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At the beginning of August 23, Beijing time, Nintendo announced that the Pokemon Go revenue has exceeded 250 million yuan. When everyone is still excited about the AR field in the future, recently a set of data has us hitting the bottom. According to Axiom Capital Management's data report, the augmented reality game "Pokemon Go" gradually became fatigued and all data fell. Analyst Victor Anthony said that IT giants such as Facebook can finally breathe a sigh of relief.
The game was officially released in July and has since then swept the world. Its users and revenues have all set records. It has achieved nearly 100 million installments and over 200 million US dollars of water a month. “Pokemon Go†has also pushed augmented reality to the forefront, so that investors and IT giants have started to worry about whether they should favor augmented reality. This includes Apple’s coverage of Apple’s previous report. The company’s CEO Cook once praised “ Pokemon Go said that Apple has launched several AR projects.
The Pokemon Go game made Nintendo's share price complete a roller coaster-style swing. Data from Sensor Tower, SurveyMonkey, and Apptopia shows that Pokemon Go's daily active users, downloads, engagement, and game duration are declining.
Analyst Anthony said that the downward trend can calm investors' concerns, and no longer have to worry about the long-term impact of Pokemon Go. He also said that if the data continues to decline, it will hit the development of the augmented reality game market and cast a shadow on it.
In addition, through Google Trends data (above), Xiao Bian found that the release of “Pokemon Go†made the heat of “Augmented Reality†have a small peak, but now it has fallen, and “Virtual Reality†still maintains a high degree of heat.
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