[Source: "High-tech LED" magazine January issue (total issue 61)]
The battle between Wu Changjiang and Wang Donglei is essentially a struggle between equity and control. In the process of cooperation and game, Wu Changjiang relies on capital, but does not want to be subject to capital. The capital side naturally does not show weakness. In the end, the contradictions between the two sides intensify. It is a natural thing to take two shots or even disappoint.
How to deal with the interests of shareholders, founders, founders and investors is a transformation problem that Chinese private enterprises have to face.
2, Li Jiannan
In July last year, Wu Zhengxuan left office, and the marketing of Yiguang Lighting continued to stagnate for more than a year. With Li Jiannan taking over the mainland's market business, Yiguang Lighting began to change its style. The new commander from Taiwan faces various difficulties. How to quickly appease dealers? How to smoothly import Taiwan's refined management culture? How to improve the company's product system and service system? How to find a place in the increasingly fierce LED lighting market competition...
As the first batch of traditional lighting companies involved in the LED lighting market earlier, Sunlight Lighting has grown rapidly, higher than the similar lighting market expectations. In the past 2014, Sunlight has delivered a perfect transcript. Its LED lighting business accounted for 50% of revenue. Moreover, led by Guan Yong, the company is actively preparing to build a dedicated intelligent product team, and plans to increase the proportion of smart products in the future to 30%-40%.
In 2001, Sanxiong Aurora signed the Olympic diving champion Xiong Ni as the spokesperson for the brand image, creating a precedent for the lighting industry to test the water sports marketing. In the lighting and lighting industry, the company that has a special liking for “sports marketing†is not Sanxiong and Aurora; but Sanxiong·Aurora is definitely one of them. Zhang Yutao said that through long-term sports marketing and brand promotion, Sanxiong·Aurora's brand has been promoted, and a healthy and positive image has been spread. Sports marketing has become an important part of the company's development strategy. In view of this, in the future, Sanxiong Aurora will invest more resources to promote.
In October 2014, Hongli Optoelectronics spent 170 million yuan to acquire Shenzhen Smect. Although Hongli Optoelectronics is leading the domestic white LED package, it has not yet been involved in the R&D, production and sales of LED EMC stent products, and Smax has established a relatively complete EMC series production line including EMC brackets. Through this transaction, Hongli Optoelectronics not only acquired the quality assets of Smect, but also included the management team of Smtech into the listed company.
The battle between Wu Changjiang and Wang Donglei is essentially a struggle between equity and control. In the process of cooperation and game, Wu Changjiang relies on capital, but does not want to be subject to capital. The capital side naturally does not show weakness. In the end, the contradictions between the two sides intensify. It is a natural thing to take two shots or even disappoint.
How to deal with the interests of shareholders, founders, founders and investors is a transformation problem that Chinese private enterprises have to face.
2, Li Jiannan
In July last year, Wu Zhengxuan left office, and the marketing of Yiguang Lighting continued to stagnate for more than a year. With Li Jiannan taking over the mainland's market business, Yiguang Lighting began to change its style. The new commander from Taiwan faces various difficulties. How to quickly appease dealers? How to smoothly import Taiwan's refined management culture? How to improve the company's product system and service system? How to find a place in the increasingly fierce LED lighting market competition...
As the first batch of traditional lighting companies involved in the LED lighting market earlier, Sunlight Lighting has grown rapidly, higher than the similar lighting market expectations. In the past 2014, Sunlight has delivered a perfect transcript. Its LED lighting business accounted for 50% of revenue. Moreover, led by Guan Yong, the company is actively preparing to build a dedicated intelligent product team, and plans to increase the proportion of smart products in the future to 30%-40%.
In 2001, Sanxiong Aurora signed the Olympic diving champion Xiong Ni as the spokesperson for the brand image, creating a precedent for the lighting industry to test the water sports marketing. In the lighting and lighting industry, the company that has a special liking for “sports marketing†is not Sanxiong and Aurora; but Sanxiong·Aurora is definitely one of them. Zhang Yutao said that through long-term sports marketing and brand promotion, Sanxiong·Aurora's brand has been promoted, and a healthy and positive image has been spread. Sports marketing has become an important part of the company's development strategy. In view of this, in the future, Sanxiong Aurora will invest more resources to promote.
In October 2014, Hongli Optoelectronics spent 170 million yuan to acquire Shenzhen Smect. Although Hongli Optoelectronics is leading the domestic white LED package, it has not yet been involved in the R&D, production and sales of LED EMC stent products, and Smax has established a relatively complete EMC series production line including EMC brackets. Through this transaction, Hongli Optoelectronics not only acquired the quality assets of Smect, but also included the management team of Smtech into the listed company.
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