In the last month of 2016, the mobile phone circle ushered in the biggest egg this year, and once the mobile phone overlord Nokia came back! Yesterday, HMD, the new owner of Nokia's mobile phone, announced its official operation, which will bring a new generation of Nokia mobile phones. The first Android mobile phone will be released in the first half of 2017, and will continue to launch Nokia brand-enabled mobile phones.
For most people, the first mobile phone used is Nokia. There are some feelings about this Finnish mobile phone brand, which is not the treatment of other mobile phone brands. If there are fans, there is no market, fans are willing to pay for the brand, and of course the mobile phone will not sell. However, experience has shown that the main fans and feelings are destined to go not far. In order to truly gain a foothold in the market, the "works" after Nokia's return must be convincing.

But now the mobile phone market is very saturated, and mobile phone brands are also diverse. The increasingly segmented market makes it easy for consumers to find a mobile phone that suits them. Is the first smartphone launched after Nokia’s return to be “subversive” as it says? Second, the mobile phone market has undergone earth-shaking changes in recent years. Can Nokia adapt? Under all kinds of problems, I can't help but worry that the mobile phone hegemons can continue to write legends today?

Regrouping Nokia mobile phones will come back

In 2014, Nokia, the mobile phone industry leader, resold its mobile phone business to Microsoft due to operational difficulties, and reached an agreement that Microsoft was allowed to use the "Nokia" smartphone brand (from the time of completion of the transaction) for 18 months, and was allowed to use "Nokia" "Functional machine brand for 10 years. Nokia must not name any mobile phone "Nokia" until the agreement expires. It is reported that in 2016 Q4 Nokia and Microsoft's contract expired.

In May of this year, Microsoft announced that it had reached an agreement with Foxconn's subsidiary Fu Zhikang and Helsinki's mobile phone manufacturer HMD to sell its entry-level feature phone assets to the two companies for $350 million. This also opened the door for Nokia to return to the mobile phone market. HMD also announced a strategic licensing agreement with Nokia at the time, which won the exclusive use of the Nokia brand in the next decade in mobile phones and tablet products.

The return of Nokia mobile phones is inseparable from HMD and Foxconn. It is understood that HMD global Oy is a Finnish company founded by several former Nokia managers. HMD has a unique strategic cooperation model, and Foxconn provides manufacturing services for HMD, including R&D resources. HMD's focus will be on innovation, quality and experience. At the same time, it also emphasizes that it will adhere to the long-standing iconic advantages of Nokia mobile phones in terms of design, durability and reliability.

HMD also announced today a new global executive lineup, mainly composed of former Nokia and Microsoft veterans. Secondly, the product will be produced by Foxcon's FIH, and the future Nokia smartphone will use Google's Android operating system.

In addition, HMD said that since the first day, HMD has spread its footprints in global markets, including Latin America, Europe, Asia, the Middle East, Africa, and India and China. With this scale advantage and an experienced world-class leadership team, Nokia will start quickly.

Can the veteran new battlefield Nokia continue to write legends?

The domestic mobile phone market is already a bloody sea. Nokia chose to return at this time, not only to face old rivals such as Apple and Samsung, but also to face such strong rising stars as Huawei, oppo and vivo, as well as domestic manufacturers such as Xiaomi and Meizu. Constantly stifling. Nokia's return is not only to have feelings, but also to come up with competitive products.

Previously, the chairman of the board of directors of Nokia said that "if Nokia returns to the mobile phone market, it will appear in a subversive way." As a result of this statement, the industry has talked about how the "subversive" mobile phone will Nokia bring in today's mobile phone homogenization.

According to reliable sources, Nokia will release an Android model of the D1C model. The foreign media first exposed the D1C configuration. The D1C will have two versions of the 5-inch and 5.5-inch screens. The former is 2G RAM, while the latter is upgraded to 3G RAM. Both are equipped with the Snapdragon 430 processor and run the Android 7.0 system. HMD also confirmed that it will participate in the Mobile World Congress in Barcelona, ​​Spain in February 2017, when the two new mobile phone products will most likely be released at the conference.

It can be seen that the configuration of the Nokia D1C is similar to that of the domestic thousand yuan machine. If this is really the first mobile phone after Nokia's return, it is clear that "sincerity is not enough." According to industry insiders, it is very difficult for Nokia to return to the mainstream smartphone market. The Android market is too competitive and unprofitable, and what is the breakthrough point is a success or failure. However, Nokia still has nearly 10,000 patents related to the communications industry, and relying on these patented technologies may make a difference.

The Nokia phone carrying the memory of a generation of youth is finally back, will you buy it?

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