The first Central Economic Work Conference after the Nineteenth National Congress summarized the history of China’s economic development since the party’s 18th National Congress, analyzed the current economic situation, and deployed 2018 economic work. The meeting was talking about economic work. In fact, it has made demands on economic and social development including broadcasting and television and made deployments. The meeting once again emphasized that it is necessary to take the supply-side structural reform as the main line and promote quality change, efficiency change, and power change. The requirements for the three major changes have a strong guiding significance for the development of the broadcasting and TV industry. We must strengthen our sense of responsibility, sense of urgency, and implement the implementation. Around the three major changes, the National Radio and TV think-tank wrote three reviews and published the third article today.
In the three major changes, quality change is the main body, efficiency change is the main line, and power change is the foundation. In light of the major propositions of the dynamic transformation, we must comprehensively plan, focus on, and deepen reforms from the perspective of a long-term foundational strategy.
1. Closely focus on innovation as the first driving force to create a new situation in innovation.
The spirit of the Central Economic Work Conference embodies the spirit of the Nineteenth National Congress and the socialist economic thinking with Chinese characteristics in the new era of Xi Jinping.
First, we must use Xi Jinping’s socialist ideology with Chinese characteristics in the new era to lead the revolution in power and place innovation creation at the forefront of power change. General Secretary Xi Jinping made a strategic plan for building an innovative country in the 19th National Congress of the Communist Party of China, emphasizing that innovation is the primary driving force for development and strategic support for the construction of a modern economic system. It must adhere to the path of socialist cultural development with Chinese characteristics and stimulate National cultural innovation creates vitality and builds a socialist cultural country. In recent years, the results of content innovation have led to the continuous improvement of two benefits, and the development of industry formats and models has promoted the development of broadcasting and television to accelerate the transformation. The key to implementing the spirit of the economic conference is to further intensify innovation and create a new situation in innovation.
Second, we must grasp the core task of power change. Broadcasting industry development is undergoing a transformation from quantitative to quality-oriented. It is imperative to put program quality, service, and product quality first, social benefits first, and social and economic benefits. Combining the reality of radio and television, the core task of the power reform is to stimulate and intensify the vitality of the broadcasting and television system operators, enhance the consolidation and expansion of the overall strength of public opinion positions, and push up the momentum of the two major engines of system and mechanism reform and the application of technological innovation.
Third, persist in problem-oriented innovation and institutional mechanisms. Some problems in the current management system and operating mechanism have been restricting the development of radio and television for many years. The old methods cannot solve new problems, and new eras require new measures. We must in-depth study and understanding of the spirit of the central government, solid political awareness, establish a sense of the overall situation, strengthen the sense of development, and enhance awareness of innovation. Actively explore system and mechanism innovations that are conducive to enhancing the vitality of development and enhancing the power of communication and guidance to influence the credibility and competitiveness of the system. At present, the allocation of industrial resources does not play a sufficient role in the market, and intensive development is insufficient. It is necessary to actively explore the reorganization and optimal allocation of industrial resources for broadcasting and television.
2. Firmly seize the key difficulty of deep integration of the media, and promote the transformation and development with new breakthroughs.
Deep integration determines the future of radio and television development. At present, the focal point of the power change in the development of broadcasting and TV industry is that the media is deeply integrated. With the help of the development trend of internet technology and media convergence, related industries have infiltrated into the broadcasting and TV industry. In the new competition and competition, broadcasting and television should cut through the media integration and development, focus on force, break through the bottleneck. Accelerate the implementation of Internet + radio and television, and build a converged media platform and big data system for all terminal-wide businesses and users.
The first is to speed up the construction and optimization of new media matrix. Form channels that reach users in different scenarios, open up interconnections between new media, strengthen user data analysis, and use big data to improve the accuracy of delivery service delivery.
The second is to put a priority on the establishment of a converged services platform. To build a media cloud platform that converges and distributes and meets users' needs, transforms the scattered content advantages of Radio and TV into media asset advantages and product development advantages. The main business expands its peripheral businesses, forming a symbiotic business ecosystem and industrial clusters, exploring the docking and integration of sub-platforms, and innovating platform integration to invert institutional mechanisms.
The third is to explore cross-regional cross-level services for financial media platforms. In view of the current economic difficulties in some provincial-level stations and most cities, counties and stations in the central and western regions, the lack of talent and financial resources for the construction and financing of media platforms, and the fact that the network organizations in developed regions have the conditions to build a powerful financial media platform can encourage the latter to The former provides cloud platform services, optimizes the allocation of technical resources and media resources throughout the country through cloud platforms, and promotes the deep integration and development of media at all levels throughout the country.
3. Firmly grasp the key to integration of broadcasting and emerging technologies, and strengthen the initiative to take the initiative.
Increase investment in science and technology applications and strengthen the application of science and technology to promote the integration of radio and television media, this is the inevitable choice for the development of radio and television development.
Firstly, we must further enhance the forward-looking application of high-tech cutting-edge technology in technological policies and planning, and focus on strengthening the layout and application of emerging information technologies such as big data, cloud computing, Internet of things, 5G and artificial intelligence in media development practices.
Second, we must speed up the research and development of the guidelines for the application of emerging technologies such as artificial intelligence, quantum communications, and the Internet of Things in Taiwan Radio and TV, and timely implement the application of relevant high-tech standards in the broadcasting industry. Actively coordinate relevant parties and fully consider the demand and characteristics of radio and television in the development of relevant national standards.
Thirdly, we must support broadcasting and television institutions with distinctive, breakthrough, and effective results in the use of high-tech cutting-edge technologies to gather advantages, integrate resources, and form a flagship that can promote and spur the convergence of broadcasting and information technology. In addition, we will strengthen the training and introduction of related talents such as big data, cloud computing, artificial intelligence, etc., and promote the application of high-tech cutting-edge technology in the field of broadcasting and television. With the innovation and application of emerging technologies, the initiative to increase development and competition rights.
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