[Home Theater Network HDAV.com.cn] As a brand new customized private cinema business model, the micro-shadows appeared in 2012, which exploded in the past year and rapidly grew to hundreds of homes. The micro-shadow market continues to move forward and is also moving towards diversification. In the micro-shadow market-leading companies such as Shadow Taiji, Biwei, and other corporate leaders, in many interviews with audio-visual China, they said that the micro-shadow theater is “like a springing upâ€, and the consumer demand is driven by the enterprise. Being further motivated, the entire market finally presented a hot situation.
Micro Theater in the current development form
The original micro-cameras were small, similar to the original home theater system, without excessive room decoration, or targeted room acoustics, simply installing a 100-inch projection screen and an entry-level projector. The surround sound system is also a popular 5.1-channel surround sound system. Due to the rapid construction in the early stage and the low investment, the micro-shadow studio strives to recover the cost within one year. It does not have a good picture and sound effect, but the ticket is very popular, so it can be used in second-tier cities across the country. Rapid expansion.
This year, the micro-shadow market has begun to move toward diversification and specialization. Many regions have begun to appear high-end micro theaters that can synchronize with cinema movies, decorate luxury, and pay great attention to sound and picture performance, thus attracting high-end consumer groups. . At the same time, the cinema is not simply to watch movies, but to combine various audio and video entertainment methods, thus forming a comprehensive entertainment mode based on watching movies. There are small and popular micro-studios within 10 rooms, mainly for watching movies; medium-sized micro-studios with 10-20 rooms, mainly for membership; and 15-20 rooms for comprehensive entertainment The theater can realize audio-visual entertainment experiences including karaoke and game activities; there are also 20-100 rooms of micro-cinema combined with large-scale special dining.
Intelligentization will be the direction of micro cinema development
As mentioned above, the Micro Theater is a new model for customizing private theaters. Its function is not only to watch movies, but also to combine many entertainment and catering projects. Diversification is one of the important development directions. Compared with the single movie watching function in the cinema, this is an important way for the development of micro cinema. In addition to being able to get good movie watching, the audio-visual equipment in the cinema can provide good music appreciation, just like listening to a concert or concert. In the future, the cinema will be developed in the direction of intelligence. In the room, the user can choose the lighting mode as desired, create a variety of different atmospheres, and select various movie and television programs through the touch screen. The operator can instantly monitor the movie playing time, movie playback progress, and room activation time in each room through the central control system, and implement automated background management. Nowadays, many micro-camera systems have fully integrated the functions of intelligent control, which can be combined with various intelligent central control systems. In the future, the micro-shadow theater will fully demonstrate the advantages of intelligent audio-visual entertainment and promote the development of home intelligence. The role.
The technical predicament of micro cinema and its countermeasures
However, the development of micro cinema at this stage is still in its infancy, and the micro cinemas in many areas are still at the most basic level, that is, there is a 100-inch projection system and a 5.1-channel surround sound system. At the same time, due to cost issues, these systems are all entry-level models. Therefore, it is difficult to bring excellent audio and video effects without careful picture and sound debugging of these devices.
In the custom private theater, in the past few years, the high-definition projection system has been completed to the full HD, 5.1 surround sound system to 7.1 leap forward, and in the high-end home theater custom installation field, more into the 4K ultra-high definition projection and immersive The elements of 3D sound effects, the overall audio and video performance closely follows the pace of development of the cinema. Micro-cameras can provide consumers with more free time allocation, richer video resources, and more intimate space. It is indeed more attractive than cinema, but if the most basic sound and picture effects can not reach consumers The most basic requirements, I am afraid it will be difficult to maintain under the fierce competition in the future. This is also where all the cinema operators need to think.
At this stage, cinemas in many places are paying more and more attention to sound and picture effects. Especially after the emergence of 4K ultra-high definition projection system and Dolby Atmos panoramic surround sound technology, the sound effects in cinemas have been greatly improved. Some areas even added the D-Box dynamic seat configuration, with the thrill of the story, the seat can also achieve swing and vibration. This is also a major factor in stimulating box office growth in China.
At the same time, when many micro-shadow theaters are constantly emerging, how to stand out from the crowd is also a key point. For the projection system, since the environment setting of the cinema is biased towards home, it is not necessary to use the professional room setting of the cinema, and all the walls are painted in black or gray, which is for the projector. Brightness and the anti-ambient light interference capability of the projection screen have higher requirements, and because it is operated for a long time, try to use a projector with high brightness and easy maintenance. In the surround sound system, the acoustic processing of the small room is not a simple matter. It is necessary to refer to the international authoritative standards for speaker placement and amplifier setting, especially to properly use most of the AV amplifiers. The automatic room acoustic adjustment function that comes with the menu will be used to achieve better results with debugging.
At this stage, the construction of micro-cameras is not as sophisticated and strict as professional cinemas, but in terms of acoustics and optics, it is still necessary to follow the corresponding technical indicators. At present, many micro-shadow theaters are built according to the international recommendation standard of customized private theaters, and actually have quite good audio and video effects.
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Note: This article is transferred from Solan. The article is an independent view of the author and does not represent the position of the home theater network.
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