Recently, China’s e-commerce leader, Amazon, announced that the lighting shop was officially launched. With nearly 2,000 lighting products and tens of thousands of products, Amazon has not only created B2C's largest and most complete lighting shops, but also further enriched and improved the home improvement category.
It is reported that currently Amazon can provide users with table lamps, ceiling lamps, wall lamps, table lamps, chandeliers, mirror lamps, floor lamps and other lamps and light sources, switches, sockets and other lighting accessories. For the three elements of the features, brands, and prices that users generally care about in the selection of lamps, Amazon uses user segments to absorb hundreds of lighting brands and low prices every day to meet user needs.
In response to the different needs of white-collar workers and students, Amazon has prepared a variety of home improvement lamps and a variety of eye protection reading lamps. At the same time, Amazon also has written special eye-protection desk lamps, Disney's nightlights, and lovely ceiling lamps suitable for children's rooms. On the brand side, Amazon has provided more than 100 brands such as Philips, Panasonic, Osram, Op, Langon, NVC and Hasbro to bring more quality assurance to users. In terms of price, the lighting shop has insisted on Amazon's consistently “low price every day†style, and the price is generally 20% to 40% lower than that of physical stores.
In order to provide users with a more convenient shopping experience, Amazon has made great efforts in product classification and distribution. Lighting stores are categorized by room type, color, style, lighting area and wattage. Users can choose modern, classical, simple, Japanese and Korean to quickly find the type of room, such as bedroom, living room, kitchen, restaurant or favorite style. Required lamps. In order to protect the luminaires effectively, Amazon also added a recyclable environmental protection film to the packaging provided by the manufacturer, and stuffed air cushions in the delivery boxes.
According to reports, this year's Amazon lighting products increased by more than 200% compared to the same period last year, of which outdoor professional lighting even increased by nearly 800%. The brand and category of ceiling lamps are the most complete in all lighting fixture categories, and their sales account for 30% of all fixture sales. Guo Zhaohui, vice president of Amazon, said: “In response to rising demand for lighting products, we have integrated existing lighting fixtures and related products with existing resources to put the lighting shops on line. In the future, we will further expand Select products to meet the user's decoration and home needs, in December users can see the new chandelier category. We hope to continue to expand the category to provide users with more choices and a more convenient shopping experience."
It is reported that currently Amazon can provide users with table lamps, ceiling lamps, wall lamps, table lamps, chandeliers, mirror lamps, floor lamps and other lamps and light sources, switches, sockets and other lighting accessories. For the three elements of the features, brands, and prices that users generally care about in the selection of lamps, Amazon uses user segments to absorb hundreds of lighting brands and low prices every day to meet user needs.
In response to the different needs of white-collar workers and students, Amazon has prepared a variety of home improvement lamps and a variety of eye protection reading lamps. At the same time, Amazon also has written special eye-protection desk lamps, Disney's nightlights, and lovely ceiling lamps suitable for children's rooms. On the brand side, Amazon has provided more than 100 brands such as Philips, Panasonic, Osram, Op, Langon, NVC and Hasbro to bring more quality assurance to users. In terms of price, the lighting shop has insisted on Amazon's consistently “low price every day†style, and the price is generally 20% to 40% lower than that of physical stores.
In order to provide users with a more convenient shopping experience, Amazon has made great efforts in product classification and distribution. Lighting stores are categorized by room type, color, style, lighting area and wattage. Users can choose modern, classical, simple, Japanese and Korean to quickly find the type of room, such as bedroom, living room, kitchen, restaurant or favorite style. Required lamps. In order to protect the luminaires effectively, Amazon also added a recyclable environmental protection film to the packaging provided by the manufacturer, and stuffed air cushions in the delivery boxes.
According to reports, this year's Amazon lighting products increased by more than 200% compared to the same period last year, of which outdoor professional lighting even increased by nearly 800%. The brand and category of ceiling lamps are the most complete in all lighting fixture categories, and their sales account for 30% of all fixture sales. Guo Zhaohui, vice president of Amazon, said: “In response to rising demand for lighting products, we have integrated existing lighting fixtures and related products with existing resources to put the lighting shops on line. In the future, we will further expand Select products to meet the user's decoration and home needs, in December users can see the new chandelier category. We hope to continue to expand the category to provide users with more choices and a more convenient shopping experience."