In recent days, Liu Hongbin (“Bian” sometimes writing “bin”) has become famous. With Liu Hongbin’s use of multiple identities to promote various “drugs” on television, she has had unprecedented popularity, but the “performance road” has also come to an end. In addition to Liu Hongbin, the other three "therapists" who changed names or status to sell drugs on TV programs were also posted by netizens.

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Liu Hongbin

The "Four Doctors of God" who were picked out by netizens

A Beijing Youth Daily reporter investigated yesterday and found that Liu Hongbin and other “four major doctors” are closely related to a media company in Beijing.

"Liu Hongbin is a fire. She can't be present now." The person in charge of the company said that the "four major doctors" of the network can contact them before the accident. Liu Hongbin's reward for a program "will not exceed two." Thousand Yuan." The “experts” that look like scenery are just a small part of the “pills” industry chain that covers manufacturers, vendors, production companies, and advertising companies.

"The four major doctors"

After Liu Hongbin was exposed, netizens released three more

Recently, Liu Hongbin has appeared in the "health programs" of several provincial and municipal television stations as different experts. The drugs of different names and functions that were promoted have been exposed. They were called "virtual drug advertising performance artists" by netizens. Following Liu Hongbin, there were three “old experts” who often appeared in TV programs “health programs”. The Beiqing Daily reporter found that the other three "divine doctors" are also like Liu Hongbin, either having a change of name or selling a wide variety of products.

Li Zhiming, one of the "Therapists of God," not only has the title of Chairman of the Chinese Medical Association, the title of the national expert on prescriptions, but also holds titles such as the famous diabetes medical expert, the famous Chinese medicine doctor, the founder of the diabetic DCR therapy, and members of the Chinese Medicine Research Committee. . The "products" he promoted are also varied. There are known as Euglena that are several decades more effective than Cordyceps sinensis, DCR Metabolism Remediation Therapy that can treat diabetes without insulin and hypoglycemic agents, and can be treated. The “natto cell regenerative therapy” for cardiovascular and cerebrovascular diseases, and even “three-leaf tea” that can reduce the stomach.

Wang Zhijin not only promotes Andean Maca tablets for men's health pills, "Polter cell sugar therapy" for diabetes, and "9000 Qiang Lao Fang" for liver and kidney function diseases, but also treats coronary heart diseases cross-professionally. Arthritis, kidney disease, cerebral thrombosis and other diseases.

In the program, Wang Zhijin has multiple identities, claiming to be an expert of the Chinese Medicine Society, a sixth generation descendant of a Chinese medicine family, and a major military surgeon of the People's Liberation Army 465 Hospital. However, in other programs, his name has become Wang Zhijin. Like Wang Zhijin, Gao Zhenzong’s other name is Gao Zhenzhong. His title in the program is the chief physician of the Huguosi Traditional Chinese Medicine Hospital affiliated to Beijing University of Chinese Medicine, and a nationally renowned expert in hand clinics. He can see diabetes, stroke, and cardiovascular diseases. Spleen, liver disease, male disease. At the same time, he also claimed to be an impotence expert in kidneys and a professor of the Chinese Academy of Medical Sciences, which spans multiple medical fields.

Yesterday, the Beijing Youth Daily reporter sorted out the identities claimed by Li Chiming, Wang Zhijin, and Gao Zhenzong in various television programs. Some of their so-called employment units did not exist, while others found no such person.

media company

An advertisement piece of 100,000 yuan Liu Hongbin worth only two thousand

Why is the "Four Big Divine Medical Doctors" even though the status is not clear enough to promote the so-called "magic drugs" in provincial and municipal TV stations? According to a survey conducted by the Beijing Youth Daily reporter, there is a complete industrial chain covering the “medicine factory”, the film and television production company, and the advertising company behind the “four major doctors”.

The Beijing Youth Daily reporter noted that an advertisement made by Li Zhiming in the “Four Great Divine Medical Doctors” came from a company named Hongzhu Shengshi Media. The company's external publicity wrote: Can shoot health products advertising films, television health column, pharmaceutical film production company, produced a large number of TV broadcast health TV programs and medical advertising films. In addition, the company claims to be planning to produce rich and experienced resources for experts and certified hostesses. Not only can the film be shot quickly after being shot in a digital high-definition studio, it can also be broadcast on TV quickly.

The director of the company, who claims to be the head of the company, said that they can shoot “pill ads” broadcast on TV stations. Such videos are usually 10 to 15 minutes. “We have rich experience in planning and on-the-spot shooting, a large number of real experts and host resources, and detailed test piece information and market information feedback from customers across the country.” Director Liang said that they have more than 10 years of planning experience in filming. , has broadcast thousands of television health sections on TV.

Director Liang said that through the advertisements they shoot, they will all help to select the relevant channels to be broadcast on provincial television stations. It is generally recommended that they be taken in three periods, one for soft and one for hard. "The softer version is to replace absolute words with relative ones. There can be no cure or the like. Use words like conditioning and improvement. A hard version means that some absolute words can cure healing and the like."

"When you are strict, you put a soft version. When you do not strictly check, you put a hard version, a hard version says something absolutely, and you sell a good product." He told Beiqing In the screenshots of various types of “pills” that have been photographed by reporters, there are no less than 70 advertising samples.

Director Liang said that "Pills" is divided into live lectures and hype. The so-called speculation version is to have the host and on-site "patients" for on-site interactive packaging.

“The audience, the patient, the host, we are all responsible to you. If you have specialists on the side, you will go to the experts. We don’t have any experts here.” Director Liang said that apart from the experts and presenters, a “pills” are completely down. The cost is 10 thousand yuan, while the expert and the host's fee are counted. The expert's fee is usually 5,000 yuan at a time, and the actor disguised as an expert is 1,000 yuan each time.

The Beiqing Daily reporter stated that in accordance with regulations, experts in medical health programs should have professional titles of the same or higher titles, and the host must also hold a certificate. Director Liang responded by saying that TV stations now “have such rules, although sometimes it is not a problem for fake experts, but in order to avoid trouble, I suggest you spend more money and find a real 'expert'.”

The Beiqing Daily reporter stated that now that fake experts are so hot on the Internet, will broadcasting be affected? Director Liang said that there are still customers who want to “make films,” and the company promises that shooting and broadcasting will not be affected too much. "The only effect is that due to recent online news, many 'experts' are afraid to come out and need to ask each one."

Referring to the "Four Major Therapists" disclosed by netizens, Director Liang said that these "therapists" who communicated online had contact with the company prior to the accident and they could all be contacted. Liu Hongbin is also one of their "experts." Director Liang said that Liu Hongbin’s real name is Liu Hongbin. She also has a qualification certificate for doctors. “Just because she was destroyed by these pharmaceutical companies to Ann's various 'first names', now because the Internet has been exposed, “Liu Hongbin It is a fire. She cannot appear now."

When asked about Liu Hongbin's appearance fees, Liang said: "The maximum will not exceed 2,000 yuan."

According to the media company’s director, Liu Hongbin has a qualification as a practicing doctor, but in the National Health and Family Planning Commission’s website, the doctor’s query system, because of the inability to determine the unit and province in which Liu Hongbin is located, it is examined under the current known conditions. There is no doctor named "Liu Hongbin (Bin)".

Fake drug lawsuit

Four "God doctors" were involved in the "holy medicine"

The Beiqing Daily reporter saw a case involving Liu Yaobin’s “Drugs Wang Feng Tong Fang” on the Chinese referee’s online website. The judgment of Huaiyin District People’s Court of Huai’an City, Jiangsu Province disclosed in detail the related personnel’s sales of counterfeit drugs through TV shopping packages. the process of.

The verdict shows that Beijing Huada Co., Ltd. purchased the "Yi-Mei rheumatic pain and bead delivery device" produced by Hunan Yueyang Jinhua Medical Devices Co., Ltd. in July 2014 and produced by Dafang County Guizhou Guizhou Haoxiang Pharmaceutical Co., Ltd. "Qing Yi Tang Yao Wang Tong Huan Luo Tong Huan pain."

The involved persons have their own division of labor, and some are responsible for selecting products, contacting sellers to purchase products, allowing suppliers to send product qualifications, remarks, and advertisements to the company; others are responsible for transmitting advertising films, qualifications, etc. to the corresponding companies. The advertising company audited and broadcasted; someone was responsible for the assignment of traffic tasks, assisting the distribution, and supervising the operator to complete the performance; others were responsible for sending the company’s daily order information to the logistics company and arranging warehouse packaging, Ship.

The court verdict showed that these two products have been identified as counterfeit drugs, and the involved persons knew that the above two products were not drugs. They passed through the Television Culture Communication Co., Ltd. in TV media such as Gansu TV, Henan TV, and Shandong Education TV Station. The above two products were promoted in the form of health programs of “Medicine Health Exchange” and “Medicine Health Exchange”. In the end, when more than one victim purchased the product and thought that he had been deceived and reported it, the public security agency was involved in the investigation. The relevant evidence shows that from the purchase of the product in July 2014 to the seizure in September of that year, only the sales of the two products through TV programs reached a price of 6,697,307 yuan, of which Liu Hongbin’s “Ancestral Secret” was sold. 1954687 yuan.

The judgement from Huaiyin District People’s Court in Huai’an City, Jiangsu Province shows that the company involved in the case successfully passed the program of the provincial TV through the CCTV Blue Ocean (Beijing) Film & TV Culture Communication Co., Ltd. Yesterday, the head of China Vision Blue Ocean (Beijing) Film and Television Culture Communication Co., Ltd. stated that Chonghai Blue has never participated in the advertisement of "Wang Yao Feng Tong Fang".

Mr. Duan told the Beijing Youth Daily reporter that the reason Zhongsha Blue Ocean was involved in the lawsuit was because someone applied the “Doctor of Chinese Medicine” program produced by his company. Mr. Duan said that when the program was broadcast, it was very popular with the audience of the country. Therefore, some people took advantage of this, and they copied the program of “Doctor of Chinese Medicine”.

"There are two kinds of "Chinese medicine practitioners' health clinics" on the Internet. The ones that didn't advertise were made by us. The kind of drugs that sold are not related to us. They are trying to be more like them and they have dug away our presenters." The gentleman said that their program is a regular health program broadcast on television. The experts used are also genuine experts. No drug promotion information has ever appeared in the program.

Liu Hongbin's endorsement of "Drugs Wang Feng Tong Fang" was identified as a counterfeit drug, and Gao Zhenzong, who is also one of the "Four Major Therapists," had also been involved in a drug fraud case.

What is strange is that in the case of the Zhangdian District Court in Zibo City, Shandong Province, announced in September 2016, Gao Zhenzong was also implicated in the case. The involved officers thought that Mr. Wang, the victim, had gone through ten years of free drug application procedures and medical insurance card advance cash withdrawals. He had repeatedly defrauded Mr. Wang over 50,000 yuan and defrauded Mr. Pan over 70,000 yuan.

Mr. Wang discovered that he was deceived to report the crime after he remitted more than 50,000 yuan. According to the people involved in the case, the victim’s contact was found on the Internet.

Lawyer

Should television stations bear responsibility for compensation?

After the “Four Big Divine Medical Doctors” were revealed, many people questioned whether the media, which are actually advertised as TV programs, should bear responsibility. An inquiry from a reporter from Beiqing Daily found that in January 2016, Jilin Intermediate People's Court of Jilin Province had sentenced one case.

In this case, Mr. Wang saw an advertisement named White Shark Oil on the television channel of science, education and agriculture of Jilin City. He claimed that white shark oil had the effect of freeing the patient from cerebral stroke, cerebral infarction, hemiplegia, and numbness. Mr. Wang dialed the hotline number in the advertisement and spent more than 3,000 yuan to purchase the medicine. However, after the medicine was opened, it was found to be inconsistent with the one described in the advertisement, and there was no treatment effect. Mr. Wang believes that Jilin TV station illegally issued unapproved advertisements, falsely promoted the therapeutic efficacy of health foods, and caused economic losses to himself, and thus sued the court.

The court held that the key issue in this case was whether the TV station in Jilin City was the publisher of the advertisement and should bear joint and several liability. The two preconditions for television stations to assume joint and several liability are: to publish false advertisements that relate to the consumer's life and health goods or services; and to cause damage to consumers or property.

In this case, the TV station in Jilin City has disclosed the real name, ID number and telephone number of the operator to Mr. Wang. At the same time, Mr. Wang’s mother did not take white shark oil, which means that there was no damage to the consumer’s personal and property. The final court found that Jilin TV Station had constituted false propaganda. However, Mr. Wang did not prove that the white shark oil he had purchased caused damage to himself or his mother. Therefore, the court claimed that the payment of 3 times the payment of compensation was not supported by the court.

According to an industry source, “drugs” sold through TV shopping often have no drug lot number, and “not eat well or eat well”, and generally do not constitute harm to buyers, so consumers demand compensation from TV stations that broadcast such programs. It is very difficult.

Zhao Hu, an attorney of Beijing Zhongwen Law Firm, said that in 2015, China revised the "Advertising Law." The reason why the focus was on modifying the content of advertisements involving pharmaceuticals was because for a long time, all kinds of fake pharmaceutical advertisements were filled with various sizes. Television stations, radio stations.

After the "Advertising Law" was revised, all kinds of fake pharmaceutical advertisements have converged. However, various kinds of falsified medical advertisements that have changed their face are constantly being promoted. The most typical and most harmful one is the false medical advertisements that appear in the name of television programs or radio programs. “Appears in the form of a program and is recommended from the experts’ mouths. It is not an advertisement in the eyes of the audience or the audience. It is equivalent to the prescription prescribed by the doctors in the hospital. The credibility of the television station and radio station plus the identity of the 'expert' in the program. It is enough for many viewers and listeners to believe in the content of the program and to create a sense of trust."

Zhao Hu stated that in accordance with the "Advertising Law", advertisements must indicate "advertisement" or "advertisement," and media must not advertise through health programs.

In some of the programs currently disclosed, TV stations, as "advertisers", are an important part of advertising activities. They also need to bear fines, confiscate advertising expenses, suspend advertisements, handle responsible persons, and bear civil liability, constituting a crime. Criminal liability shall also be pursued in accordance with the law. "For example, if the television station knows that the advertisement is false but it is still released, the business administration department may confiscate the advertising cost, impose a fine not less than three times but not more than five times the cost of advertising, and impose a maximum fine of not more than two million yuan." And by the relevant departments to suspend the advertising business, revoke business licenses, revoke registration of advertising documents."

Zhao Hu said that in addition to television stations, film and television companies or advertising companies that shoot and produce these programs, and even Liu Hongbin, should also bear corresponding responsibilities. (This version of the article / newspaper reporter Wang Tianqi Li Tiezhu, intern reporter Zhang Qilin)

Original title: How did the "four major doctors"

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