“To do anything, we need to have the ability to think independently, convert independent thinking into systematic planning, and then provide real value to our customers in order to achieve success.†Shenzhen Simaida Electronics Co., Ltd. (below) Referred to as "Simaida" manager Shen Cuikui said.
As a high-end automation equipment manufacturer, Simaida has always adhered to the concept of thinking, action, achievement and win-win since its establishment in 2008.
“At the beginning of the company's establishment, we found that the LED packaging industry used manual mixing of glue and phosphor. This method is not only time-consuming and labor-intensive, but also has a very low yield. It was later discovered that there is a non-contact stirring and defoaming in Japan. Equipment, we began to think about whether this equipment can be applied in the LED packaging industry." Shen Cuikui told Gaogong LED.
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Action and thinking, Smyda boldly introduced the "non-contact stirring and defoaming equipment" after proposing such a concept. It has been proved that this equipment cannot be applied to LED phosphor stirring. Because the density of the phosphor is much higher than the density of the silica gel, there is a problem of phosphor precipitation, so Smyda purchased the phosphor and silica gel to "close the door" to test.
After continuous testing, combined with many test parameters, Smida made a variety of fixtures, slowly solved the problem of precipitation. However, many early LED packaging companies have not been exposed to this "non-contact agitation defoaming" feelings, coupled with the expensive equipment, Simaida was once in a difficult period of promotion.
According to Shen Cuikui, “At the time, we faced difficulties in promotion. We decided to provide prototypes for customers free of charge. The application proved that our equipment will shorten the time of mixing a cup of glue from 30-40 minutes to 2-3 minutes, and the spectral yield is improved by 3 times. %-5%, and do not need to rely on skilled workers. During the trial, our equipment gradually gained recognition from some big customers and began to introduce our non-contact stirring and defoaming equipment."
It is understood that Simaida's equipment has reached a small climax in sales from 2010 to 2012, but there have been some problems in the process. For example, many parts on the equipment, Japan is not willing to do inventory, there are unreasonable places in the design, the seal ring, the belt is easy to wear, the equipment is always 110V voltage, the equipment has high requirements for balance, the vibration induction is not sensitive enough, the price Too high a problem.
Challenge import and capture the "first heart" of international first-line packaging companies
In 2012-2014, China's LED application market demand is strong, especially in the LED lighting market. As a result, major packaging companies have expanded their production capacity to cope with market demand. However, domestic equipment in this period has not invested enough in technical reserves and research and development. The quality, yield and price of equipment cannot meet the requirements of some high-end customers. Therefore, it has been unable to enter the international first-line packaging enterprises.
“In the face of this market situation, Simaida established a research and development team in 2013. Every R&D personnel comes from the automation machinery R&D enterprise with more than 10 years of experience. At the beginning of the R&D team, we decided to only The customers who have the highest requirements in the packaging industry are 30%, select the big brand components in the industry, carefully design and manufacture them. After repeated testing and verification, they have won the recognition of a large number of outstanding enterprises.†Shen Cuiru said.
Up to now, Smecta's customers include OSRAM, CREE, LG, Jufei Optoelectronics, Guoxing Optoelectronics, Jingke Electronics, Hongli Zhihui, Ruifeng Optoelectronics, Smect, Tiandian Optoelectronics, etc. enterprise.
Shen Cuikui said, "The recognition of domestic and foreign manufacturers has strengthened our confidence in the high-end market. Now our research and development funds have reached more than 8% of sales, and we have obtained a number of invention patents. We believe that we can continue in the next five years. Leading the technological development of LED package mixers."
Adhere to innovation and help package enterprises to rapidly transform and upgrade
In fact, there are still many new devices in Smida that are not marketed. Next, Smecta will increase the volume according to the needs of the market, provide users with better operational manifestations, improve product yield, improve production efficiency, and acquire data, thus creating more value for customers.
Shen Cuikui said that we are very optimistic about the development of domestic LED packaging enterprises. Throughout the world, the current penetration rate of LED lighting is less than 35%. As the price of LED lighting declines, the market demand will continue to increase. At the same time, more new requirements will be proposed, and customers will no longer just be satisfied with low-end products, which requires excellent equipment companies to meet.
At present, as the market competition intensifies, in addition to individual growth, foreign packaging giants have been merged and even eliminated, and the surviving packaging companies have begun to seek cooperation with domestic excellent enterprises, and even to find domestic enterprises. work. And domestic packaging companies, giant companies and some of the better packaging companies in the market segment will usher in explosive growth.
Undoubtedly, these packaging companies are also experiencing explosive growth while also driving the growth of Simaida.
“We have to insist on at least 15 years in the packaging industry. During this time, we need to do a good job and make the technology a reality. It is worth mentioning that Simaida has just obtained the AAA issued by the China Small and Medium Enterprises Association. Level Congxin Enterprise.†Shen Cuikui said that we have always used our excellent products and services to speak for ourselves. Now more and more customers recognize our ideas, products and services, and we are very happy to contribute to the transformation and upgrading of domestic packaging companies. In the future, we will insist on putting the craftsman spirit into every detail of the work, in order to make better equipment to give back to our customers.
Intelligent LED packaging equipment will become a new air outlet
As of the end of 2016, the reshuffle of the packaging equipment market has basically come to an end, and various subdivisions have also established "giants".
At present, the market concentration of LED packaging equipment has increased year by year, and many small and medium-sized enterprises have withdrawn from the market. However, the rapid development of the LED packaging industry has become more and more demanding for existing packaging equipment companies.
The High-tech Research Institute LED Research Institute (GGII) believes that LED packaging equipment companies can only continue to survive in the future market by keeping up with LED packaging companies and constantly breaking through existing technology bottlenecks.
In Shen Cuikui's view, "In the next five years, the LED packaging industry will enter the development cycle of automation and intelligent manufacturing."
Automation mainly improves yield, improves efficiency, and reduces the chances of personnel use and errors. Intelligent manufacturing is mainly reflected in the acquisition of production data, such as: daily production capacity, yield, efficiency, machine utilization rate, employee attendance, accurate delivery of materials, etc., management personnel through a period of data acquisition, If we find the bottleneck of the company, we can make targeted decisions and make targeted improvements.
As for the unmanned workshop, Shen Cuikui believes that “it is difficult to have mature programs and products in the next three years. Based on the judgment of the market, combined with the development of Simaida, we will continue to focus on the existing products in the LED market. Continuously improve the automation of the equipment, through the innovation, the equipment and the customer's MES system will be docked to export production data, and the products will be refined and refined."
In addition, Simaida will continue to invest in R&D and patent layout to lead the development of the vacuum packaging defoamer and fully automatic laser marking machine in the LED packaging industry, thus providing customers with quality products and Service, grow with the growth of the industry!
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