After the release of Z1, vivo will come up with Y83 and introduce its high-end model X21's bangs full screen, showing that it will introduce the high-end elements into the low-end mobile phones in order to obtain shipments in the low-end market. This is the result of fierce competition in the domestic smartphone market.
The share of China's smartphone market is gradually concentrated in the top five brands, namely Huawei, OPPO, vivo, Apple, and Xiaomi. These five brands account for 82% of the domestic smartphone market. With the decline of small and medium-sized brands, the former The competition between the top five brands, especially the four domestic brands, is becoming increasingly fierce. Huawei's BG CEOs often call out that the mobile phone market can survive up to three companies.
According to the data released by counterpoint, among the top five smartphones in the domestic market in the first quarter of this year, only the vivo market share declined. In terms of shipments, the fastest growth year was Xiaomi. The reason why Xiaomi achieved rapid growth with it The low-end brand red rice is very popular among users around the world.
Faced with this situation, vivo urgently needs to reverse the trend of decline in shipments and avoid further decline. For any mobile phone company, it seems that it is difficult to revitalize after slipping down. So far only Xiaomi has changed this fate, of course, vivo I also hope to get rid of this fate.
In order to get rid of this fate, vivo attaches great importance to technology research and development. Since this year, it has led the development of the market with the screen fingerprint recognition technology. First, the X20 PLUS first launched the screen fingerprint recognition technology, and then launched the X21 equipped with this technology, with the screen The fingerprint recognition technology X21 also astounded the Chinese people with a very high screen ratio. In the domestic smart phone market, the whirlwind of the fingerprint under the screen was blown up, but obviously this is not enough.
Pay attention to the low-end mobile phone market to win the volumeAs mentioned above, Xiaomi has become the fastest growing among the top six mobile phone brands in the world in the first quarter. It relies on the low-end brand red rice. The global hot-selling mobile phone list released by counterpoint in March shows that the domestic mobile phone brand only has Xiaomi's red. M5A and OPPO's A83 are on the list, which also shows that the most popular products in the Chinese smartphone market are still less than 2,000 yuan.
Vivo first introduced the 1798 yuan Z1 for warm-up, Z1 is a cost-effective mobile phone, the chip is the same as the X21 Snapdragon 660, Liu Hai comprehensive screen, dual camera, facial recognition technology and other elements used in the X21 have introduced this On the mobile phone, it can be seen that it has paid off in order to win the volume in the low-end market.
However, the price of Z1 is nearly 1,800 yuan, and it needs to be laid out at a lower price. So Y83 came into being. Y83 uses a comprehensive bang-like screen like X21, has facial recognition technology, uses MediaTek's P22 chip, introduces AI function, and has many advantages. Of course, other aspects are reduced a lot, no fingerprint recognition, screen resolution only For 720P, etc., but considering the price is further reduced to less than 1,500 yuan, this configuration is considered a good thousand yuan machine.
Vivo and OPPO two mobile phone companies have always been dominated by mid- to high-end mobile phones, but in fact they have a fairly high proportion of mobile phone shipments by 2,000 yuan or less, in the last year's hot-selling mobile phone list in China, OPPO A57 The Y66 of vivo is ranked fourth and seventh respectively. It can be seen that their low-end and mid-range mobile phones account for a large proportion in the domestic market. In the face of the fourth quarter of last year, the domestic smartphone market shipments have continued to decline year-on-year. They also have to make changes and pay more attention to the low-end mobile phone market.
Automotive Connector Housing,Electrical Wire Automotive Connector,Automotive Electrical Connector Housing,Automotive Connectors Housing
Wenzhou Langrun Electric Co.,Ltd , https://www.langrunele.com