On July 12th, China Electronics Video Industry Association and Aowei Cloud.com jointly organized the “2016 China Color TV Industry Second Quarter Research Conference”. Industry experts conducted an inventory of the Chinese color TV market in the first half of 2016 and selected this year. The most market-leading innovation products. Hisense 4K laser cinema TV and VIDAA Internet TV both won the "2016 Innovative Products" award.


According to the “2016 Semi-annual Summary Report of China's Color TV Market” released by Dong Min, general manager of Ovid Cloud Network Intelligent Display and Digital Entertainment Group, the sales area of ​​color TV reached 14.19 million square meters in the first half of 2016, an increase of 18% year-on-year. Screening trends are accelerating. Dong Min believes that the future business opportunities for TV products are: First, infinitely close to reality, with high color gamut, large-scale technology upgrades, will bring consumers a 1:1 real immersive experience; Second, TV Become the core of human visual and auditory enjoyment, intelligent television has become the main entrance of the living room.

Since the beginning of this year, Hisense has accurately grasped the general trend of color TV picture quality upgrade, large-screen and smart TV acceleration, and launched ULED ultra-definition television that meets the global market at the same time, pushing the picture quality of LCD TVs to a new height; The world’s first DLP ultra-short-focus 4K laser cinema TV allows more consumers to realize the dream of home theater in advance. Hisense also released VIDAA, the first high-end brand in China's Internet TV market, positioning young technology to meet the high quality and personalized needs of young users for Internet TV.

Hisense launched the world's first DLP ultra-short-focus 4k laser cinema TV. After ten years of experience, it has obtained 217 patented technologies and has achieved complete independent operation from laser television R&D, design, and complete machine manufacturing.

The product uses a high-processing optical engine, high-resolution lens design, and high-precision manufacturing processes to truly achieve 8.3 million pixel image performance. It also uses cinema-level ultra-high definition laser projection technology, applying the same display scheme and 3D implementation as IMAX theaters, and Fresnel's passive biomimetic screen, 5.1 professional home audio without wiring, and the price is only similar to the size. One-tenth of LCD TVs allow users to create home theater dreams within reach.

In June of this year, Hisense released VIDAA Internet TV, filling the gaps in the high-end Internet TV market. It uses self-developed ULED super-quality display technology, and specially developed online video acceleration technology, and in video content, games, education, Shopping and other aspects have achieved the best level of the industry, surpassing today's Internet companies. According to statistics, the number of users of Hisense Internet TV has reached 18 million, and the user's favorable rate is 97%, far ahead of its peers.

From the 13th consecutive year, the domestic color TV market topped the list and reached the top 3 in the world. From promoting the industry to upgrading to the European Cup, the global market will be called. In the first half of 2016, Hisense TV performed a bad job in the domestic and international markets. Its outstanding innovation is beginning to make TV watching Hisense a trend.

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