With the increasing popularity of smart TV products in the consumer market, the scale of China's living room economy market will increase significantly in 2016. Advertisers are increasingly recognizing the commercial value of smart TV platforms. In 2016, China's living room economy market will reach RMB 140 billion. By 2018, it will reach 340 billion yuan. By 2020, the overall scale of the living room economy will reach 1.1 trillion yuan.
The update iterations of smart TVs are changing the consumption habits of the market and consumers. The emphasis on the construction of ecological content has replaced the previous situation centered on terminals, and the huge market value brought by content has also attracted OTT companies, operators, and traditions. TV manufacturers compete to join the war situation.
Compared with traditional TVs that are driven by display technology to drive the industry, the smart TV era is completely different from the old TV era. It presents a different development model: On the one hand, the appearance of smart TVs has made the television industry no longer profitable for hardware. Simple mode. On the other hand, the television industry has also marched from the era of display to the era of content. The construction of ecological content will become a soil for the future of Internet TV manufacturers. It will also become a battleground for various manufacturers.
In recent years, "grab the living room" has become the highlight of major manufacturers. As the living room just needed, the “three screens†of PCs, mobile phones and TVs have always been the battleground for both sides. The former two have become the development difficulties of market saturation and weak innovation, while the television industry has ushered in. The year of innovation.
Compared to PCs and mobile phones, sitting in the living room to enjoy a big screen feels much better than holding your phone in the bedroom. Compared to traditional TVs, smart TV brings a new entrance and experience, games, videos, Application, enterprises rely on this new form of interaction, can cultivate users to form new ideas and habits of consumption, build a new cycle of input and value output, thereby promoting the linkage of the entire industry chain, thus bringing huge economic benefits.
In addition, with the advancement of the "Internet Plus," the television industry, which has a large user base, will naturally attract more Internet companies to discover value. This is undoubtedly a new blue ocean. At present, huge market potential has attracted the Internet giants to join the war, Xiaomi, Leshi, including Alibaba, Tencent and so on.
It is worth noting that the smart TV industry is still in its early stages of development. Industry standards have not yet been unified and user experience needs to be improved. At the same time, ecological construction is the core of living room economic development. However, the production of content requires large-scale capital investment and R&D. Are the challenges that all major manufacturers will face!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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