Suning cloud business strategy transformation

Suning Appliance announced the rename of Suning Cloud Commerce. This decision made Suning more challenging in the 2013 market. This is also a turning point in the retail industry. For many consumers, this is a brand new change in consumer philosophy.

The difference between Suning's e-commerce and the off-line store of electrical appliances is that the overall external operations of Suning Yunshang Group Co., Ltd. are the same in terms of services, while the Suning chain platform is a further penetration of the market, including the experience of establishing e-commerce services. Both show more about an online and offline fusion. In this way, the entire category of Suning line business can be expanded, including financial services and related business services will gradually extend to the terminal, this extension will gradually test the water on the Suning chain platform, Suning last year Shanghai has gradually tried to do such a test. This test has several purposes. The first one is for the integration of the two sides of the product, in order to open up the limitations of Suning's existing limited space, to broaden the category of operations, and the other is to open up the part of the follow-up operations.

The future development direction of Suning Cloud Business Partners in Suning 2013 media briefing, Chairman Suning also made some notes, Suning previously used Wal-Mart + Amazon to describe its interpretation of the retail industry and the interpretation of future models, but now Suning innovation has created The concept of cloud merchants actually wants to pass Suning's understanding and definition of retail. Suning renamed the original relatively limited electrical concept to Suning Yunshang Group Co., Ltd. This can create more Suning's own definition of the model, this concept just can explain Suning's understanding of future retail. Open up the front desk and back office, online and offline, serve the consumers and retailers. This is Suning's understanding of future retail sales.

The concept of retail service providers in the cloud-business model Retail service providers are still product-driven and provide products that are the main direction of the business operators. He is different from the platform's service providers, providing various types of products for entity, virtual and service to the service object, but ultimately it must return to the essence of the service and provide services to consumers.

Suning cloud business how to change the traditional concept of consumers Suning in the new decade plan to fully propose to go to the electrical model, Suning put forward the concept of super-electricity operation in the product business, this is because Suning's original brand name, There are some limitations to it. Suning is more professional in the field of electrical appliances, and it is also necessary to break the traditional definition and understanding. From the changes in Suning's actual measures and changes in the external image VI, Suning hopes to be the first to break such restrictions. Suning's VI this year is a fourth-generation adjustment. VI's design is more mellow, more inclusive and service-oriented than the previous VI.

Suning Yunshang's new organization structure adjustment Suning Yunshang has three major operating platforms in this system. Among the three major business platforms, it opened up the integration of online and offline integration of marketing and operations. On the one hand, Suning has expanded its business in a large area. On the other hand, it has increased its integration. In the new decade's development plan, Suning's e-commerce and Suning chain platforms should be built on the same platform. Today's introduction, we talked about two platforms, one is a chain management platform, and the other is an e-commerce platform for e-commerce. In addition, one of the three major business centers conducts research on commodities. The other two are open to the outside world. And operating platform.