This year's "Golden September and Silver 10" did not arrive as scheduled, which made many manufacturers very disappointed.
In fact, the market is saturated and competition is intensifying. This day is coming sooner or later. It’s just that it’s coming earlier, and the industry is unprepared, so many people are at a loss.
There is no doubt that the era of sitting in the “squatting†business at home has passed, and now it is time for business to “doâ€.
There is no doubt that the era of sitting in the “squatting†business at home has passed, and now it is time for business to “doâ€.
This "drug" first needs to go against the market. The market is very light, just a big trend, not equal to no chance. In other words, there is no opportunity for most people, and it does not mean that there is no opportunity for a few people. Therefore, it is a very passive choice to let it go in the off-season and to shrink the business. At this time, it is especially necessary to fight for this kind of struggle, to grab the share and create demand. The total demand remains the same, it depends on who is more proactive and who has greater influence on consumers. Only by becoming a leader in the market, the cakes that are allocated to your plate will be even bigger.
Promoting promotions in the off-season is an effective means of striving for proactiveness. Many companies are pessimistic and disappointing about the prospects because of the decline in sales, stagnant enterprises or staged losses, so they do not think about it and passively die. This is very irrational. At this time, in fact, we should try our best to find countermeasures and get through the difficulties. In particular, we need to make great efforts to make big investments. On the surface, this kind of investment seems to be worth the candle, but in reality it is very likely to reverse the crisis. Only this time the promotion must be targeted and creative. Only the new ideas and unique methods can make people shine and truly achieve the purpose of promotion. Christmas, New Year's Day, Spring Festival, and even Valentine's Day are just around the corner. It can be said that each festival is a reason for promotion, and each festival can find unique promotion points. The key is, have you seized every opportunity, have you prepared unique ideas at each of the festivals, captured specific groups of people, and created excuses for consumption?
Advertising in the off-season is an important means to expand the influence of enterprises in consumers. When the market is dead and everyone is pessimistic and disappointed, the far-sighted enterprises will take the opportunity to stand out. Because only then can you show that you are different, and you won't be overwhelmed by the vast ocean of publicity that everyone has embraced. The promotion at this time not only attracts the attention of consumers, but also awakens consumers' desire to buy. Many times, consumer demand is often in a state of sleep, requiring an opportunity to stimulate. Therefore, at this time, we must mobilize all our wisdom, mobilize all our resources, carry out effective integration, and finally form a powerful momentum. At this time, it is easy to turn the river down and get twice the result with half the effort.
In the off-season, it is necessary to have a strong force in the fierce medicine. Do not look forward to it, hesitate; to act decisively and quickly attack.
In the off-season, it is necessary to increase the dose of the drug, not to make small knocks, intermittent. It’s going to be a bang, and the waves are raging. It is best to let the whole market vomit and diarrhea, tremble for you, and be impressed by you, highlighting your heroism.
In the off-season, it is necessary to make a slap in the face of a fierce medicine. The mountain is upright, and it is very ridiculous. Don’t be angry with people, Xi Shi smiles.
In short, the strong medicine in the off-season is the manufacturing effect, that is, to create the atmosphere, is to render the momentum, is to let the peers look at you, let the dealers are willing to fall under your pomegranate skirt, let consumers pay attention to you, willing to pay for you . Only in this way, your business can not be light in the off-season, everywhere, and bullish!
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