be based on the premise of ensuring product quality. Only the ability to reduce prices (such as raw material supply, technology, scale advantages, etc.) can reduce prices, otherwise it is tantamount to digging the grave.

Thanks to the advantages of technology and cost control, the price of small-pitch products is gradually becoming pro-people, and market demand is further enhanced.

3. The breakthrough rate of point spacing of small-pitch products has gradually slowed down. At present, P1.9 and P1.6 are becoming the mainstream of the market, and P2.5 is gradually becoming regular.

Small spacing, as the name implies, means that the dot spacing of LED display products is very small. This "small" is regarded as a symbol of product innovation and technical competition between enterprises for a long time. The industry is also constantly pursuing "small". , a little smaller", did not stop the pace of chasing the point spacing.

It is understood that on September 10, Liard announced that it has achieved mass production of the world's smallest pitch 0.7 mm ultra-fine pitch LED panel, leading the world, China's LED display technology has fully entered the field of indoor small-pitch ultra-high-definition surveillance. From the initial P2.5 to the current P0.7, the dot pitch of small pitch products has made a huge breakthrough, but if you want to go down, it is generally not optimistic. According to the author's interviews, many industry veterans said that if the dot spacing continues to be small, the technical process will be extremely complicated, the cost will increase greatly, and secondly, there will be more suitable display technology than the LED display in the micro-pitch field. For example, OLED, etc., so it is of little significance to continue to be small. From this point of view, the dot-spacing breakthrough speed of small-pitch products will gradually slow down.

From the current market situation, P2.5, P2.0, P1.9, P1.6, and P1.2 are emerging one after another, and even small-pitch products such as P0.8 and P0.7 have entered the mass production stage. Comparing the sales volume data of each product in the first half of 2014 and 2015, it can be seen that the sales volume of P2.6-P3.0 products has decreased significantly, and the proportion of P2.5 sales has also decreased. It is gradually being normalized, but below P2.0. Especially for small-pitch products within P1.7, sales have gradually increased, indicating that products with smaller pitches are increasingly favored by the market.

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