The recent frequent interaction between the automotive and technology industries in the field of automated driving has represented a large number of mergers and acquisitions and cooperation. From research projects to short-term product plans, various automobile manufacturing giants have frequently participated in these activities.
The cooperation announced by Bosch and Daimler Benz last week is the epitome of this transformation. On April 4, Daimler-Benz announced an alliance with Bosch to jointly develop self-driving taxis. As a supplier of automotive subsystems, Bosch has extensively participated in auto-driving projects of major car manufacturers. This company is also expected to sell the system jointly developed with Mercedes-Benz to other companies in the future.
Yesterday, information from the United States DMV showed that Apple has also obtained a license to test unmanned vehicles on the road in California. The company was allowed to test on three vehicles and six drivers, all of which were 2015 Lexus RX450h.
In addition, chip maker Intel recently acquired Mobileye NV, the industry’s leading autopilot vision technology company, and also signed a contract with German automaker BMW to jointly develop a self-driving automotive system.
Breaking out of innovation
In order to achieve the goal of driving autonomous vehicles to the streets in 2021, many automakers are cooperating with new and old parts suppliers. From investment to acquisition, all actions are directed at expanding the scope of business, concentrating professionals, absorbing research results, and reducing Costs to promote early emergence of self-driving cars. However, automakers still disagree about the future development of self-driving cars, through modularization - cooperation with other companies or completely autonomous production? Each company has its own ideas.
This study examines the current state of autopilot-related companies in different areas, including top car manufacturers, chip companies, technology companies, and automotive component suppliers, as well as the links between these companies.
Company ability
Let us take a look at what the major players in the field of self-driving cars currently have.
Chip maker
Component suppliers
Technology companies
Among them, Waymo is a company owned by Google.
Automobile manufacturers
Note: ADAS refers to advanced driver assistance systems such as automotive adaptive cruise and automatic emergency braking. These components are an important part of self-driving cars. V2X means "car networking": communication between vehicles and vehicles, or between vehicles and cloud servers, is another important component of automated driving.
Internal network
The main players in autopilot – car manufacturers, technology companies, component manufacturers and chip companies form a huge network through partnerships, mergers and acquisitions and investments. It also includes small software/hardware vendors and startups.
Analysts predict that the utility of self-driving cars will enter the market from 2020 to 2021, but this technology will not be widely used before 2030.
"Everyone is thinking about what technologies are necessary in this competition. If they haven't already, they will go to a partnership or make acquisitions and investments," said the authoritative person in the field of autonomous driving, a senior partner of Boston Consulting Group. People Xavier Mosquet said.
The engineers of traditional car manufacturers are good at internal combustion engines, collision safety technology, materials science and mechanical systems, and the development of self-driving cars requires knowledge of artificial intelligence, robots, computer programs, and digital network technologies. People with this knowledge will not usually appear in the automotive industry.
Therefore, all auto manufacturers are trying to absorb new talents through different channels. Some of them rely on partnerships, such as Bosch and Mercedes-Benz. Others decided to absorb all technologies (such as General Motors) by acquiring auto-pilot startups to complete their own industrial chain.
On the other hand, Google's Waymo and component supplier Delphi participate in the market by providing major systems to automakers such as Fiat.
Driving together
Some car manufacturers and large suppliers are forming a competitive relationship. BMW has said that they will sell their own development of the autopilot system to other companies - this is similar to Delphi's business, and Intel - Mobileye and both companies have business dealings.
HERE, a high resolution map provider from the Netherlands, has taken center stage in the supply network. HERE is currently jointly owned by Daimler, BMW, and Volkswagen (Audi). Intel also holds a small stake in the company, and Intel’s rivals Nvidia and HERE are also partners.
As a competitive chip company, Nvidia is trying to provide deep learning computing chips to various industries. In the area of ​​automated driving, their partners include Mercedes, Tesla, Bosch, ZF, Baidu and Tencent.
The major depots have different degrees of mastery of autonomous driving technology, some relying on external suppliers, and some self-produced—because some of them have been working in the field of automated driving for many years.
"At the moment, automakers are in an advantageous position in the industry chain because they have the power to integrate all the components to form a product," said Mercedes executive executive.
Mosquet of BCG believes that due to the complex nature of automotive products, the industry has not yet emerged an optimal cooperation model, and the auto-driving automotive industry has not yet formed a mature system.
"Many different methods will pass the test of time," said Mosquet. "In the next two to three years, we will witness which cooperation method will eventually succeed."
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