The LED industry has entered the era of meager profit. As another important fulcrum of the Pearl River Delta, what about the situation in Guangzhou? The reporter conducted an interview.

“The lack of innovative LED companies is getting worse and worse.” Mr. Ye, the head of Guangzhou Ai Fan Electronics Co., Ltd. said frankly, “China’s LED industry has entered the era of low profit, although the “Twelfth Five-Year Plan” for the development of semiconductor lighting technology The Plan clearly defines the attractive prospects for China to become the world's top three in the industry. However, such a strong LED industry zone in Shenzhen has to take the lead in the country to experience the "darkness before dawn" period, not to mention Guangzhou.

Thanks to Guangzhou's excellent exhibition resources, Guangzhou LED companies have another unique advantage - foreign trade. From the initial stage of the venture, Love Fan Electronics relied on high-margin orders from Europe and the United States for continuous technological innovation, avoiding the profit model of price war alone, and laid an excellent foundation for future industrial transformation. In 2012, Ai Fan Electronics made a bold transformation. On the basis of relying on foreign orders, it took the road of its own brand - Flash, which is the huge domestic home lighting market.

Mr. Ye said that in the current weak international and domestic economic situation, it is necessary to step out of the circle of foreign orders and domestic engineering orders, and build a self-owned brand to survive and survive in the future cruel market competition. . How to build a brand? Mr. Ye said frankly that Love Electronics is also at the stage of exploration, but it is roughly divided into two modes: online Internet marketing and offline channel agency. Currently, it is actively preparing for the entry of large B2C platforms such as Taobao, Tmall and Jingdong, and the Pearl River Delta region. Such as Shenzhen, Dongguan, Guangzhou, Foshan, Panyu and other areas of distribution agency work. Among them, the line online sales is a brand-new attempt, representing the innovation of traditional LED companies in marketing thinking, getting rid of the single mode of relying on offline agents in the past, and also firmly grasping the main market of LED home lighting. Consumer groups - the consumption habits of the 80s.

At present, the price of LED lamps is generally high, and the quality level is not uniform. Many consumers are discouraged. Love fans have greatly reduced the cost price through mass production, such as LED ceiling lamps, LED bulbs, and then heat dissipation and driving of LEDs. The improvement of technology such as light source and chip has greatly improved the service life and stability, especially the driving power supply. According to the author, Love Electronics has adopted the method of independent research and development to produce the driving power supply to improve the quality stability and greatly avoid the inferior power supply. And the unnecessary quality problems that arise.

In addition, Love Fan Electronics is combining intelligent terminals (such as smart phones, tablets) and LED lighting to achieve a user-friendly setting of simple control, which greatly increases the added value of LED products and gets rid of pure Rely on the low-cost primary profit model.

To sum up, compared with LED companies in Shenzhen, LED companies in Guangzhou have a slight win in marketing methods, technological innovation, customer accumulation, brand marketing, etc. This explains why Guangzhou LED companies can be in such a harsh winter market environment. The bigger the more, the faster and faster, thus laying a solid foundation for the company to break through.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

Industrial DTU

What is Industrial DTU? Industrial DTU characteristics and application field analysis

What is DTU?
A Data Transfer unit (DTU) is a wireless terminal device that converts serial port data into IP data or IP data into serial port data over a wireless communication network.

Second, industrial DTU characteristics?
D220 is an industrial 4G DTU based on 4G wireless network, the product uses high-performance industrial embedded processor, real-time operating system as the software support platform, to ensure that the data link is smooth at any time, to provide users with high-speed, stable and reliable data transmission. It can be easily and quickly arranged in the industrial site, and can be used in harsh environments.

Hardware features:
Anti-interference design, suitable for harsh electromagnetic environment application requirements
Wide voltage power supply design, support DC5V-35V power input, built-in power reverse protection and overvoltage and overcurrent protection
The serial port can be a service serial port or a data serial port
Supports the many-to-many link configuration between the service serial port and the center
Select industrial-grade devices and optimize electromagnetic compatibility design to meet the requirements of harsh application environments
The D220 supports backward compatible 2G/3G network access based on 4G network.
Built-in hardware watchdog, regular detection mechanism, automatic resetting of abnormal equipment.
Complete industrial environment design requirements, all-metal structure, the whole machine has passed the strict electromagnetic compatibility test, CE certification

Software features:
Multi-center mode/Multi-backup mode (up to five multi-centers/backup centers)
Different serial ports can be used as maintenance or service serial ports, and different service serial ports can be connected to different multi-centers.
Multi-protocol upper development kit support (compatible with communication protocols of multiple DTU manufacturers, which can achieve seamless replacement of DTU)
Supports ICMP and LCP link detection technologies and keeps heartbeat alive, ensuring the stability and reliability of the network and communication
Supports local serial port upgrade and remote software upgrade
Supports TCP, UDP, DUTCP, DCUDP and other connection protocols
Supports multiple encryption modes to ensure secure data transmission

3. Application fields

D220 4G DTU conforms to industrial design, complete functions, stable transmission, widely used in environmental protection, water conservancy, meteorological industries; Industrial control field; Industry and special environment, oil and gas, heating industry, etc.

Industrial Dtu,Industrial 4G Dtu,Industrial 2G 3G Module 4G Dtu,4G Industrial Modem Dtu

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