He is a pioneer in special fields, but he has created the Scorpio yesterday, today and tomorrow with his own persistence and the spirit of “doing it through.†He is the chairman of Shanghai Tianzhu Silicon Powder Materials Co., Ltd. Yan Songlin.
Reporter: Micro-silica powder may be relatively unfamiliar to some people in China, but if you mention its use and it is a cornucopia to be developed, what do you think?
奚 Total: This is true. The development and utilization of foreign microsilica (Silica Fume) has been 40 years old. The history of comprehensive utilization of microsilica in China is only about 10 years. The main use of microsilica in China is in the field of refractory materials and concrete, and refractory materials are limited to the amorphous part. In recent years, through the vigorous promotion of Tianzhu Silicon Powder Company and other institutions, micro-silica powder has been gradually applied in engineering boards, wear-resistant floors, coatings, functional mortars, etc., and has been in large-scale water conservancy, tunnel and bridge projects. The use of it has opened up a wide range of outlets for China's vast resources of micro-silica.
Due to its unique ultra-fine, high-activity properties, micro-silica powder has established its outstanding position in the material industry. If the SiO2-based material is brought to the fineness of the microsilica powder by chemical synthesis or physical pulverization, the cost is relatively expensive, and it is extremely difficult to satisfy the requirement of high activity. Therefore, it is no exaggeration to say that micro-silica powder will bring revolutionary changes to China's material industry. Tianzhu Company, in conjunction with relevant research institutions, is actively engaged in the application research of micro-silica powder and has achieved stage results. At the same time, we call on more research and development institutions in China to carry out such research, and continue to make China's micro-silicon powder business to a new level.
According to incomplete statistics, in 2004 China's micro-silica powder production reached more than 120,000 tons, most of which were below 90 grade. With the gradual implementation of the national environmental protection policy, the production of micro-silica powder will be greatly improved, and it is more urgent for the integration, promotion and utilization of micro-silica resources. As a professional micro-silicon powder company, Tianyi Company feels that it is a responsibility.
Reporter: China's work on comprehensive utilization of silica fume started late, and in the field of building materials and ceramics, we have a very lagging gap with foreign high-end technology. After joining the WTO, how do you view this gap?
Zhai Zong: The gap between the development and utilization of micro-silica powder at home and abroad is narrowing. The main reason is that very foreign terminal customers have moved their production bases to China to purchase micro-silica powder on the spot; or choose China as a micro-silica powder purchase abroad. base. In recent years, China's micro-silica powder exports are gradually increasing. Despite the constraints of expensive shipping costs, European countries have also purchased a large amount of micro-silica powder in China. It can be seen that China's micro-silica powder products still have comparative advantages.
It should be noted that due to the many industrial silicon and ferrosilicon projects in recent years, many environmentally-friendly dust collection projects are temporarily installed, and the quality of the equipment is worrying. The quality of the micro-silica powder is low and unstable, and it is difficult to find a suitable market. The positioning needs to be brought to the attention of the people concerned.
For China's micro-silica powder industry, there are many favorable conditions after entering the customs. We should make full use of this favorable opportunity to actively carry out export work. According to the information we have, our micro-silica powder exports to Japan, South Korea and the Middle East have market advantages, while high-quality micro-silica powder (94 or above) will also have a role in the European market. Tianzhu Silicon Powder Co., Ltd. has scheduled an overseas expansion plan for 2005. It is expected that through two years of efforts, together with colleagues in the industry, China's micro-silica powder will be fully introduced to the international market, and this special industry in China will achieve a virtuous circle.
Reporter: I have read the article "Micro Silicon Powder - A Promising New Engineering Material" published by you. You can be said to be a pioneer in circular economy in the use of silicon powder. How did you expand this field?
Zhai Zong: The establishment of Tianzhu Silicon Powder Co., Ltd. is not long, only about 3 years. As soon as we entered this field, we found that it was not an easy task to do a good job. First of all, the characteristics of micro-silica powder are not well understood in the market, and many users are even unheard of. The so-called "market ridiculous". The first job we did was to translate a large amount of foreign literature and organize it into articles for publicity among users. Secondly, a large number of micro-silica powder samples were sent free of charge, and dispatched to the user's factory to cooperate with the development of new products to guide the correct use of micro-silica powder. Again, we spend a certain amount of money every year to advertise. At the same time, we continue to conduct product application research. Only in this way, Tianzhu silicon powder can form a huge market influence in a short period of time, forming a huge customer base, SICON Silica Fume (Scorpio Silicon Powder) can become a favorite brand of users.
The sales representatives or sales agents of Scorpio Silicon Powder Company have been distributed in many major cities in China. We always adhere to the marketing concept of “close to customers and friendly service†to provide timely and perfect services for customers. We will reduce logistics costs as an important means to improve our core competitiveness. Through long-term unremitting efforts, the logistics cost of Scorpio silicon powder is always at the lowest level in the same industry. For example, we can always deliver goods to customers by rail transportation, which is one of the reasons why our products sell well in the national market. If there is any success in Scorpio silicon powder, I think that “doing it carefully†is an important aspect.
Reporter: You mentioned that using modern marketing mode to combine Chinese traditional culture can give sales people some free speech?
Zhai Zong: The industry colleagues who are engaged in micro-silica powder know that the market of micro-silica in China was monopolized by foreign companies. We have carefully studied the management of similar foreign companies. First of all, we have to learn from others with conviction. After all, their history is much longer and more experienced. In the past, foreign companies entered the Chinese market with imported micro-silica powder, and formed a monopoly with its high popularity and technical barriers. In recent years, this situation has completely changed. Foreign companies purchase domestic micro-silica powder products, and brands that are affixed to foreign countries are more common.
Our slogan is, "China's micro-silica powder, Chinese companies are making tides. We invest money to build our own micro-silica powder production base, and on the other hand, we have established a solid "micro-silica powder" with domestic large-scale industrial silicon or ferrosilicon enterprises. Strategic alliances, so in the big family of "Scorpio Silicon Powder", there are many varieties for users to choose.
Our modern business model is characterized by: networked marketing, internet marketing and electronic business processes, which is a magic weapon for us to quickly gain market recognition. Our business philosophy has strong affinity and has been recognized by our domestic customers. In fact, as the first micro-silicon powder professional company in China, it has brought real benefits to the majority of users in China, and has contributed to the development of China's material industry.
My gift to the sales personnel of China's micro-silicon powder industry is: we should understand the international market and combine China's national conditions to develop a realistic sales strategy. China's micro-silica powder business needs a large number of elites to join. Scorpio silicon powder is also looking forward to the sales elite to join and develop together.
Reporter: What plans does the company have in the future development process? Does the Olympic economy have huge business opportunities for your company?
奚 :: The next step of Scorpio Silicon Powder's work focuses on: 1) speed up the construction of sales network and strengthen the sales force; 2) further enhance the brand of “Tianzhuo Silicon Powder†and make it international; 3) expand exports Channels, increase export volume; 4) Improve the construction of the corporate culture of Tianzhu Silicon Powder Company and form a good radiation force.
Our company has participated in the construction of national key water conservancy and bridge projects, and supplies high quality micro silicon powder products for these projects. With the construction of the Beijing Olympics and Shanghai World Expo, Shanghai Tianzhu Silicon Powder also faces important development opportunities. We believe that the sound development of the country's macro economy will inevitably lead to the development of special building materials including micro-silica powder. Only by improving our own capabilities and upgrading our corporate brand can we quickly develop in the tide of economic development.
Reporter: Do you agree with today's website promotion, do you think the website will bring you economic benefits?
Zhai Zong: Today's enterprises cannot do without the Internet. Every one must be an Internet company. Tianzhu Silicon Powder Company attaches great importance to website construction and the use of the Internet to promote enterprises and products. Through the network, we can easily find potential customers and find them by customers to overcome information barriers. In addition to traditional media, Tianzhu Silicon Powder Company invests a certain amount of publicity expenses on the Internet every year, maintains its influence in the industry, and maintains a smooth dialogue channel with customers.
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