Cheng also Apple, defeated Apple. For the current application of OLED display on mobile phones, Apple's entry speeds up the marketization of this display of new technologies and new products; however, it may also be a new dilemma because of Apple's “transfering love”. .

A few days ago, after signing a large purchase order for OLED mobile phone screens with Samsung, Apple still did not forget to promote the research and development of Micro LED. Recently, it was reported that Apple will test the equipment equipped with Micro LED in Taiwan this year and will be the first to launch a batch of Apple Watch using this technology. It is not ruled out that the Micro LED display will be applied to the Apple mobile phone.

Micro LEDs are LED miniaturization and matrixing technologies, which are high-density, tiny-sized LED arrays that are integrated on a single chip. Its resolution can exceed 1500ppi, which is three times that of Apple's LCD display ace Retina. However, the technology is currently difficult, low yield and high cost, so it is still in the exploration stage. However, today Apple has the ability to make this new technology the first to be applied to small screens such as watches. In fact, Apple acquired LuxVue, a company that developed Micro LEDs, as early as 2014. Over the years, this technology reserve has been increasing.

Prior to this, Apple Watch used LG organic self-luminous OLED. In contrast, Micro LEDs have higher brightness, more energy saving, faster reaction time, better adjustability, and even no backlight. Electronic products can be made even more. Light and thin, but the disadvantage is that it is difficult to form a curved surface like OLED, so in the future, on Apple phones, watches, this technology may be used in parallel with OLED, the surface version uses OLED, the common version uses Micro LED.

In the upcoming AR products of Apple, in view of the extremely high pixel density of the Micro LED, the pixel points are not visible. After the technology is formed, it is likely to be used on a large scale in AR glasses. And Micro LED has great potential in the development of large screens. Although TV manufacturer Sony has been helping OLEDs, they have already demonstrated large-screen displays based on Micro LEDs at 2017CES. OLEDs are not suitable for large screens, while Micro LEDs display better than light-based quantum dots based on liquid crystal technology. I have to say that Apple has seen a vast market for Micro LED large screens.

The front-end display technology of the same liquid crystal camp as the Micro LED, as well as the electro-quantum quantum dot technology, the latter can be self-illuminated or curved screen, but it is still in the laboratory stage due to technical difficulty, so Apple test Micro LED equipment is hoping to find the liquid crystal technology that is comparable to the OLED display effect, and occupy a certain share in the high-end LCD market before the electric quantum dot detonation. At the same time, it can control the initiative of the screen by itself, and compete with Samsung. .


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