The Internet of Things is a collection of multiple market segments, tens of thousands of OEMs and hundreds of thousands of products. It is reported that the Internet of Things is regarded by many as the next wave of huge market development in the semiconductor industry. If you look at the different forecasts given by market analysts, you will find that the IoT market will bring trillions of dollars in business opportunities to consumer, financial, industrial, white goods and other market segments.
Companies, service providers and semiconductor companies that offer cloud services will also benefit from this market. The number of small or new businesses offering connected devices is also increasing. In 2020, there will be 50 billion connected devices worldwide. These node devices will feature low-power embedded processing, human-machine interfaces, and connectivity.
That's why Atmel integrates the industry's most comprehensive portfolio of IoT technologies: ultra-low-power microcontrollers, wireless connectivity, touch controllers, touch materials (XSense), sensor management and security solutions.
These key IoT components combined with Atmel's development environment, corporate culture and global support network will enable us to offer the broadest and most comprehensive IoT solution in the industry.
Reza Kazerounian, Senior Vice President and General Manager, Microcontroller Business Unit, Atmel Corporation
Atmel is a leading provider of embedded processing solutions. We are entering the low-power technology market because many home devices have been around for many years and can be networked wirelessly. These devices include routers, access points, and other gateway devices.
With regard to the relationship between Atmel and the rapidly growing DIY maker movement, I believe that more and more designers are using the Arduino development board based on Atmel technology to develop their original prototypes. These designers will eventually become our client. The maker community is growing and is influencing the way designers start their first designs and speed up prototyping.
This trend will likely increase the return on investment. According to Atmel, more and more professional engineers are relying on the Atmel technology-based Arduino development board to create their original prototype. Another impact of the maker movement is to accelerate product development and drive the entire IoT market.
Atmel is working with a wide range of customers to promote a variety of different IoT applications. These customers come from smart metering, industrial, consumer applications similar to Nest, and medical and white goods. Many of them have been working with Atmel for many years and are using our technology to produce their own products.
With the advent of the Internet of Things era, these products are categorized into a broader market, the Internet of Things market. An example of this is the networked thermostat that has been used for a long time in the field of home and building automation.
However, these devices have only recently been considered mainstream devices. Because only after the mass adoption of tablets, smartphones and other smart consumer electronic devices, more such 'networked' devices can easily access the Internet and offer competitive prices.
The “independent†IoT technology has indeed existed for a long time, however, it has taken a long time to implement these numerous technologies at the same time and seamlessly.
For example, controlling home lighting by connecting your smartphone is becoming a reality. Another important IoT element is the wireless connection. These connectivity solutions use many different standards such as Wi-Fi, ZigBee, and Bluetooth.
For different IoT applications, it is important to adopt the correct wireless connectivity standards based on the application and consumer requirements. For example, if you want your device to be able to connect to a wireless network at home and transmit data at a higher speed, then Wi-Fi is the ideal technology. For wearables, you may need a wireless connection with the lowest power consumption, because many of today's wearable devices are battery powered.
In addition, the IoT space is full of applications that require embedded processing and connectivity solutions, which gives companies such as Atmel an edge.
We have recently expanded our portfolio of connectivity products and acquired WizFi solutions provider Ozmo Devices a year ago. This strategic acquisition further expands our broad portfolio of wireless products and enhances our Wi-Fi connectivity solution, which is an important part of our strategy for the IoT market.
Atmel also has a broad portfolio of touch technologies ranging from capacitive buttons, sliders and pulleys to touch screens. As sensors and sensing nodes become an important part of the IoT ecosystem, our embedded processing solutions will integrate input signals from multiple sensors to provide real-time direction, orientation and tilt data, significantly improving the game. , navigation, augmented reality and other applications.
Atmel sees microcontrollers (MCUs) as a fundamental component of every PC, consumer electronics, industrial machinery, home connectivity equipment and automotive. There is no doubt that MCUs will play an increasingly important role in this lucrative market.
As the semiconductor industry moves from PC to mobile, the Internet of Things will rise and become the dominant market. This transformation will accelerate the development of ultra-low-power devices and integrate microcontrollers, wireless connectivity, security, touch technology and sensor management products. Atmel has a unique advantage and is fully committed to maintaining its leadership in the microcontroller industry, and to achieve this, the IoT market will be key.
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