Qualcomm MediaTek 8 core strategy or return without success

Although Qualcomm decided to follow up with Samsung Electronics and MediaTek to join the 8 core mobile phone chip battle, the recent domestic and foreign brand customers use 8 core mobile phone chips with a low proportion, and the 8 core mobile phone products are not many styles, and the chip factory is still not interested in the short term The price of impulse, the industry expects that the 8-core chip in the global smart phone market in 2014 will be difficult to become a climate, only after 2015 will have the opportunity to heavy volume.

IC design industry pointed out that Samsung and MediaTek have successively shot up 8 core mobile phone chips and made Qualcomm, which had originally found that the 8-core chip has no real benefit, to take a disadvantage in the supply chain and terminal market, and continuously upgrade its 8-core handset in the face of competitors. The chip product line forced Qualcomm to follow up and announced that it will introduce a new 8-core mobile phone chip solution, making the 8-core chip a hot chip in the global mobile phone chip market.

However, due to the unpredictable growth of Samsung Galaxy S5 shipments, coupled with the low proportion of MediaTek's 8-core chips in the design-in design of the client, the proportion of shipments in 2014 is still not high, and in 2008, 8 core mobile phone chips were The terminal market may have an appalling situation. Not only does it make it difficult for Qualcomm, who is forced to follow up on the 8-core chip market, to be in a dilemma, but it also makes 2014 high-end mobile phone chip competition a recurring variable.

IC design industry said that in the short term mainland and white-brand mobile phone customers still prefer to adopt 4-core mobile phone chip solutions, hoping to first consolidate the global market share of low-level smart phones, and attack the mid-range mobile phone market pie, as High-end mobile phones are waiting in the wings. Although some customers are interested in launching 8-core mobile phones in mid-2014, due to high-end product positioning, the unit price is obviously high, and it is expected that shipments will be difficult to reach with mid-to-low-end smart phone products. compared to.

Samsung is currently the only major international mobile phone brand manufacturers for the 8 core mobile phone products are hot, but the Samsung 8 core chip is mainly to supply their own mobile phone demand, temporarily no external sales, as MediaTek is interested in separating 8-core and 4-core mobile phone chips The price difference, force arch 4 core mobile phone chip shipments, temporarily will not be targeted at 8 core mobile phone chip pricing strategy, making the proportion of mobile phones carrying 8-core chips in 2014 will be low.

IC design industry believes that at this stage, the global 8 core mobile phone chip market is only available from Samsung and MediaTek. Since the 8 core mobile phone chipset still holds the pyramid's top smart phone customer group in the short term, the global 8 core mobile phone chip shipments have grown farther in 2014. It is not expected to be a foregone conclusion. It is feared that there will be an opportunity to wait until after 2015.

Sources from the supply chain said that the market share of eight-core processor phones will decline this year. The main reason is that brand manufacturers and Chinese domestic manufacturers also focus on the introduction of quad-core smartphones this year, increasing their share in the low-end market.

Of course, there will still be an eight-core smartphone release this year, and some manufacturers intend to use the real MediaTek eight-core processor MT6592 for future mobile phones. But this will not become the mainstream of this year.

According to sources, the price gap between MediaTek's quad-core processors and eight-core processors is very wide, and MediaTek has not yet prepared to promote MT6592 at a low price.

In addition to MediaTek processors, Samsung also has Exynos processors at home, but it is not used on the Galaxy S5. So far, the Galaxy S5 uses a Qualcomm Snapdragon 801 quad-core processor. Whether or not it will release an eight-core S5 in the future is yet to be officially confirmed.

MediaTek is a topic that cannot be relied on in the history of mobile phone development in China. Over the past few years, this chip company, often dubbed the “father of the cottage”, has been ups and downs with the development of smart phones in China. For this chip company attracting countless eyeballs, the attention of the media has never weakened. The recent topic around the eight-core is even more provocative...Yes, MediaTek's eight-core is coming, no matter how the media views it, no matter how the competition evaluates it, or whether consumers are watching lively or looking forward. After MediaTek launched the world’s first three-card solution, it once again released a “true eight-core” white paper. The first eight-core chip “MT6592” will be shipped before the end of the year.