On March 3, 2017, Osram officially completed the transaction of the sale of Roundmans to the Chinese consortium. Prior to this, both parties have been approved by all relevant regulatory authorities. The final amount of the transaction is approximately 500 million Euros. OSRAM will also receive up to €100 million in patent license payments from the buyer team for the use of its trademark rights in the next few years.
At the same time, the company's logo has also changed, the bulb has been removed, and the color has been more vivid. Although it regrets to abandon the lighting history of 111 years, it also indicates that the company is moving in a new field.
Osram CTO Stefan Kampmann once said, “Although LEDs have replaced filaments as digital light sources, strictly speaking, we are still a lighting company. After all, we have realized the generation and emission of photons. But through the combination with electronics, we have more More likely, not simply “turn off the lights, turn on the lights.†We can change the color of the light source, control the intensity of the light source, and achieve a more accurate wavelength source until the invisible spectrum, all of which depends on the LED technology, and we are in this regard. Experts.†(At the end of the 1990s, OSRAM became one of the first companies to introduce white LED light sources, and is now the second largest LED company in the world.)
In order to meet the needs of the new era, Osram has turned "Exploring Light" into a brand new concept. Recently, Osram China President and CEO Gu Na has interpreted this new concept in all aspects. He said: "Since its inception, Osram has always been committed to the pursuit of innovative lighting, never stop exploring the unlimited potential of light. In the era of digital economy, intelligent lighting has become the trend of the times. Osram is accelerating the transformation of high-tech enterprises with a pioneering attitude, Combine its deep technical experience with emerging technologies in the era of change to further tap the infinite potential of light."
German conservative and revolutionaryIn German and English, OSRAM is not a word. At that time, the filament of an incandescent bulb was mainly made of two kinds of metal materials - tantalum and tungsten. They became Osmium in German and Wolfram in tungsten, and the combination of Osmium's "OS" and Wolfram's "RAM" became a "OSRAM". It represents exactly the two metallic materials that make the filament of an incandescent bulb.
As early as the last century, tantalum and tungsten were no longer used in high-volume lighting applications, but the Osram name has never changed, because in most people, OSRAM represents light. It is also because of this self-confidence that Osram has always maintained its first camp in any technological change in the light source market.
However, with the changes in the lighting market, in 2015, OSRAM announced the divestiture of the traditional light source business, although it is a historical brand, although this part of the annual revenue of 2 billion euros, but with the continuous involvement of Chinese companies in the LED lighting market, the profits of international manufacturers The rate continues to decline, even the first brand of lighting Philips has also divested the lighting business, OSRAM needs to strengthen its differentiation in other areas.
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